Adweek
JUNE 16, 2023
With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against the capital might of major networks--as well as the lavishness of the occasion. This year, one independent agency is making that point through a parody of the classic game Battleship--only this time it's set in.
Martech
JUNE 16, 2023
This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Over the years, I have had the incredible opportunity to work with some big brands and incredibly smart people and engage with innovative thinkers I am proud to call my clients.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JUNE 16, 2023
Las Vegas-based online shoe and clothing retailer Zappos has parted ways with its first-ever CMO, Ginny McCormick. The circumstances surrounding McCormick's departure are unclear, and Adweek could not reach her for comment. McCormick's time at Zappos was relatively short. She ascended to the CMO role in April 2022, having previously served as global marketing director.
Martech
JUNE 16, 2023
Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources. Why we care: You can now create more in-depth, detailed Looker Studio reports because they will have access to data that previously wasn’t available. Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help the
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 16, 2023
They say if you don't see what you want in the world, go out and make it. That's exactly what Imani Ellis did when she founded The Creative Collective in her apartment. The Creative Collective serves as a space for diverse creatives to come together to network and offer educational resources. From that, CultureCon was.
Marketing Dive
JUNE 16, 2023
A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 16, 2023
With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing.
Adweek
JUNE 16, 2023
To celebrate the 75th anniversary of its Serpenti design, luxury fashion house Bulgari partnered with Snapchat and creative tech studio Beyond to release two augmented reality lenses in the Snapchat mobile application. Bulgari's Serpenti collections feature watches and jewelry with designs inspired by a serpent. To start, the Serpenti75 Lens adds the scales from the.
Seth Godin
JUNE 16, 2023
We often see problems through the lens that we’re used to using. The banker sees a solution around money, the activist might see an opportunity for social justice. The technologist figures that a computer and more data might help, and the bureaucrat is looking for a system to put into place. If a lens is working, that’s terrific. If it’s not, perhaps there’s a mismatch between the tool we’re used to and the one that will actually work.
Adweek
JUNE 16, 2023
Everyone has a magazine they read growing up. The one in which they remember feeling heard, seen and represented. For 56 years, The Advocate has served as that publication for LGBTQ+ readers looking for news, politics, the environment, pop culture and sports. And like every legacy publication, The Advocate is expanding its platform, meeting its.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
JUNE 16, 2023
There isn’t going to be one single resolution to the measurement debate. The TV market will most likely end up with a hybrid model that includes everything from ACR and The post Alt Currencies Are Top Of Mind, But The TV Measurement Debate Is Far From Over appeared first on AdExchanger.
Adweek
JUNE 16, 2023
In the latest episode of Marketing Vanguard, Melissa Waters, CMO of freelance marketplace Upwork, sits down to talk about leading marketing through digital and team transformation over the years. Operating as a self-serve platform, Upwork gives access to a wide pool of freelancers spanning multiple categories. As its chief marketer, Waters discusses how she and.
AdExchanger
JUNE 16, 2023
Connected TV measurement is so messy that I was invited to perform a stand-up comedy set about it earlier this week at the Cynopsis Measurement and Data conference in New The post The TV Industry Is Practically Begging For Interoperability appeared first on AdExchanger.
Adweek
JUNE 16, 2023
For veteran marketer Jerri DeVard and many of her fellow Black Executive CMO Alliance (BECA) members, the annual pilgrimage to Cannes Lions is one that, in the past, felt like it was missing something. "Cannes is like our Super Bowl, our Davos, our Allen & Co.," DeVard said. "Whatever you think about as the ultimate.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
MNTN
JUNE 16, 2023
Watching more streaming TV than ever? According to a recent survey conducted by Leichtman Research Group, you’re not alone. Nearly half (49%) of American TV households now watch CTV on a daily basis—up from 39% in 2021. This rise in use of Connected TV is particularly prominent among younger viewers, with 63% of individuals aged 18 to 34 engaging in daily CTV consumption, compared to 58% of those aged 35 to 54.
Adweek
JUNE 16, 2023
Amid the end-of-school projects, class parties, closing out FY22, launching a newsletter and normal single mom chaos, I missed the signup window for summer camps. The last month consisted of me frantically looking for a solution: calling, asking WhatsApp groups, planning a two-week trip to Illinois to get grandparent help and even driving to the.
MNTN
JUNE 16, 2023
Hey reader! We’re gonna try something new with this article—we’d like to see what happens if ChatGPT writes it. Enjoy! Just kidding. Sorry to disappoint any artificial intelligence (AI) fans out there—this was written by a real-life member of the MNTN Team. But admit it—you wouldn’t have been all that surprised to have stumbled upon a ChatGPT-written post, would you?
Adweek
JUNE 16, 2023
Tubi and Mischief are at it again. Ahead of Cannes Lions, the AVOD and agency of record Mischief @ No Fixed Address teamed up for a b-to-b marketing campaign designed specifically for the creative ad community. The campaign will feature nine different satirical film posters with titles that will resonate with festival attendees, including names.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Brid.tv
JUNE 16, 2023
In our previous platform update, we introduced some big novelties. There were player templates that make player customization quicker and easier across websites, along with custom ad schedules that allow publishers to streamline the ad stack setup and management. This time, we’re bringing an array of smaller upgrades and bug fixes. Full 6.5.8. Changelog Added Added stats and analytics per channel in our analytics dashboard.
Adweek
JUNE 16, 2023
Natalie White's got game. After seeing an ad three years ago featuring four WNBA players promoting men's sneakers, the now-25-year-old CEO founded Moolah Kicks, the first basketball brand designed specifically for women. After White cold emailed the CEO of Dick's Sporting Goods, the company's first design launched in 140 retail stores. Now, they're in more.
Digiday
JUNE 16, 2023
The advertiser boycott of Twitter is all but over. The swarms of advertisers who left the social media platform last year, shortly after Elon Musk acquired the platform, are back, according to the controversial billionaire. Musk gave the update at the VivaTech 2023 conference in Paris, France, today, where his panel was held at the Dome of Paris. “Almost all of the advertisers have said that they’ve either come back or they’ve said they will come back,” Musk declared to the jam-packed arena.
AdvertiseMint
JUNE 16, 2023
Are you ready to grow your business through Facebook advertising but need help knowing where to start? It is very important to pick the right agency to advertise your business. Many agencies do this, so picking the best one might take some time. This blog post can help you find a good agency for Facebook advertising. It will give you tips on what questions to ask and how to ensure they are reliable and trustworthy.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JUNE 16, 2023
As marketing channels converge and evolve, a post-omnichannel environment is emerging, one in which customers comparison-shop using their smartphones in-store, online and offline activities merge and consumer expectations and behaviors have begun to focus on what actions they can take in the context of where they are and what they’re doing when they receive an ad.
AdPushup
JUNE 16, 2023
Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market. Today, marketers can run ads everywhere on the internet – from websites to tablets, from mobile home screens to push notifications, all [.
Digital Ad Blog
JUNE 16, 2023
Mobile marketing has become an indispensable tool for businesses to effectively target and engage customers. For print-on-demand businesses, leveraging mobile marketing can open up new opportunities to reach a broader audience and drive sales. In this article, we will explore essential mobile marketing tips specifically tailored for print-on-demand businesses.
Monetize More
JUNE 16, 2023
Você sabe a diferença entre ad networks e ad exchanges? Se não sabe, está prestes a descobrir! Pode ser fácil confundi-las, mas são duas coisas completamente diferentes. A principal função das redes de anúncios é agregar inventários de vários editores, aumentar seu valor e vendê-los para anunciantes com fins lucrativos. As ad exchanges são mais transparentes, pois permitem que os anunciantes vejam o preço exato pelo qual as impressões dos editores estão sendo vendidas.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
JUNE 16, 2023
Marketing stagnation is a common pitfall for businesses. It’s the proverbial quicksand where the more you struggle with the same old strategies, the deeper you sink. So if you’re feeling stuck, how do you “unstuck” your marketing strategy? In this post, we’ll take a look at what causes stagnation and go through several tactics to revive and refresh your strategy so you can start growing again.
Monetize More
JUNE 16, 2023
¿Sabes cuál es la diferencia entre ad networks y ad exchanges? Si no lo sabes, ¡estás a punto de descubrirlo! Puede ser fácil confundirlas, pero son dos cosas completamente diferentes. La función principal de las redes de anuncios es agrupar inventarios de varios editores, aumentar su valor y venderlos a anunciantes con fines de lucro. Las ad exchanges son más transparentes, ya que permiten a los anunciantes ver el precio exacto al que se están vendiendo las impresiones de los editores.
Single Grain
JUNE 16, 2023
Creative burnout can be a daunting phenomenon for content creators and marketers alike. Whether you’re experiencing a creative block, content idea fatigue or an overwhelming pressure to pump out creative content, it’s really hard to feel inspired or productive. So what do you do when burnout strikes and you’re running out of ideas?
AdPushup
JUNE 16, 2023
Here’s a list of leading push notification ad networks that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market. Today, marketers can run ads everywhere on the internet – from websites to tablets, from mobile home screens to push notifications, all [.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
344 
Let's personalize your content