Adweek

APRIL 30, 2025

The lemon-lime beverage has surpassed Pepsi in sales volume.

Food 328

Food 328

Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. We need to get wet and get in the game. We need to lean far out over the carousel horse and grab the ring. Here are foundational areas where our thinking, testing and effort can yield big dividends for us and the companies we serve.

Marketing 116

Marketing MarTech 116

Adweek

APRIL 30, 2025

The embattled agency will cease operations tonight, its CEO told employees in an email.

Agency 296

Agency 296

Martech

APRIL 30, 2025

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. As with any popular market, consolidation and investment in the B2B data space have been significant, with larger platforms acquiring data providers to enhance their offerings.

Marketing 109

Marketing ROI MarTech 109

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 30, 2025

More than 1 million advertisers use Google's Performance Max.

Advertising 291

Advertising Ad Tech 291

Martech

APRIL 30, 2025

Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver on your promises they simply expect you to. Brand trust and brand value depend on each other. Trust is the essential component of a brand’s value.

Communications 95

Communications Brand Awareness Marketing Conversion 95

Digiday

APRIL 30, 2025

This is the second installment in Digidays two-part series covering the top ad-supported streaming services and a part of Digidays CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms offerings, including pricing and plans, ad options and new ad formats, and ad innovations, along with our methodology. 01 Advertisers weigh a range of metrics from impressions to sales to gauge streaming campaign success As streaming services continue t

Click Through Rate 78

Click Through Rate Impressions Marketing Audience 78

Adweek

APRIL 30, 2025

Fox News outpaced NBC with weekday total viewers in primetime.

275

275

Ad Monsters

APRIL 30, 2025

REVOLT wants to be at the forefront of the internets transparency revolution. The digital-native publisher with a focus on hip-hop and Black culture recently adopted Revrys PrismRiot ad exchange for connecting advertisers with minority and LGBTQ+ audiences. The goal of the partnership? To highlight the value of REVOLTs audience while prioritizing transparency into how their data is collected and used.

Ad Exchange 58

Ad Exchange Audience Fashion Food 58

Adweek

APRIL 30, 2025

FreeWheel simplifies media buying to allow more advertisers to find their audiences across premium video.

Advertising 273

Advertising Audience Media Ad Tech 273

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Single Grain

APRIL 30, 2025

Design principles for accessibility are now more essential than just creating responsive experiences and quick page loading. However, reality tells a different story. According to the WebAIM Million report, a staggering 94.8% of homepages had WCAG 2.0 failures detected in March 2025. This isn’t just a compliance issueit’s a massive missed opportunity for businesses to connect with the 1.3 billion people worldwide who experience some form of disability.

SEO 52

SEO Conversion Rate Conversion Audience 52

Adweek

APRIL 30, 2025

New York Jets marketing veteran Tim Kemp joins Hard Rock after Aaron Rodgers and rebrands show him the NFL-sized potential of a sports and entertainment icon.

Entertainment 259

Entertainment Marketing 259

Single Grain

APRIL 30, 2025

Micro-moments encompass more than capturing customer attention. These interactions prove that brands are present, useful, and are quick to display their offerings. Why is this important? The average person checks their phone 96 times daily, with each session lasting just a few minutes. Consumers instinctively turn to their devices to act on a need to learn, discover, find, or buy something.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Adweek

APRIL 30, 2025

Since it opened its doors in 1924, Saks Fifth Avenues flagship store has defined what it means to window shop in New York.

eCommerce 258

eCommerce Retail 258

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Single Grain

APRIL 30, 2025

Brands are constantly seeking innovative ways to bridge the gap between online shopping and physical retail experiences. Augmented reality (AR) has emerged as a powerful tool that doesn’t just engage customersit fundamentally transforms how they interact with products before purchase. The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries.

Conversion Rate 52

Conversion Rate Conversion Retail A/B Testing 52

Adweek

APRIL 30, 2025

House of Goods will sell products from brand partners and offer sponsorship opportunities.

Retail 254

Retail Marketing 254

More About Advertising

APRIL 30, 2025

Mothers Run Deep leans into the entertainment side of its sports and entertainment remit with a new film for Redbreast Irish Whiskey featuring everyones favourite actor, Andrew Scott (of Ripley and Fleabag fame). Scott, an Irishman, is on a mission to discover new things, and a glass of Redbreast hits the spot where horror movies … The post Andrew Scott is Quite the find for Mothers Run Deep first appeared on More About Advertising.

Entertainment 66

Entertainment Advertising 66

Adweek

APRIL 30, 2025

Tubi's new out-of-home campaign playfully teases fantasy fandom scenarios.

247

247

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Single Grain

APRIL 30, 2025

Customers experience multiple events during the purchase process. Thats why customer journey mapping is helpful. At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Adweek

APRIL 30, 2025

The retailer won a pitch in February, then dropped the offering.

Retail 239

Retail Ad Tech Media 239

More About Advertising

APRIL 30, 2025

I feel like we dont need a crystal ball for Cannes this year theres some standout work which I will eat my hat (or a useless crystal ball) if they dont win. First up, D(AI)SY – The scam fighting bot Im normally of the opinion that AI and creativity arent the best of bedfellows, but … The post Amy Fasey of Havas: my Top Tips for Cannes first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Adweek

APRIL 30, 2025

Yaccarino also touted Xs growing video capabilities and role in live sports.

Media 227

Media 227

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Relevant-Digital

APRIL 30, 2025

Header bidding is a technique where the publisher simultaneously offers the same ad impression to multiple ad exchanges. Once the highest bid is selected, it is sent to the ad server and the chosen creative is displayed. The idea is that by allowing multiple demand sources to bid on the same inventory simultaneously, publishers can increase their yield and generate more revenue.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Impressions 52

Adweek

APRIL 30, 2025

Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio are among the brands joining Universal Ads.

Ad Inventory 227

Ad Inventory Media 227

VideoWeek

APRIL 30, 2025

Ryan Afshar recently celebrated 25 years in the media and advertising industry. In addition to his role as VP, Publishers & Platforms, International at LG Ad Solutions, Afshar also serves as a mentor and advocate for Bloom UK and MEFA (Media For All), working to improve inclusivity in the industry. In this edition of the Sell-Side View, Afshar discusses the importance of DEI initiatives, the evolution of free ad-supported streaming TV (FAST) channels, and how LG uses data to build advertisin

Entertainment 52

Entertainment Audience Media Retail 52

Adweek

APRIL 30, 2025

Rizzo, who will make her NESN debut in May, has more than 20 years of experience as a baseball journalist.

223

223

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Seth Godin

APRIL 30, 2025

The ideas aren’t uncomfortable, we are. You don’t have to like the weather to acknowledge that it’s raining.

110

110

Adweek

APRIL 30, 2025

Meta saw reduced U.S. ad spend from Asia-based ecommerce exporters.

eCommerce 222

eCommerce Media 222

Relevant-Digital

APRIL 30, 2025

In April 2025, Google announced that it would no longer roll out a new cookie consent prompt in the Chrome browser and, for the time being, would not phase out third-party cookies. Users can continue to manage their cookie preferences in Chromes Privacy and Security settings, but no significant changes are expected, at least for now. For publishers, the news may feel conflicting.

Cookies 52

Cookies 52

Adweek

APRIL 30, 2025

Nearly nine months after the crash, Tristan Arruda talked about the crash and had a message for drivers.

Affiliates 202

Affiliates 202

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing