Adweek

DECEMBER 19, 2022

I asked the retailer] 'Do you measure impressions with [trade body] Media Rating Council standards?'" Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. "[I

Retail 251

Retail Media Impressions Agency 251

Adweek

DECEMBER 26, 2022

In fact, wide bodies of research show that an attitude. Nevertheless, it often seems like a struggle to incorporate gratitude into our daily lives. This difficulty is certainly not due to the absence of gratitude's positive impact.

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Adweek

DECEMBER 12, 2022

ration Internationale De Natation, or FINA), the body for water sports whose mission is to help everyone in the world learn to swim, has changed its name to World Aquatics. The International Swimming Federation (F?d?ration

Marketing 205

Marketing 205

Digiday

DECEMBER 14, 2022

Therabody, the body wellness-technology brand launched in 2008, is leveraging its partnership with NBA star James Harden to connect with holiday shoppers through connected TV and social media. At the highest level, we want people to know that Therabody exists to inspire all people to keep their minds and bodies moving,” said Solomon. “In

Entertainment 60

Entertainment Advertising Audience Marketing 60

Martech Series

DECEMBER 16, 2022

The LBM solutions from beaconsmind will initially be deployed in several stores operated by KOJ for the fast food chain Subway and the cosmetics chain The Body Shop in Jeddah in Saudi Arabia as well as in Dubai, UAE. KOJ has a total of more than 600 stores in Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman and Morocco.

Retail 88

Retail Food Fashion Communications 88

Digiday

DECEMBER 15, 2022

Body doubles were also used for the sequence to be put together, they said. In the images, viewers see Messi facing himself with his particular haircut and the Adidas jersey and boots corresponding to each moment — a story that, in seconds, covers about 18 years and five World Cup tournaments.

Communications 66

Communications Advertising Media Marketing 66

Martech

DECEMBER 28, 2022

Forcing your audience to live inside the body of a crappy avatar is a stupid marketing decision. How we express ourselves through avatars is deeply rooted in our subconscious and ties into that infamous reptilian brain that drives all our purchasing decisions.

Marketing 112

Marketing Communications Education Entertainment 112