More About Advertising

FEBRUARY 16, 2023

Wasn’t even aware that we had a National Citizen Service, a voluntary organisation for 15-17 year olds it seems, but the mainly government-funded body is trying to put itself on the map with a new campaign from Accenture song (Karmarama as was.) ‘Outdated translated’ tries to upend the assumptions made about teens by their elders.

Advertising 45

Advertising Media Agency 45

Martech Series

FEBRUARY 14, 2023

Eason was an inductee in the American Advertising Federation Hall of Achievement and has served on the boards of the professional bodies of the American Advertising Federation, Online Publishers Association, Interactive Advertising Bureau, and Mobile Marketing Association and was Chairman of the Board for the Advertising Club of New York.

Impressions 87

Impressions Media MarTech Advertising 87

Martech Series

FEBRUARY 20, 2023

The device turns the player’s body into the controller, avoiding the need for heavy and uncomfortable virtual reality or camera equipment, and enables users to feel the impact of their movements as they run, jump and fight their way through beautifully rendered immersive environments.

Entertainment 86

Entertainment Finance MarTech Marketing 86

Martech Series

FEBRUARY 16, 2023

Data Clean Room Guidance & Recommended Practices and the Open Private Join & Activation Specification Will Establish Interoperability Between Vendors IAB Tech Lab , the global digital advertising technical standards-setting body, announced the launch of its Data Clean Room (DCR) Standards portfolio with the release of DCR Guidance & Recommended (..)

MarTech 88

MarTech Audience Advertising Marketing 88

Martech Series

FEBRUARY 16, 2023

. “I am excited to be a founder of the MFTs Boot Camp Decentralized Storytelling.A The creators see it as the next big innovation.

Entertainment 72

Entertainment MarTech Communications Audience 72

Martech Series

FEBRUARY 9, 2023

media industry audit and accreditation body, grants its first accreditation for CTV brand safety and contextual analysis GumGum , a contextual-first, global digital advertising platform, announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a U.S. Media Rating Council, a U.S.

Non-Profit 82

Non-Profit Video Ads CPA Media 82

Spoton Digital Media

FEBRUARY 20, 2023

Use A/B variations on: Subject lines Call-to-actions Offers Button colors Body copy Templates/layouts Images vs videos 7. Run A/B Tests Don’t assume your first attempt at an email campaign will be the best. Instead, use A/B testing to try different versions of your email to see what works best.

A/B Testing 97

A/B Testing Marketing Click Through Rate Audience 97

Basis

FEBRUARY 24, 2023

To get into the weeds: Advertisers must be licensed by the appropriate government bodies, can only target jurisdictions where they are licensed to advertise, must be pre-authorized by Twitter, and cannot target people under the age of 21, among other standard advertising policies.

Media 74

Media Entertainment Advertising Audience 74

Digiday

FEBRUARY 28, 2023

.” For instance, it was only recently that the IAB Tech Lab issued a series of tech standards of data clean room technologies for public comment — see more here — with the trade body hoping its latest initiative will promote interoperability among the current vendors pushing their wares on the market.

Cookies 76

Cookies Marketing Demand Side Platform Ad Server 76

Spoton Digital Media

FEBRUARY 20, 2023

Use A/B variations on: Subject lines Call-to-actions Offers Button colors Body copy Templates/layouts Images vs videos 7. Run A/B Tests Don’t assume your first attempt at an email campaign will be the best. Instead, use A/B testing to try different versions of your email to see what works best.

A/B Testing 52

A/B Testing Marketing Click Through Rate Audience 52

VideoWeek

FEBRUARY 3, 2023

BARB Launches Viewing Data API, Suggests YouTube Measurement UK measurement body BARB today launched an API for clients to access viewing data. Netflix predicted 1.75 million subs at the end of the first quarter, representing 2.4 percent of its North American subscriber base.

Media 52

Media Agency Ad Tech Audience 52

Digiday

FEBRUARY 21, 2023

A chatbot can’t “try on jeans” and produce images of a pair of jeans on different body types, Bonner said. While this means BDG will be producing less content overall, the company will produce more short-form videos for social media distribution.

SEO 95

SEO Audience Media Conversion 95

Monetize More

FEBRUARY 1, 2023

The content body section of most sites is on the left, and the sidebar is on the right. They can improve an ad’s performance and appearance when used correctly. Sticky ads should only be sticky where there is no other content below them, however, and they should not cover or hover over other content.

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

Single Grain

FEBRUARY 17, 2023

This is what my final list of email headline ideas looks like: Dive Deeper: 7 Steps to Get More SaaS Customers with Cold Email Step 2: Write Your Email Body Once the email headlines are finalized, the next step is preparing the email body.

SEO 101

SEO Click Through Rate Marketing Conversion 101

Digiday

FEBRUARY 21, 2023

While the acquisition deal appears to be in peril, Activision Blizzard is still projecting confidence that it will be able to find a path forward with both Microsoft and the pertinent regulating bodies — at least, according to the game developer’s official messaging around its Q4 2022 results: “The two parties are continuing to engage with regulators (..)

Electronics 67

Electronics Entertainment Marketing Audience 67