Adweek
DECEMBER 5, 2022
This year has been huge for global drinks maker Diageo, which has run several initiatives to support LGBTQ+ communities, seeing its leadership recognized and celebrated for doing so. That work has continued into the holiday season, this time with its Scotch whisky brand J&B Rare, which has released a Spanish holiday campaign that aims to.
Marketing Dive
DECEMBER 5, 2022
Shopping habits have changed across both the B2B and B2C landscape. Learn the three key themes to drive consideration, foster engagement and deliver business results in this new shopping landscape.
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Adweek
DECEMBER 5, 2022
When we look back on 2022, we'll likely recall a number of defining moments that underscored the ad industry, such as the meteoric rise (and unceremonious fall) of crypto, the push to get back to pre-pandemic normalcy and the ability to band together in the face of unspeakable tragedy, just to name a few. But.
Martech
DECEMBER 5, 2022
Email marketing isn’t easy. There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. A mistake on any one of these and it doesn’t matter how good the rest are. Worse yet, today’s mistake may have been yesterday’s right thing to do. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 5, 2022
A pessimist might argue both department store chain JCPenney and pop group Backstreet Boys' best days are behind them. That, in turn, may explain why the retailer enlisted the boy band--along with E! Entertainment host Naz Perez and makeup artist Piper Nelson--for its first-ever Live Holiday Spectacular. The event, which streamed on Facebook for about.
AdExchanger
DECEMBER 5, 2022
Sponsored post byAjay GuptaCEOStiristaSPONSORED BY:We’re going back to the basics in 2023. After a few years of big spending on brand campaigns and doing test drives of emerging channels, inflation. Continue reading » The post 4 Trends Driving Digital Marketing In 2023 appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
DECEMBER 5, 2022
With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers.
Adweek
DECEMBER 5, 2022
Discord launched its yearly Snowsgiving celebration in its messaging application on desktop and mobile devices. From Dec. 5 through 12, users will be able to participate in daily community events in Discord's Town Hall server, which has been updated with a wintery theme. This includes activities such as drawing contests and guest speaker events. Users.
Marketing Dive
DECEMBER 5, 2022
The ARound Stadium app, developed by Stagwell, includes a broadcast integration and at-home 3D activations.
Adweek
DECEMBER 5, 2022
Entertainment trade publisher Variety, part of Penske Media Corporation, has notched a year of record revenue and reach, partly thanks to capitalizing on heightened consumer interest in the rapidly transforming film and television industry. The publisher posted the highest-ever revenue of its 117-year history in 2022, according to its co-editors in chief Ramin Setoodeh and.
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AdExchanger
DECEMBER 5, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The State Of Digital Marketing (Is Not Great) The LUMA State of Digital Marketing report generally paints a rose-tinted. Continue reading » The post LUMA’s Digital Marketing Report Is Out; Live Shop Till You Drop, Pretty Please appeared first on AdExchanger.
Adweek
DECEMBER 5, 2022
In today's episode of Let's Talk About Brand, host Christine Gritmon is joined by Andy Crestodina co-founder and CMO of Orbit Media Studios. While social media is increasingly topping search results and playing home base for companies and creators, it alone cannot be a brand's sole internet strategy. As social media sites (and their users).
Marketing Dive
DECEMBER 5, 2022
Tight budgets are looming. Cut opportunity costs to do more high-value work in less time in 2023.
Adweek
DECEMBER 5, 2022
WhatsApp now allows users to send messages to themselves in the messaging application on mobile devices. For instance, users could send themselves a shopping list or leave themselves a reminder to complete a task. Our guide will show you how to send messages to yourself in the WhatsApp app. Note: These screenshots were captured in.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
DECEMBER 5, 2022
A growth rate of 5% is now expected for next year, 1.5 percentage points lower than previous prognostications and down from 7% in 2022.
Adweek
DECEMBER 5, 2022
The sports betting category is extremely crowded. With brands like DraftKings, FanDuel, Caesar's and BetMGM dominating the ad spend race, it takes a lot to make a name for yourself. Sports betting platform PointsBet Sportsbook took the route of shock and disaster with a clip that saw former NFL star quarterback Drew Brees struck by.
AdExchanger
DECEMBER 5, 2022
Remember when the meme-stock phenomenon caught fire last year? It was volatile, but it was also exciting, and the headlines were blaring about retail investors taking on Wall Street. Betterment, Continue reading » The post Betterment Tapped DOOH To Drive Awareness Amid Retail Investment Boom appeared first on AdExchanger.
Adweek
DECEMBER 5, 2022
The first question David Hayman asks new people he meets is if they know where their pension money is held. Most say they don't. If you're reading this in the U.K., you might be surprised to learn that yours is most likely invested in fossil fuels, tobacco or arms. In the U.S., just 14 public.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
DECEMBER 5, 2022
As the world braces for a possible recession, the global advertising industry has remained robust – according to two holdco-owned media agencies, that is. Global advertising revenue grew 6.5% in 2022. Continue reading » The post GroupM And Magna’s Global Ad Forecasts Predict A Durable Ad Market appeared first on AdExchanger.
Adweek
DECEMBER 5, 2022
Fox Sports has delivered its best Thanksgiving weekend ever, earning 165.3 million impressions across Fox and FS1 from 33 live events. The Dallas Cowboys on Thanksgiving, the U.S. Men's National Soccer Team versus England on Black Friday, No. 2 Michigan and No. 3 Ohio State squaring off on Saturday and the NFL window on Sunday.
Martech
DECEMBER 5, 2022
Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full customer journey, capture revenue opportunities and foster long-term loyalty.
Adweek
DECEMBER 5, 2022
Meta is bringing some of the age verification tools it has been using on Instagram to Facebook Dating. Three options were introduced for U.S. Instagrammers in June to verify that they were old enough to use the platform: uploading accepted forms of identification, such as a driver's license or other form of identification card; uploading.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
DECEMBER 5, 2022
This past November, the Trustworthy Accountability Group (TAG) released its annual fraud benchmark report for the US. If you’re a brand or publisher, the news is good: the amount of fraud in campaigns that ran through TAG Certified Channels is less than 1%. . Two things in the report stand out. . First, TAG notes the importance of industry-wide cooperation in tackling fraud.
Adweek
DECEMBER 5, 2022
For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsized U.S., Small U.S. and Multicultural to the existing program of U.S., Global, International and Breakthrough. For the Midsized.
Marketing Dive
DECEMBER 5, 2022
At issue is the beverage giant’s 360-day proviso, meaning whoever it chooses as a partner would go nearly a year without full compensation.
Adweek
DECEMBER 5, 2022
On this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI, Shannon Miller, is joined by Adweek digital editor and host of Young Influentials, Colin Daniels, and Rafael Canton, Adweek's breaking news reporter for brand marketing, to discuss how brands are trying to find the best recipe for.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
DECEMBER 5, 2022
Assertive Yield has increased year-over-year revenue by 3x and appoints Ryan Abrahams as Chief Revenue Officer, Musarrat Bano as Head of Customer Success and Katia Moura Rodrigues as Head of Marketing. Assertive Yield, the SaaS company that helps SSPs, publishers, and ad networks optimize advertising revenue through real-time attribution and yield optimization, has achieved remarkable organic growth in 2022.
Adweek
DECEMBER 5, 2022
Excluding U.S. political advertising, advertising revenue grew by 6.5% in 2022, according to WPP media investment arm GroupM's 2022 year-end "This Year Next Year" forecast. The U.S. market fared better than the global market this year, with 7.1% growth and $305 billion in revenue. The numbers don't indicate economic prosperity by any means.
Exchange Wire
DECEMBER 5, 2022
In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly talked-about mediums. With two of the largest streaming platforms, [.]. The post CTV: the Trends for 2023 appeared first on ExchangeWire.com.
Adweek
DECEMBER 5, 2022
In this week's episode of To Dine For, host Kate Sullivan is joined by Marc Forgione, a New York-based American restaurateur and former Iron Chef contestant. Forgione began his culinary career at the age of 16, joining his father Larry in the kitchen at An American Place, which opened in 1983.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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