AdPulp
APRIL 29, 2022
Since 1963, nearly 193,000 children and teens have been killed with guns on American soil—more than four times the number of U.S. soldiers killed in action in the Vietnam, Persian Gulf, Afghanistan, and Iraq wars combined, according to Children’s Defense Fund. According to the gun control advocacy group Change The Ref, last year alone 3,044 […].
Martech
APRIL 29, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you consider the impact of your marketing experience on consumers? I don’t think this is a major revelation, but your customers realize that they are being marketed to.
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Digital Remedy
APRIL 29, 2022
The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies. However, B2B marketers are feeling increased pressure to prove the value of CTV/OTT in reaching their target audience and without the right digital attribution, it can be tough to prove success and maximize return on ad spending (ROAS).
Martech
APRIL 29, 2022
Yellow.ai, which offers automation across customer engagement, support and conversational commerce for enterprises, has announced the availability of pre-built Dynamic AI Agents for rapid deployment across a number of verticals. The agents are designed to connect conversations across voice, text and chat, in multiple languages. What they do. The agents, which will be available in Yellow.ai’s Marketplace library of solutions, offer a series of pre-built capabilities: Pre-built industry temp
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Ad Wisey
APRIL 29, 2022
We at Adwisely know how much effort you put into building a unique brand for your eCommerce business – and we are always happy to share the info on how to make it even stronger and get more orders as a result. In this article, Elena Teselko from YouScan tells about the role of brand reputation and ways in which it can be managed. “Repetition makes reputation, and reputation makes customers.” This statement by Elizabeth Arden is the clearest explanation of why a company’s reputa
Martech
APRIL 29, 2022
“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing manager at Salesforce, in her presentation at The MarTech Conference. “From Salesforce’s State of the Connected Customer report , we can see that 74% of customers have used multiple channels to complete a transaction, 76% of customers prefer different channels depending on the context, and 66% of customers h
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 29, 2022
“Why is marketing struggling with customer experience?” asked Blueshift co-founder and CEO Vijay Chittoor. “Why is it not easy for every marketer to just create human centric experiences? After all, everyone wants to do that. We believe every marketer really wants to connect with their customer.”. By personalizing and scaling brand interactions like never before, AI can help brands create a human-centric customer experience.
More About Advertising
APRIL 29, 2022
Interpublic (IPG) has more than matched its peer ad holding companies with net revenue of $2.23 billion, up 9.8% from 2021 with organic net revenue growth of 11.5%. Organic revenue increases among the big five (WPP, Omnicom, IPG and Publicis with Dentsu yet to report) are on a scale from 9.5% (WPP) to Omnicom’s 12%. The post IPG follows rivals with strong Q1 2022 – now investors will seek better long term growth first appeared on More About Advertising.
Digital Remedy
APRIL 29, 2022
The CTV/OTT space presents many advantages for B2B marketers, including clear targets, ideal buyer profiles, and precise targeting strategies. However, B2B marketers are feeling increased pressure to prove the value of CTV/OTT in reaching their target audience and without the right digital attribution, it can be tough to prove success and maximize return on ad spending (ROAS).
More About Advertising
APRIL 29, 2022
Football has become an (arguably) unpleasant showcase for all sorts of people and entities you’d rather not have dominating the so-called beautiful game. Saudi Arabia and Newcastle are the latest to take advantage of this blazing opportunity for ‘sportswashing.’ Big brands like Nike and Adidas present an image of the game peopled by gleaming superstars.
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EGC Group
APRIL 29, 2022
Although the peaks and valleys of the COVID-19 pandemic continue, more places continue to up, albeit guardedly. These include colleges. In addition to extra efforts to open up and get classes going, colleges have an overall challenge where enrollment is concerned. Still, whether students and teachers attend classes via Zoom or are able to visit their schoolrooms, there are those who want to respectively learn and instruct.
All About Advertising Law
APRIL 29, 2022
The FTC held its most recent open meeting on Thursday, and two major topics were front and center: potential changes to the Telemarketing Sales Rule (TSR) and a congressional fix to Section 13(b) after the one-year anniversary of AMG Capital Management LLC v. FTC. In its first order of business, the Commission unanimously voted to publish a Notice of Proposed Rulemaking (NPR) and an Advance Notice of Proposed Rulemaking (ANPR), which address several proposed updates to the TSR.
More About Advertising
APRIL 29, 2022
Uncommon Creative Studios built a 24-ton, six-storey high rotating set for its latest B&Q ad; then they flipped it right over to demonstrate how easy it is to change things up, thanks to B&Q. The “change” storyline revolves around a woman who’s just found out she’s pregnant, while David Bowie’s “Sound and Vision” provides the. The post B&Q flips a house over in Uncommon’s ‘Change.
illumin
APRIL 29, 2022
The post Day in the life of a Digital Campaign Manager appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
APRIL 29, 2022
Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. For marketers, this enables them to reach households through any device, including smart TVs. Combined with connected TV, the world of advertising now has a range of high-quality, affordable options to reach audiences with targeted messaging.
InMobi
APRIL 29, 2022
MFine is an AI-driven, on-demand holistic healthcare platform that provides its users across India with access to virtual consultations, diagnostics, medicines, and care programs from the country’s top healthcare providers. The brand intended to reach its target audience via mobile and drive consideration about on-demand health care services. MFine partnered with InMobi and leveraged our performance marketing solutions to identify, engage, and acquire mobile app users across India.
Martech
APRIL 29, 2022
While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment. In this article, I’ll explain my philosophy and share the elements that are working for me, with the aim of sparking ideas that benefit your content marketing program and, by extension, the audience you’re trying to reach.
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