Adweek
JANUARY 23, 2023
Advertising agency network Publicis Groupe has named GroupM's CEO for EMEA Demet ?kiler as its chief operating officer (COO) for EMEA. ?kiler, who was also the country chair for WPP in Turkey and a member of GroupM's global leadership team, will join the rival agency network and be charged with scaling and delivering new cross-culture.
Martech
JANUARY 23, 2023
Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 billion to a truly staggering 8.5 billion per day. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on.
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Adweek
JANUARY 23, 2023
Data clean room companies, which help publishers securely match their audience's first-party data with that of marketers, are aiming to capture more market share as the ad industry seeks more privacy-focused ways of targeting. Partly, this will come from offering more interoperability between players, as shown by the recent announcement from data clean room tech.
Martech
JANUARY 23, 2023
As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Knowing which approach to use — now, that’s the hard part!
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 23, 2023
Editor's note: This is the first in a three-part series on what brands should do before entering Web3. The short history of brand marketing in Web3 is not an auspicious one. While some projects have produced immense success, most have been total flops. Take the case of Warner Bros. and Nifty's, which partnered to launch.
Martech
JANUARY 23, 2023
Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Spherical is said to support interoperability and data portability across brand and media tech stacks, enabling activation of first-party data across the “madtech” space. The announcement came on the first day of the IAB’s Annual Leadership Meeting in Florida.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JANUARY 23, 2023
Budget shifts within digital marketing could have a bigger impact than the ongoing move away from offline channels, per Winterberry Group research.
Adweek
JANUARY 23, 2023
As the 100th Brussels Motor Show opened its doors from Jan. 14 to 22, auto executives convened beneath bright lights on the trade show floor to show off sleek new vehicles. Simultaneously, outdoor sites across Europe were covered in car advertising-but many of those marketing efforts were soon hijacked.
Marketing Dive
JANUARY 23, 2023
The new energy drink from the PepsiCo brand launches in February after being used exclusively by the NFL during the 2022 season.
Adweek
JANUARY 23, 2023
In 2022, winter came early to Ukraine. As temperatures plunged below 0 degrees celsius in November, the Russian military targeted Ukraine's energy infrastructure. Despite that, the creative communications industry has continued to work through the combat, finding ways to operate amid the peril remaining Ukrainians face. Everyone is playing their own part in keeping Ukraine.
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AdExchanger
JANUARY 23, 2023
Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier. And speaking of ads, Disney is prioritizing its programmatic tech stack to stay ahead of competition for streaming The post Disney Ups The Ante On Targeting And Measurement Ahead Of The 2023 Upfronts appeared first on AdExchanger.
Adweek
JANUARY 23, 2023
If 50 people travel in an electric bus, the emission will be 11 times less than if they travel by electric car. It would also be 36 times less than if they travel by a fossil fuel-burning car. Those are statistics that were released by Swedish transport operator V?sttrafik, which has also commissioned a spot.
Marketing Dive
JANUARY 23, 2023
The Mars Wrigley brand said actress Maya Rudolph will serve as its spokesperson and make her first appearance in its Super Bowl spot.
Adweek
JANUARY 23, 2023
Ty Ahmad-Taylor joined Snap Inc. in the newly created position of vice president of organic growth and product marketing. He had been vp of product marketing at Meta since 2017, leading an 800-person organizations across product/engineering and sales, which is similar to his new role at Snap. Ahmad-Taylor will oversee advertising and revenue product marketing.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
JANUARY 23, 2023
Nucleus by Affinity Global Inc. puts publishers in control with an automated affiliate SSP platform with consolidated reporting in a central dashboard, increasing both efficiency and revenue. Affinity Global Inc., a leading international advertising technology holding company, launches Nucleus, an affiliate automation platform for modern-day publishers.
Adweek
JANUARY 23, 2023
The sound of basketballs being dribbled will continue to reverberate throughout the metaverse, as the National Basketball Association detailed a multiyear extension of its partnership with Meta. Meta Quest is the official virtual reality headset of the NBA and Women's National Basketball Association, and Meta will have a presence at major events for both leagues.
Ad Monsters
JANUARY 23, 2023
In 2023, the continued increase in cord-cutters and the predicted recession will collide to further Connected TV (CTV)’s advertisement potential on advertising-based video-on-demand (AVOD) and free ad-supported streaming TV (FAST) channels. CTV is coming to the forefront as a performance channel, and marketers should seize this tremendous opportunity.
Adweek
JANUARY 23, 2023
The internet is a wonderful tool for information, but any researcher can tell you that it isn't always accurate. Checking facts is vital, but that goes double for women creators, scientists, athletes and more, whose accomplishments are often misattributed to male peers. DDB New Zealand has launched its "Correct The Internet" spot to set the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digital Turbine
JANUARY 23, 2023
It’s not a big surprise that the more you pay attention to something, the better you’ll remember it. But when it comes to mobile advertising, even a few seconds of attention can have a dramatic result on campaigns – for both recall and conversions. And while eyeball tracking studies are currently limited, we fully expect the focus on attention to grow.
Adweek
JANUARY 23, 2023
In this week's episode of To Dine For, host Kate Sullivan welcomes Jeanne Gang, one of the world's most celebrated architects, with buildings and installations all over the world. Gang gained international attention for her Aqua Tower in Chicago, which became the tallest building in the world designed by a female architect. Called "the world's.
AdPushup
JANUARY 23, 2023
What is ads.txt? It’s a file standard created by IAB to help buyers verify whether or not the ad inventory they are purchasing is authentic. Learn more. Are you tired of the ad fraud that’s eating away at your revenue? Want to ensure that your ad inventory is only sold by authorized sellers? Look no [.
Adweek
JANUARY 23, 2023
Twitter allows users to turn on password reset protection to add an extra layer of security to their account. Our guide will show you how to turn on password reset protection from within the Twitter mobile application. Note: These screenshots were captured in the Twitter mobile app on iOS. Step 1: Tap your profile picture.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JANUARY 23, 2023
Internet pioneer now boasts more than 100 tech and internet-enabling patents Brian Shuster, founder and CEO of Utherverse, one of the largest metaverse platforms in the world, has been granted seven new patents for technologies designed to enhance the metaverse experience. The new technologies will begin to be deployed in the metaverse’s next generation platform, due to launch by mid-2023.
Marketing Dive
JANUARY 23, 2023
Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings.
Martech Series
JANUARY 23, 2023
Integration of ChatGPT-3 and DALL.E Opens Endless Possibilities for Virtual Enterprise World ENGAGE XR Holdings Plc , a virtual reality (‘VR’) technology company and provider of virtual communications solutions in the metaverse, announced the launch of Athena, an augmented reality (AR) employee that integrates AI into a virtual reality (VR) environment for ENGAGE enterprise clients.
Marketing Dive
JANUARY 23, 2023
The 2023 Pickleball Slam, part of a partnership with Hard Rock, represents another opportunity for advertisers to engage fans of the increasingly popular sport.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JANUARY 23, 2023
MOSTLY AI, pioneers in structured synthetic data, is urging businesses and data professionals to mark Data Privacy Day on 28 January by taking ownership of data privacy. “Data privacy is everyone’s business,” says Dr. Tobias Hann, CEO at MOSTLY AI, adding, “and the scale at which personal data is being collected – up to 180 zettabytes by 2025 – means it’s impossible for individuals to keep up with where their personal data lands up and how it’s being used.
Digiday
JANUARY 23, 2023
The Trade Desk was once seen by agencies as the helpful, friendly alternative to the might and heft of Google when buying inventory programmatically. Seems those happy days have faded in recent months, as several media agencies complain the ad-tech firm has become less transparent, more expensive to use — and perhaps so big that they have begun to fear it.
Martech Series
JANUARY 23, 2023
Sphere, formerly known as holo|one, announces its latest software release with tools that will change the game in extended reality (XR). This news positions the company as the first to unleash the potential of immersive collaboration by combining the power of XR with state-of-the-art translation functionality. Globally, enterprises have been forced to adapt to the acceleration of remote work, while juggling an increasingly prevalent skills gap.
Digiday
JANUARY 23, 2023
Search ads on TikTok at present are a mostly an experimental marketing channel to reach Gen Z consumers flocking to the app. But media buyers and agency execs expect it may be a bigger and more mainstream focus later this year as TikTok is clearly making search a priority and marketers vie to figure out how to do search well via TikTok given Gen Z’s widespread use of the platform.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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