Nick Burcher

FEBRUARY 17, 2012

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Friday, 17 February 2012. My book: Paid Owned Earned: maximizing marketing returns in a socially connected world [sample chapters]. Paid Owned Earned: maximizing marketing returns in a socially connected world is available for pre-order now with an official on sale date of the 3rd March 2012 from real world and online booksellers across the world (see some of the links on the top left.).

Marketing 71

Marketing Media Advertising 71

AdPulp

FEBRUARY 21, 2012

'Taap.it is a startup intent on solving problems for its customers. According to The Next Web , “the mobile app connects local buyers and sellers in a Craigslist like fashion, albeit with items both searchable and sellable by location.” In other words, it’s a hyperlocal ecommerce community with a critical game layer. Here, let the company’s cartoons talk: Taap.it also seeks to provide utility to users at events.

eCommerce 61

eCommerce Fashion Food Marketing 61

Advertising to Baby Boomers

FEBRUARY 15, 2012

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 15 February 2012. Barbara Hannah Grufferman on Anti-Aging. There’s a new voice (and beautiful face, if I may be excused for being a tad philogynous) talking lots of sense: Barbara Hannah Grufferman is the author of The Best of Everything

Advertising 91

Advertising Education Media Marketing 91

Nick Burcher

FEBRUARY 20, 2012

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 20 February 2012. I Am Zlatan - amazing iPad interactive book app [video]. Towards the end of 2011 Swedish football star Zlatan Ibrahimovic released an autobiography and the English translation has now been released as an iPad interactive book app.

Media 63

Media Advertising Marketing 63

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Nick Burcher

FEBRUARY 2, 2012

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Thursday, 2 February 2012. Clarion Hotel Post 4D projection in Gothenburg. Around 10000 people witnessed the spectacular opening event on 26th January 2012 for the new Clarion Hotel Post in Gothenburg, Sweden. The historic building was previously home to the Post Office before being converted to the Clarion Hotel Post and the opening of the hotel was marked with a 4D projection that includ

Impressions 63

Impressions Media Advertising Marketing 63

Nick Burcher

FEBRUARY 15, 2012

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 15 February 2012. Yahoo! C.O.R.E. data visualisation shows how Yahoo! content is analysed and personalised for users. Yahoo! now use an algorithm called C.O.R.E. to personalise home page content for individual users - everyday the Content Optimization Relevance Engine (C.O.R.E.) processing 2.2 billion pieces of content for Yahoo!

Click Through Rate 56

Click Through Rate Media Advertising Marketing 56

Advertising to Baby Boomers

FEBRUARY 22, 2012

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 22 February 2012. The New Millennium Tales on AEF Must-Read List. Way back in 2005 I was boggled when The Advertising Educational Foundation chose my book as a Classroom Resource : Only twenty-five titles have been chosen over the last six yea

Advertising 58

Advertising Education Retail Marketing 58

Advertising to Baby Boomers

FEBRUARY 7, 2012

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 07 February 2012. There’s still a lot of bad advice out there. From November 2010: There’s a lot of bad advice out there.

Advertising 49

Advertising Education Retail Marketing 49

Advertising to Baby Boomers

FEBRUARY 29, 2012

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 29 February 2012. Memo to H.R: Boeing Gets A Bargain. Boeing and Microsoft. They dominate the business news in my hometown paper.

Advertising 53

Advertising Education Retail Marketing 53