Adweek

APRIL 4, 2025

In its first major brand campaign under chief marketing officer (CMO) Kate Rouch, OpenAI is getting in front of college students ahead of final exams.

Marketing 320

Marketing 320

Martech

APRIL 4, 2025

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual user interactions, such as page views, specific clicks on a particular call to action or purchase form submissions. Configuring and analyzing these events against your market goals and KPIs measures performance, and gain granular insight into how people interact with your website.

eCommerce 83

eCommerce Conversion Banner Audience 83

Adweek

APRIL 4, 2025

Disney and Paramount brought big stars, but Lionsgate dropped the mic with a private Weeknd concert.

Marketing 311

Marketing 311

Martech

APRIL 4, 2025

One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently, I had an experience that perfectly illustrated this an interaction with a company through its SMS channel. While it was more of a customer experience (CX) issue than a pure marketing one, the implications for martech were undeniable.

MarTech 85

MarTech Communications Marketing Media 85

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 4, 2025

The spin-off leaves G/O Media with just two remaining editorial brands.

Media 298

Media 298

illumin

APRIL 4, 2025

It isnt just sports enthusiasts anymore who are at the edge of their seats, waiting in anticipation, and betting big as March Madness season is underway. Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.

Advertising 59

Advertising Pharmaceuticals Audience Ad Inventory 59

Exchange Wire

APRIL 4, 2025

Major agencies are investing in ID and data solutions, with WPPs purchase of InfoSum the latest acquisition. In her latest feature, Shirley Marschall looks at the real reason why the ad tech arms race is really hotting up What do these [.] The post What’s Really Behind Agencies Identity and AI Ambitions? appeared first on ExchangeWire.com.

Agency 59

Agency Ad Tech 59

Adweek

APRIL 4, 2025

Viewer engagement with Prime Video is comparatively low but rising, providing the company with an opportunity to monetize its massive subscriber base with advertising.

Advertising 255

Advertising 255

Single Grain

APRIL 4, 2025

Low conversion rates on LinkedIn can be frustrating, especially when youre investing time and resources into campaigns that simply dont resonate. The key to breaking through the noise? Delivering ads that speak directly to each prospectmaking them feel uniquely understood. In this post, well outline actionable strategies to boost your LinkedIn conversions using one-to-one personalized ads, highlighting how Karrot can help automate and scale this approach.

Conversion Rate 52

Conversion Rate Conversion Audience Marketing 52

Adweek

APRIL 4, 2025

The one-hour live preshow will air across the Paramount Media Networks

Media 239

Media 239

Advertisement

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Advertising

Exchange Wire

APRIL 4, 2025

This week, we recap major ad business moves, platform updates, and market trends shaping the industry. In todays MadTech Daily, we look at TikTok bidders, tariffs on production hubs, Clear Channel Europe-Norths acquisition and Metas multi-year partnership with UFC. PayPal is [.] The post The Stack: Major AdExpansions appeared first on ExchangeWire.com.

Marketing 52

Marketing Ad network 52

Adweek

APRIL 4, 2025

Andy Miller has joined Oklahoma-based multimedia company Griffin Media as vice president of digital content.

Media 239

Media 239

Seth Godin

APRIL 4, 2025

Anthropologist Gregory Bateson highlighted that often, culture is based on oppositional behavior. And it can spiral. They say “up” and the easy thing is to say “down.” Literally, “the creation of division.” Your competitor launches a product and you work to undermine it with a different approach. Find small gaps and amplify them.

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93

Adweek

APRIL 4, 2025

Kriski said it took him longer than expected to recover from a procedure done to his right vocal cord.

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236

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

More About Advertising

APRIL 4, 2025

No idea if Poretti beer from (near) the Italian lakes will be a success (does it sound too much like all-conquering Moretti?) but the launch ad from Pablo and ace director Jeff Low is a winner. Are those foxes CGI or AI or just remarkably well-behaved cast members? Anyway, makes you want to call in … The post MAA Ad of the Week: Poretti from Pablo first appeared on More About Advertising.

Advertising 93

Advertising Agency 93

Adweek

APRIL 4, 2025

AppLovins advertising algorithm could significantly grow TikToks business, said CEO Adam Foroughi.

Advertising 227

Advertising 227

AdExchanger

APRIL 4, 2025

Whats old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this weeks episode grapples with two topics that are not new to online advertising, but have both roared back into the public consciousness. The first is the scourge of bot traffic, scrutiny courtesy of a recent Adalytics report, and […] The post Bots And Games Are Back (For Ad Tech) appeared first on AdExchanger.

Ad Tech 62

Ad Tech Advertising 62

Adweek

APRIL 4, 2025

A recent New York Times article reveals how anchors are pivoting to Substack after departing cable news.

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221

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

AdExchanger

APRIL 4, 2025

Whats old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this weeks episode grapples with two topics that are not new to online advertising, but have both roared back into the public consciousness. The first is the scourge of bot traffic, scrutiny courtesy of a recent Adalytics report, and […] The post Bots And Games Are Back (For Ad Tech) appeared first on AdExchanger.

Ad Tech 59

Ad Tech Advertising Marketing 59

Adweek

APRIL 4, 2025

Opinions are roughly evenly split about the fate of the short-form video app.

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221

More About Advertising

APRIL 4, 2025

Account moves tend to land on a Friday and this week we learn (or think we do as no-one seems to be saying much officially) that Barclays in the UK (below) has gone to VCCP while Asda is tipped to go to Lucky Generals. Barclays, with BBH for 20 years, lined up M&C Saatchi, TBWA … The post Barclays to VCCP, Asda for Lucky Generals first appeared on More About Advertising.

Advertising 59

Advertising Finance Agency 59

Adweek

APRIL 4, 2025

One segment will be a weekly news feed with a fast-paced, bite-sized recap of the week's top stories delivered in the same rapid-fire style youre used to on your phone.

Affiliates 219

Affiliates 219

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Adtelligent

APRIL 4, 2025

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. While its share of overall ad spending may stay the same, fraud tactics are becoming more advanced. A clear example is the BADBOX 2.0 scheme , which has infected over a million devices worldwide, from smart TVs to Android tablets.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52

Adweek

APRIL 4, 2025

Armas was a reporter and anchor at CBS owned Denver station KCNC until July 2023.

Affiliates 217

Affiliates 217

VideoWeek

APRIL 4, 2025

In this week’s Week in Review: the BBC publishes its annual report, AppLovin confirms its TikTok bid, and RTL data sheds light on European TV habits. Top Stories AppLovin Confirms TikTok Bid Mobile ad tech business AppLovin confirmed on Thursday that it has submitted a bid for all of TikTok’s operations outside of China, ahead of an impending deadline for TikTok to either separate from its Chinese parent company or be banned in America.

Ad Tech 52

Ad Tech Retail Media Agency 52

Adweek

APRIL 4, 2025

How the footwear and fashion brand is innovating for the future.

Fashion 208

Fashion Retail Marketing 208

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Digiday

APRIL 4, 2025

Though few will cop to cutting media spend or halting campaigns in the short term , marketing execs across America and beyond are spooked about the impacts of President Trumps Liberation Day tariffs. Wednesday’s (April 2) announcement preceded the worst day on the New York Stock Exchange since the height of the Covid-19 pandemic in June 2020. Everybody is trying to figure out what the future is going to look like and what the ramifications are of the announcements, Bill Koenigsberg, CEO of

Media 65

Media Marketing 65

Adweek

APRIL 4, 2025

After a fierce semifinal round, only two brands are left standing in this years March Brandness tournament, powered by Nativos Brand Rank.

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More About Advertising

APRIL 4, 2025

It’s an ill wind…someone will benefit from Trump’s tariffs, although, not maybe, the President as US prices rise in a global economy. US car manufacturers should if they source enough domestically and Ford has been quick out of the blocks to remind people that it makes more of its cars in the US than rivals … The post Ford cashes in on Trump tariffs first appeared on More About Advertising.

Manufacturing 59

Manufacturing Advertising Agency 59

Adweek

APRIL 4, 2025

Four titles had over a billion viewing minutes with two of those belonging to Netflix.

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147

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing