Adweek
MARCH 24, 2023
In the first episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane sits down with Ally Financial CMO Andrea Brimmer. There are brands that talk the talk, and brands that walk the walk.
Martech
MARCH 24, 2023
About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do
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Adweek
MARCH 24, 2023
Gaming is often stereotyped as a reclusive pastime, but Heineken is challenging that notion with a celebration of its community spirit. The beer brand's first major campaign dedicated to gamers taps into an insight well-known among that audience: online games are just another way to socialize. A film, titled Just Another Night Out, tells the.
Seth Godin
MARCH 24, 2023
There are lots of books on creating cooking, photography, writing and music. But they can’t possibly help you do better until you see and taste and appreciate what you’re trying to create. If you think what you’re serving is good, but others don’t, more recipes aren’t going to help. That’s why so much type is poorly set, so many self-published books look the way they do, so many restaurants are merely good and so much long-tail music is easily skipped and forgettable.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
PubMatic
MARCH 24, 2023
PubMatic has signed an exclusive agreement with fluct, a monetization partner for mobile app publishers, to provide its leading independent wrapper solution, OpenWrap SDK to mobile publishers in Japan. Mobile app publishers in Japan working with fluct will now have exclusive access to OpenWrap SDK, and the premium demand sources, including high-quality global brand demand, via major ad exchanges and DSPs, that the solution delivers.
Martech
MARCH 24, 2023
Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both the widespread use of online search in advance of brick and mortar store visits, and an increased likelihood of shopping trips when consumers can see that a store has an item in stock.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 24, 2023
When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. You’re already juggling system configurations, legal compliance, user permissioning, taxonomy, metadata, training, etc. Do you need to worry about governance right away, too? Yes, you do.
Marketing Dive
MARCH 24, 2023
The supporting campaign invokes the vodka brand’s ‘80s aesthetic while expanding the condiment maker’s ongoing efforts to tap into foodie culture.
MNTN
MARCH 24, 2023
Remember when Netflix conducted business via snail mail? The younger generations will never know the thrill of picking what to watch, waiting weeks for the titles to arrive, finding that at least one was unwatchable because it was scratched, sending the DVDs back and then starting the whole process over again. From DVDs in paper sleeves to the current state of streaming wars—things have certainly changed.
Ad Monsters
MARCH 24, 2023
“I am a servant leader through and through,” said Chris Contreras, Chief Customer Officer, MNTN. “I had a pretty horrible experience with leadership early in my career. I told myself that when I had the opportunity and the privilege to lead others, I would help cultivate an atmosphere where folks understood what it takes to move from a junior to a more senior role.
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MNTN
MARCH 24, 2023
Adult viewers are expected to spend an average of 1 hour and 51 minutes per day using CTV devices in 2023 (21.4% of their total digital time). According to research from eMarketer , this amount of time spent on CTV devices is nearly double what it was four years ago. Part of the reason for this rise is their increasingly ubiquitous presence in American homes—over 85% of US households are expected to own at least one internet-connected TV set this year.
AdExchanger
MARCH 24, 2023
The lack of consistent TV measurement is setting nerves on edge – at least to the extent that programmers, including Paramount, are now working with their competitors to find a The post Paramount Works With Rivals In The Name Of Cross-Platform TV Measurement appeared first on AdExchanger.
Marketing Dive
MARCH 24, 2023
Timed around March Madness, the brand has tapped former basketball star Mike Miller to launch the Mike’s Hard Comeback Hotlime.
Digiday
MARCH 24, 2023
Sponsored by MNTN Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to solutions that capture the customer journey across devices.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MARCH 24, 2023
Paramount, which is part of a new joint industry committee to devise a cross-platform TV measurement standard by 2024, held a conference that included a pulse check on TV currency The post Paramount Works With Rivals In The Name Of Cross-Platform TV Measurement appeared first on AdExchanger.
Ad Badger
MARCH 24, 2023
SUBSCRIBE Odds are, your approach to product targeting has been wrong. Don’t worry. We have everything you need to know. Read More How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic) [The PPC Den Podcast] The post How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic) [The PPC Den Podcast] appeared first on Ad Badger.
VideoWeek
MARCH 24, 2023
In this week’s Week in Review: Mail Metro Media launches a vertical video offering, Ofcom sets new ground rule for the BBC, and what’s old is new for DAZN as it launches a linear broadcast channel. Top Stories Mail Metro Media Launches Vertical Video Offering UK publishing group Mail Metro Media, which sells ad inventory across the Daily Mail & General Trust’s portfolio, is launching a new vertical video commerce offering across Mail Online and Metro.
Smarty Ads
MARCH 24, 2023
Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
EGC Group
MARCH 24, 2023
Not so long ago, members of Generation Z (born between the mid-to-late 1990s and the early 2010s) were considered as the “customers of tomorrow.” Well, tomorrow is now today, and this generation—which has a lot of power—has very definite preferences when it comes to what brands they will follow and purchase. Are you up to date on what “Gen Z” is looking for?
Smarty Ads
MARCH 24, 2023
Sports advertising is a marketing strategy to promote products and services offered by sports organizations, teams, and brands. One Super Bowl night generates approximately $500 million in ad revenue. Sports ads may come in many forms, including TV commercials, print marketing (magazines, newspapers, etc.
EGC Group
MARCH 24, 2023
It seemed like only a short time ago when ChatGPT, a cutting-edge artificial intelligence chatbot, was everywhere in the news. (Oh, wait, it was only a short time ago.) On the heels of this late-breaking innovation, its creator—OpenAI—presents GPT-4, which is reportedly light years ahead of ChatGPT. This may well be one of the most dramatic examples of a technological disruption itself being disrupted—and by its own manufacturer.
More About Advertising
MARCH 24, 2023
VCCP is launching yet another division, this one is called BEE and is dedicated to brand and employee engagement — a hot topic during a talent crisis, and at a time when escalating numbers of staff take to social media to vent their frustrations with an employer. Only 9% of employees are apparently engaged at. The post VCCP launches employee engagement division, VCCP BEE first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
MARCH 24, 2023
The MadTech Sketch is back, and this time Ciarán O’Kane has turned his attention to Google’s Performance Max. The use of “AI” in digital ad buying has moved up a few gears of late. Google is leading the charge with its [.] The post <strong>The MadTech Sketch: Dissecting the Pmax Sausage</strong> appeared first on ExchangeWire.com.
More About Advertising
MARCH 24, 2023
There have been some decent ads this week, House 337 for PETA and Quiet Storm for the Women’s Equality Party stand out. But ads are also supposed to drive brands and sales by making products famous and Publicis’ Disney-themed Lady and the Tramp effort for Barilla’s premium range Al Bronzo should succeed in doing just. The post MAA Ad of the Week: Barilla from Publicis’ Le Pub first appeared on More About Advertising.
Exchange Wire
MARCH 24, 2023
This week: TikTok banned from UK ministers' devices, promises new measures to protect user data. Another testing week for TikTok began with the UK becoming the latest government to ban the platform from work devices (sorry, Nadine). Undeterred, the platform pled its case [.] The post The Stack: TikTok Banned from Government Devices in UK, Pledges to Protect User Data appeared first on ExchangeWire.com.
More About Advertising
MARCH 24, 2023
Ford is betting the ranch (and Henry Ford’s vast legacy) on its new all-electric Explorer and the softening up process for the 2024 launch starts now. History has played a big part in Ford’s recent marketing, notably with Wieden+Kennedy’s ‘Built Ford Proud’ campaign in the US. Now it’s back to the exploration archives to exhume.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Monsters
MARCH 24, 2023
If you live in DC, you may have noticed a new breed of lobbyists in town: the TikTok influencer. Politico reported that these folks planned to “flood” the city this week with its presence in an effort to stave off the U.S. government’s attempt to ban the app, unless ByteDance sells the division that houses American data. The phenomenon of the TikTok influencer took off during lockdowns, and as a cohort, they’re really good at building and monetizing their audiences.
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