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FEBRUARY 15, 2017
In the second in our series My Ad Hero Brothers and Sisters CEO Matt Charlton chooses a planner who introduced strategy to luxury and taught him the importance of generosity in an ad agency. I’ve been lucky enough to work with and learn from so many people who I could easily class as real heroes.
Gods of Advertising
FEBRUARY 16, 2017
Copywriting is not about the print ad anymore and hasn’t been for some time. But that doesn’t make the skill set any less important. You don’t have a website without words; try building a wire without them. Providing clever, provocative and powerful copy to web designers and the like is critical. For many copywriters, feeding them content that inspires their work is the job.
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InMobi
FEBRUARY 16, 2017
Over the last 9 years, InMobi has been at the forefront of mobile advertising, building a strong technology platform that is well connected with app developers (a.k.a. publishers or owners of mobile inventory) and thus the end users. As a result, today, InMobi reaches over 1.5 Bn smartphone users every month globally. Seize the moment Leveraging the true power of mobile advertising via precise targeting and interactive ad formats is of significant benefit to anyone trying to amplify their brand
Advertising to Baby Boomers
FEBRUARY 15, 2017
If I may coin a phrase, we’re living in the Age of Portmanteaus , what with Bromance, Sexting, Frankenfood, and dozens of other blends bandied about – even by reputable news sources (if there are any anymore). A new one: Boomaissance. I swear I didn’t make it up. Some marketing firm did. A humongous marketing firm. Boomaissance : While the media remains smitten with Millennials, it's the Boomers who control 70% of the disposable income in this country.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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FEBRUARY 16, 2017
There’s a theme emerging already in My Ad Hero: the huge impact some people make with their generosity in terms of time and wisdom. Carter Murray of FCB chooses an accomplished account man, entrepreneur, arts patron and painter. When Stephen asked me to contribute to “my ad hero” so many people came to mind. One.
AdPulp
FEBRUARY 15, 2017
In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It’s an interesting twist to take a back seat to spirits, and one that could pay […]. The post The Richards Group Keeps 7UP In the Mix appeared first on AdPulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
FEBRUARY 14, 2017
Creator for hire… That’s right, to prove my chops as elegant persuader I’m going to sell you on the idea that God exists using intuitive and rational arguments. No new age mumbo-jumbo. No beatific platitudes. No doctrine. I won’t apply one single faith-based point in my brief. When I’m done you may still not believe in a higher power but you may well be closer to Him (and hopefully me) than you were before.
More About Advertising
FEBRUARY 13, 2017
Home, a short film about the refugee crisis starring Jack O’Connell and Holliday Grainger, has won the UK’s BAFTA award (the UK Oscars) for Best Short Film. Home was co-produced by Black Sheep Studios, BBH’s in-house production unit, with Somesuch and Kosovan film festival DokuFest and directed by Daniel Mulloy. Why do people give up.
InMobi
FEBRUARY 15, 2017
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life. Mobile, in short, has become a catalyst for transformation in the way we live our lives.
AdPulp
FEBRUARY 12, 2017
President Trump has the power to rock markets and drive a company’s stock price up or down. He may not intend to upset a company’s apple cart, but the outcome of his erratic actions is the same. When the man drops a Tweet Bomb from his Samsung, things are bound to explode. Melanie McShane, head […]. The post Don’s Next Tweet Bomb May Land In Your Lap appeared first on AdPulp.
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More About Advertising
FEBRUARY 17, 2017
The boss of The Red Brick Road chooses as his ad hero a high-flying executive who began her WPP career at Wunderman before moving up the ranks at Ogilvy, Famously, she was twice promoted on maternity leave. My Ad Hero When I was a grad, I had a whale of a time.
More About Advertising
FEBRUARY 17, 2017
How many of you have wanted to do this? Mad Men’s Don Draper gatecrashes a Miller beer meeting to hear some researchnozzle (thanks George) stating the bleedin’ obvious from his pile of, no doubt, expensively acquired data. But he’s not impressed. And what’s the significance of the plane flying rather close to the Empire State.
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FEBRUARY 17, 2017
If you combined Kraft Heinz with Unilever you’d arrive at a company with around the same market capitalisation as Procter & Gamble (although P&G is hardly a food company any more). Or Nestle, which still is more or less. All at around $230bn. So the news today that Kraft Heinz has made a merger approach.
More About Advertising
FEBRUARY 17, 2017
Online investment service Wealthify has chosen Isobel to handle its first campaign in the UK. Isobel pitched against Creature, St Luke’s and George & Dragon. At a time when traditional fund managers are once again under attack for their high fees, Wealthify customers sign up online and receive a tailored investment plan. Customers can check.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
FEBRUARY 17, 2017
In this week #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result. In a wide-ranging and exclusive interview Bob shares his thoughts on: *The likelihood of a DoJ investigation into media agencies.
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FEBRUARY 17, 2017
Vodafone seems in a hurry these days: no sooner has it moved from WPP’s Grey to Ogilvy (in what must have been one of the quickest pitches ever) but it’s whizzed out its first campaign from the new agency. And what news does it have for us? That you can use Vodafone to make phone.
More About Advertising
FEBRUARY 17, 2017
The Hong Kong and Shanghai Banking Corporation (it really only became a British bank when it pipped the Saatchi brothers to buy the Midland back in the day) seems to be in a certain amount of flux about its advertising. A while back we learned (or thought we did) that its creative account was moving.
More About Advertising
FEBRUARY 16, 2017
MDC Partners has moved to avert a fate verging on death – the quoted agency group has liabilities of $2.09bn and assets of just $1.6bn – by agreeing to sell a 15 per cent stake to Goldman Sachs for around $95m. This values the whole entity – which includes Anomaly (Ad Age’s 2016 Agency of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 17, 2017
Is there anything good about Hula Hoops? Surprised they’re still with us but agency BMB has hit the seven per cent solution and determined two properties: you can stick them on the end of your fingers (how good is that?) and they go crunch, which invites a pun. Especially if you’re a bank robber with.
More About Advertising
FEBRUARY 16, 2017
There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic is wading into the fray with the launch of a new, so far un-named, automatic OOH trading platform using Bitposter technology. Kinetic says it is offering the new platform to the big OOH players including.
More About Advertising
FEBRUARY 16, 2017
Suspect we’ll be spending some time in the courts with m’learned friends this year and 2017 has started with a cracker, Paul Kitkatt and Marc Nohr (below) suing Publicis Groupe for £8.5m, £4.9m in unpaid earn-out they claim they’re owed and £3.6m in damages for breach of contract. Publicis is contesting the claims. Caveat emptor.
More About Advertising
FEBRUARY 15, 2017
Dentsu has emerged at the top of the holding company leader board in 2016 (WPP has still to report) with organic growth of five per cent (4.5 per cent in Japan where it still does about half its business). Revenue in 2016 was $7bn which still puts it behind WPP, Omnicom, Publicis and Interpublic although.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
FEBRUARY 15, 2017
Droga5 in London is certainly trying to make its mark, importing the New York mother ship’s trademark audacity to the UK. Here’s a ten-minute, supposedly virtual reality tour of the capital circa 1952 for Rustlers when London was often swathed in particularly nasty, health-destroying fog (yes, even worse than wood-burning stoves). Ten for the above-mentioned.
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FEBRUARY 14, 2017
Jose Mourinho picks up £4m a year from Champions League sponsor Heineken it seems but at least they’re making Jose work for his money (doesn’t he have enough?) Here he is courtesy of Poke, telling slacker football fans to tune in to the knockout stage of this year’s competition, complete with a “chatbot” offering various.
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FEBRUARY 14, 2017
Insurer Aviva is continuing is Drive Safer campaign with this online film featuring three Wasps rugby players attempting to deal with the distractions of a ringing phone while negotiating various hazards in virtual reality headsets. Fine, good idea. But what on earth has happened in production? Aviva is (officially anyway) with adam&eveDDB so the least.
More About Advertising
FEBRUARY 14, 2017
WPP digital agency Wunderman is on a roll at the moment and it’s picked up the BT/EE direct marketing account in a pitch against Omnicom’s Proximity. This is the second big consolidation at BT, having already rolled its £150m media account into a new WPP entity ‘Team Connect’ headed by Maxus with contributions from MEC.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
FEBRUARY 14, 2017
It’s St Valentine’s Day (the poor chap was beaten, stoned and decapitated by the Romans according to one account, so we mustn’t blame him too much) and the world’s advertisers wish you a happy one. Here’s a rather more original spin than most from BBDO Toronto for the Take Note Store showing the tribulations of.
More About Advertising
FEBRUARY 13, 2017
We know it already, 2017’s going to be the year of ‘political’ ads from brands (thanks Donald) and here’s a biggie: star-studded ‘Equality’ from Nike by Wieden+Kennedy which aired at the Grammys on Sunday. Soundtrack is Sam Cook’s ‘Change is Gonna Come,’ sung by Alicia Keys. Cook’s magnificent magnificent anthem was released in 1964, the.
More About Advertising
FEBRUARY 13, 2017
Does anyone really want to do anything about the supposedly unintended consequences of programmatic digital media buying? Well Jaguar Land Rover is having a go, pulling all its digital advertising in the UK after an ad for one of its posh cars appeared on YouTube next to an Isis video (since pulled). Agency Mindshare is.
More About Advertising
FEBRUARY 13, 2017
When did you last see a funny British (or American) bank ad? Can’t recall one. Everyone’s so bloody wholesome, even Halifax’s Warner Brother cartoon characters. Where’s the bank for slackers and n’er do wells? Must be quite a big chunk of the market after all. The answer seems to be: go over the Channel. Here’s.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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