Adweek
JULY 14, 2023
Hannah Waddingham may be more of a rugby fan in real life, but the Emmy-winning actress has been inextricably linked to soccer since her C-suite days in the beloved comedy Ted Lasso. Taking advantage of that place in the public consciousness, Waddingham and Johnnie Walker have partnered for a campaign to rally viewers around the.
AdExchanger
JULY 14, 2023
It’s called “Prime Day” because you need a Prime, but the other definition of the word “prime” is rather apt. Amazon’s real superpower is its indivisibility. The post On Prime Day, Amazon Shows What A Content Fortress Can Really Do appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JULY 14, 2023
IPG creative agency R/GA has won Intuit TurboTax's business, following a creative review that began in March. Intuit brands include Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp. R/GA will work on increasing consumer adoption of TurboTax offerings TurboTax Live and TurboTax Full Service. To do this, it will take a full-funnel approach to strategy, spanning.
MNTN
JULY 14, 2023
We all know that consumers have been flocking to streaming over the last few years—but how many advertisers actually have plans to follow them there? According to a new survey by Advertiser Perceptions for Premion, the answer is “most of them.” The survey found that 65% of ad executives involved in decision-making for Connected TV plan to increase their spend on the channel this year—and by an average of 23%.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 14, 2023
The WNBA All-Star weekend is back in Las Vegas in a big way, and brands are on board. For the first time, this weekend's All-Star Game will air in primetime on ABC, tipping off at 8:30 p.m. ET on Saturday from the Michelob Ultra Arena. In addition to the game, which features team captains A'ja.
AdvertiseMint
JULY 14, 2023
Do you want more people to know about your business? Getting a social media marketing service is a good way to do this. It helps businesses get noticed by potential customers. Besides, it’s cost-effective, which is great for companies with smaller budgets. This blog post discusses using social media marketing services to give your business an advantage over other companies!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 14, 2023
Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are served ads through Roku Action Ads. When they see the ad, the viewer can click OK on their Roku remote to receive more information and make the purchase from their TV screen.
Adweek
JULY 14, 2023
This month, after a comprehensive review of the alternatives to its current post-consumer-recycled (PCR) plastic bottle, Dr. Bronner's launched a new paper-based carton package. Marketed as a refill for the 32-ounce liquid soap bottle that shoppers are likely most familiar with, the new package contains 82% less plastic. But while the carton is using less.
Martech
JULY 14, 2023
Artificial intelligence continues to take the marketing world by storm. The genie is out of the bottle, and it’s not going back in. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 billion by 2030. The use of AI is inevitable and worth investigating. However, you need to prepare to deploy it responsibly to get your desired results and avoid any backfires.
Adweek
JULY 14, 2023
For nature lovers, there's nothing more liberating than venturing into the great outdoors. But some people like to get even closer to nature--with not even clothes between them and the open air. Naked hiking is a pastime enjoyed by an underground community, though the rules surrounding it can be confusing. On National Nude Day (July.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdPushup
JULY 14, 2023
Successful entrepreneurs don’t wait for opportunities; they create them. The high-quality videos on your website; the product video, curated video, testimonial video, etc., can generate extra cash. There are several ways to monetize video content. But, the most effective strategy is through serving video ads. Publishing video ads might sound a straightforward task, but it [.
Adweek
JULY 14, 2023
Media agencies don't want to be media agencies anymore, and they haven't for a while. Omnicom Media Group (OMG), the Omnicom subsidiary that oversees the holding company's media agencies OMD, PHD and Hearts & Science, is the latest example of how media agencies are shapeshifting. In recent years, OMG leadership implemented a series of organizational.
AdExchanger
JULY 14, 2023
Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube's ad network. The post IAS Is Plugging Brand Safety And Suitability Measurement For Google Video Partners Inventory appeared first on AdExchanger.
Adweek
JULY 14, 2023
No CEO wants to lose $100B of market value because of an AI mishap. Is now the right time for brands to jump in and fully invest in ChatGPT and other generative AI experiences? To make that decision, brands should consider the six weaknesses of generative AI and to what extent these disadvantages impact brand.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
JULY 14, 2023
That’s not the same as raising the average. With the advent of the high jump, the idiom raising the bar became well understood: If you can’t jump over the bar that the current leader cleared, you don’t win. But most of the innovations that change our culture don’t actually increase the simple linear measurements of the bar. They’re more likely to raise the average, to increase the performance of accepted mediocre output.
Adweek
JULY 14, 2023
We're so excited to bring you this special episode of Marketing Vanguard live from Commerceweek to hear Jill Cress, chief marketing officer of H&R Block, discuss the necessity of human connection to undergird the fundamental financial transaction of tax preparation. Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify.
More About Advertising
JULY 14, 2023
“Slugging” is a TikTok skincare trend that involves smearing your face in petroleum jelly overnight, so it makes sense for Vaseline to jump onto its viral moment with a tweet sharing its own take on the trend. But it’s the execution that has caused an internet uproar – especially when “slugging” has a double meaning … The post Vaseline’s lesson in how to go viral: go smutty first appeared on More About Advertising.
Exchange Wire
JULY 14, 2023
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, and Roku, Inc., announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the [.] The post DoubleVerify & Roku to Continue Joint Investigations into Ad Fraud Schemes in Streaming appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JULY 14, 2023
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising. This has led some to declare that the industry is lost in a “no data zone” unreachable by DSPs … The post Pierre Naggar : brands that build advertising equity needn’t fear the “no data zone” first appeared on More About Advert
InMobi
JULY 14, 2023
Safeguarding our publishers and the privacy of end users comprising all audiences, particularly children, has always been a top priority for InMobi. We have taken it further by releasing a new feature that allows publishers to enable a mixed audience for their mobile apps. Publishers with apps directed to adult and children’s audiences can now declare if their app is directed to a mixed audience or only to children on the InMobi Publisher Dashboard.
Single Grain
JULY 14, 2023
As we dive deeper into 2023, the rapid and relentless evolution of video advertising technology continues to astonish and challenge marketers. Our screens have become the epicenter of human interaction and commerce, ushering in an era where video advertising trends can make or break a marketing strategy. In this post, we’ll take a look at the top 12 video advertising trends that are commanding attention and that you might want to include in your video marketing strategy.
Basis
JULY 14, 2023
Turbulence around holiday shopping appears to be the unwanted gift that keeps on giving. Recent years have been marred by supply chain disruptions, inflation, and widespread economic uncertainty (not to mention a pandemic and international conflicts), foiling many holiday shoppers’ plans. And though we hate to be a Grinch about it, it’s beginning to look a lot like this year’s holiday season will bring more of the same.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Single Grain
JULY 14, 2023
With how much media consumers are willing to consume, the demand for high-quality content is higher than ever. For content writers, it’s crucial to stay ahead of the curve and explore innovative solutions that can save time without compromising on quality. This is where AI content writing tools have swept in and eliminated a lot of the minutiae of normal writing.
More About Advertising
JULY 14, 2023
World Cup football encourages advertisers to bring out their A-game, and Adidas has tapped into joyful mood that seamlessly mixes up the glamourous side of the game with the supermarket checkout. TBWA London’s spot features players old and new, male and female, alongside actors known and unknown. Plus there are subtle references to things like … The post Adidas ups the ante in Women’s World cup spot by TBWA London first appeared on More About Advertising.
Single Grain
JULY 14, 2023
A lot of company meetings are time wasters. Odds are that you’ve been in one or more meetings that left you with as many questions as you started with. But they don’t all have to be that way. Staying focused and on-agenda are both crucial components for running and participating in productive meetings. In this post, we will discuss the importance staying laser-focused and intentional with your meetings by providing you with practical strategies to optimize your productivity during a company mee
Exchange Wire
JULY 14, 2023
Adlook, a next-generation brand growth platform, is proud to announce that it has become the first Demand Side Platform (DSP) to incorporate Chrome’s newly released Protected Audience API (PAAPI), cementing Adlook’s position as a next-generation brand growth platform. The move [.] The post Adlook is the First DSP in the world to incorporate Chrome Protected Audience API Designed to Replace Third-Party Cookies appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
JULY 14, 2023
YouTube growth can be a tedious and somewhat bewildering challenge. You can produce all this video content consistently, and still your YouTube channel’s follower base is flatlined. In this post, we’ll share some of our favorite strategies for YouTube growth. Whether you’re just starting out or have been producing YouTube content for a while, you’ll find something here that can reorient your content creation approach, help you optimize your videos and grow your YouTube channel.
Exchange Wire
JULY 14, 2023
This week: Data privacy regulation reaches a head, China officially enters the AI race, as Google updates its AI protocols. Data privacy discussions dominate this week, as the EU and the US reach an agreement on the transfer of data between [.] The post The Stack: EU Data Privacy Updates; China Launches New AI Model appeared first on ExchangeWire.com.
More About Advertising
JULY 14, 2023
The FIFA Women’s World Cup is almost upon us and it’s proving a bonanza for agencies as advertisers fall over themselves to show how inclusive they are. One problem for them is that most immediately recognisable footballers are blokes, so what do you do? Especially when, as with Adidas, you’ve a whole team of aforementioned … The post MAA Ad of the Week: Adidas for Women’s World Cup first appeared on More About Advertising.
VideoWeek
JULY 14, 2023
In this week’s Week in Review: Disney considers selling off linear channels, Channel 4 releases its figures for 2022, and the EU and US announce their new data sharing deal. Top Stories Disney Considers Selling Off Linear TV Assets Disney CEO Bob Iger has suggested selling the company’s linear TV assets. Iger, whose contract has been extended through to 2026, said ABC, FX and Nat Geo “may not be core” to the business.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
246 
Let's personalize your content