Adweek
SEPTEMBER 11, 2023
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to, well, pay attention to it. It's a relatively new concept, with inconsistent methodologies. And while innovation has always propelled the $600 billion industry.
Martech
SEPTEMBER 11, 2023
Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes to customer experiences. “The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanil
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Adweek
SEPTEMBER 11, 2023
An impactful CMO is an advocate for their team and proves to be indispensable to the CEO. These 24 marketing heads, the inaugural class of the Adweek Marketing Vanguard Awards, are exceeding the standard of effective marketing leadership and paving the way for the next generation of marketing leaders. This story is part of The.
AdExchanger
SEPTEMBER 11, 2023
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. The post Google’s Dan Taylor Responds To Calls For More Transparency Amid The Adalytics Brouhaha appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 11, 2023
From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans. In recent years, platforms led by Twitch introduced a way for game players to grow their community and for brands to reach new and very lucrative customers by.
AdExchanger
SEPTEMBER 11, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) The post Disney And Charter Make Up; What Buyers Think About This Year’s Upfronts appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 11, 2023
I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew.
Adweek
SEPTEMBER 11, 2023
Sometimes it helps to force brands out of their comfort zone--and that's where Dakota Media comes in. Actor Josh Duhamel and media visionary Josh Algra, co-founders of the creative and production agency, joined Adweek CEO Will Lee at Brandweek to discuss their passion for helping companies create consumable content while staying true to their brand.
Seth Godin
SEPTEMBER 11, 2023
Steve Pressfield defines Resistance as the inertia, stories and excuses we manage to create to avoid powerful or creative work. Writer’s block, procrastination, overconfidence, or a belief in un-delivered talent are all symptoms of resistance. Knowing that it has a name helps us dance with it. We can’t make it go away (the more important and useful our contribution, the more likely it is to appear) but we can learn to use it as a compass.
Adweek
SEPTEMBER 11, 2023
Between AI, CGI ads and the creator economy, how do marketing leaders keep their brands relevant in an ever-changing industry? "It's really having a culture of experimentation," said Han Wen, chief digital and marketing officer of L'Or?al USA and a 2023 Marketing Vanguard Award honoree, "and also allowing our teams to be able to try.
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Martech
SEPTEMBER 11, 2023
The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. et al v. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. This is one of several antitrust cases against the company.
Adweek
SEPTEMBER 11, 2023
Earlier this month, Carvel--the ice cream chain that invented soft serve in 1934--announced plans to redesign its 350 stores. It wasn't exactly a surprising development. Like any retail establishment that's been around a long time (Carvel turns 90 next year), periodic store refreshes are standard procedure. When Carvel's prototype opens in Gainesville, Fla., early next.
Martech
SEPTEMBER 11, 2023
Antoine Grant has a lot of business expertise, but only recently became a business owner. Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. In May, he purchased and became CEO of online retailer Homethreads.
Adweek
SEPTEMBER 11, 2023
The typical chief marketing officer spends just 39 months, or about 3.3 years, in the role before hanging up their boots and exiting through the revolving door. According to leadership advisory firm Spencer Stuart's annual CMO Tenure Study, the number hit its lowest in a decade in 2023 across the top 100 brands in the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Playwire
SEPTEMBER 11, 2023
This might be a little unorthodox, but I’d like to take a moment to personally introduce myself. I’m Stacy. I’ve been with Playwire for a little over two years now as a full-time employee and for a year as a consultant before that.
Adweek
SEPTEMBER 11, 2023
Earlier this year, the U.S. Surgeon General issued an advisory on the public health crisis of isolation and loneliness. According to the report, lack of social connection can have the same results on physical health comparable to smoking daily. In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Adweek.
AdPulp
SEPTEMBER 11, 2023
If you’re a college football fan and a Colorado Buffaloes fan in particular, you already know and love Ralphie. He runs the field with five handlers in tow before each home game. Ralphie is a legend. Now, there’s a new buffalo* in town. His name is Hank and he works for a chicken wings conglomerate. […] The post Hank, the Buffalo with Wings, Would Like To Have A Word appeared first on Adpulp.
Playwire
SEPTEMBER 11, 2023
In the digital landscape, change is the only constant. This applies to every aspect of the online world, including the metric, "ad calls per pageview”.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
SEPTEMBER 11, 2023
The Justice Department’s case against Alphabet’s search business formally opens Sept. 12, scrutinizing a component of the internet that billions of people use on a daily basis in a trial that will impact global businesses and society. A cornerstone of the Google search empire is its advertising business meaning marketers and adjacent professionals need to pay attention to proceedings, the outcome of which will profoundly impact their future practice.
Rob Campbell
SEPTEMBER 11, 2023
Back in 2021 – on April 1 no less, even though it was not a joke – I wrote how I had spoken to a hostage negotiator. Among the many things he said to me, one that stood out most was this: “If you have clients that think words – and how you say them – don’t matter, bring them to me. After all, my job is marketing too”. Of course, the idea hostage negotiating is similar to marketing is absurd … but what I guess they were trying to say is that by understanding the needs, triggers
Digiday
SEPTEMBER 11, 2023
TikTok has continued to evolve from an experimental platform to a must buy for marketers over the last three years, as it’s not only become a haven for product recommendations but, more recently, a growing search platform. Since joining two years ago in September 2021, Neutrogena has taken an educational approach to its videos to “spread skincare information and awareness in an innovative and approachable way,” explained Natasha Haubrich, head of Neutrogena equity and strategy.
AdvertiseMint
SEPTEMBER 11, 2023
Do you know how to get ungated on Amazon? If you’ve been selling on Amazon, you might have encountered those frustrating restrictions that prevent you from selling certain brands or categories. This limits your product offerings and sales potential. This blog will guide you through the step-by-step process of getting ungated on Amazon. What Is Amazon Gating?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
SEPTEMBER 11, 2023
When the U.S. government faces off against Google in court later today, it will be the start of the first significant attempt to rein in a major tech giant in a generation. If the Department of Justice manages to pull this off, it could really shake things up for Google, possibly giving its rivals a chance to grab a bigger slice of the pie in what used to be Google’s stronghold: search advertising.
AdvertiseMint
SEPTEMBER 11, 2023
Are you wondering how Amazon SEO services can help your businesses? Amazon is the go-to place for shopping online, with millions of products available. But with so much competition, how can you make your products stand out? The answer lies in Amazon SEO services. This blog post will explain how Amazon search engines work and discuss the advantages of working with an Amazon SEO company.
Digiday
SEPTEMBER 11, 2023
Social search is becoming a hotter topic for marketers and agency execs who say that it has become more important to identify ways to stand out this year as younger generations are turning to platforms for search more and more. One signal of how the usual of social search is becoming more prominent for everyday use: Google data from summer 2022 showed that 40% Gen Z use of TikTok and Instagram when searching for lunch recommendations.
MNTN
SEPTEMBER 11, 2023
What’s scarier than Halloween? For advertisers, there’s nothing more ghastly (or ghostly?) than failing to hit those ROI and revenue goals. It really makes you wonder: Why isn’t my audience resonating with my content? Am I reaching them at the right place and time? The answer might lie in which audiences you’re targeting. That’s why we created this series — to help you sharpen those segmentation skills and catch the CTV opportunities lurking around every corner.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
SEPTEMBER 11, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Subscribe: Apple Podcasts | Stitcher | Spotify It’s an NFT collection. An idea from a sci-fi novel. The next evolution of the internet. A product invented by Mark Zuckerberg. A video game. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Digital Turbine
SEPTEMBER 11, 2023
Have you checked out the latest episode of Mobile Explorers ? Catch up on Digital Turbine’s podcast that delves into the dynamic relationship between brand and performance in mobile advertising. Hosted by Peggy Anne Salz, one of the most influential thought leaders in mobile marketing, this podcast features compelling conversations with today’s leading mobile players on the trends and challenges facing the industry today.
Digiday
SEPTEMBER 11, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify A few years ago, at least two-thirds of Georgia-Pacific’s ad dollars went to traditional TV. Now the channel accounts for less than 50% of the CPG giant’s spending. “That has been a pretty big shift out of linear TV into more digital channels over the last few years,” said Laura Knebusch, vp of marketing at the parent company of brands including Angel Soft, Brawny and Dixie, said on the latest Digiday Podcast.
AdPushup
SEPTEMBER 11, 2023
Expandable ads expands on users’ screens when users interact with them. These ads offer high CTR and brand awareness, but not without security issues. Advertising technology is continuously evolving, thus staying ahead of the curve is paramount. So, let us introduce to you expandable ads, which go beyond static banners, offering a canvas for images, [.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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