Adweek
MAY 16, 2023
[Sensitive content: This article mentions domestic violence. If you or someone you know is a victim of domestic abuse, please call the National Domestic Violence hotline at 1-800-799-SAFE.] During his 19 seasons in the National Hockey League, Trevor Linden racked up a long list of injuries, including cracked ribs and torn cartilage that famously didn't.
Martech
MAY 16, 2023
AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? Do they have the skills needed to adopt this technology and take full advantage of its capabilities? That was the focus of a panel at The MarTech Conference , here are some of the takeaways from that discussion. AI requires human supervision As AI evolves, capabilities will expand.
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Adweek
MAY 16, 2023
Crocs owners are known to wear their shoes one of two ways--seamlessly changing from "sport mode" to "relaxed mode" by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a.
Martech
MAY 16, 2023
Less than 10 minutes after the release of ChatGPT , I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it sure felt that way. Since then, I’ve received countless solicitations from companies offering all kinds of AI-generated solutions. Will the ability to send better emails/content written more quickly by AI change the lives of B2B marketers for the better?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 16, 2023
Adidas is using augmented reality to promote its fashion line based on Indigo Herz, one of the Bored Apes, by giving shoppers the chance to view and virtually try on select clothing items from the collection through a Snapchat lens. Adidas partnered with creative tech studio Beyond to create this activation. Snapchat users can activate.
Marketing Dive
MAY 16, 2023
Petitions filed with the U.S. Patent and Trademark Office are complemented by an online petition for consumers to sign.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 16, 2023
Less than 10 minutes after the release of ChatGPT , I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it sure felt that way. Since then, I’ve received countless solicitations from companies offering all kinds of AI-generated solutions. Will the ability to send better emails/content written more quickly by AI change the lives of B2B marketers for the better?
Adweek
MAY 16, 2023
In this episode of Brave Commerce, Eduardo Luz, chief brand and concept officer at Panera, discusses AI, generosity and a member-first approach with hosts Sarah and Rachel. With an exceptional 55 million loyalty members, Panera has identified "generosity" as the defining characteristic of its brand.
Martech
MAY 16, 2023
There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few. This theory is fundamentally flawed because agility is a mindset and a new culture with strategies that support how you achieve the new desired state.
Adweek
MAY 16, 2023
While the writers strike is dampening this year's splashy TV upfronts, media buyers have reason to celebrate. Buyers in the connected TV space tell Adweek they are finally getting more detailed information about what shows their clients' ads are running on. Advertiser dollars are following audiences who are watching more content on streaming television, but.
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AdExchanger
MAY 16, 2023
Data clean room startup Samooha wants to make it easier for marketers who don’t have a data science background to securely access and share data regardless of where it sits. The post Samooha Is Angling To Create An ‘Easy Button’ For Data Clean Rooms appeared first on AdExchanger.
Adweek
MAY 16, 2023
DoorDash has established itself as a leader in the food delivery industry. From bringing favorite restaurants to you to discovering local gems and even ordering beauty supplies, DoorDash has evolved to serve consumers' changing needs. Much of the company's success can be attributed to its marketing tactics, which focus on centering the customer, personalization and.
AdExchanger
MAY 16, 2023
WaPo partnered with ActionIQ to overhaul how it markets to subscribers throughout the various stages of their subscription life cycle. The post How A CDP Helped The Washington Post Get Smart About Subscription Prospecting appeared first on AdExchanger.
Adweek
MAY 16, 2023
In last year's upfront event, Disney delivered on its promise of featuring more talent onstage than ever, with the likes of Samuel L. Jackson, Dwayne Johnson, Selena Gomez and more making marketers marvel. And despite a writers strike keeping many celebs far from upfront stages this year, the company still managed to showcase several big.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MAY 16, 2023
Among streaming ad providers, there is a temptation to make streaming ad ROI look better than it really is (and definitely better than linear). The post Is Your Streaming Ad Performance Being Manipulated? appeared first on AdExchanger.
Adweek
MAY 16, 2023
It's been a busy time for TelevisaUnivision, completing its first full year as a combined company and rolling out a plethora of content and products, including fast-growing streamer Vix. For the company, 2022 was about transformation, and 2023 is focused on differentiation, ad sales chief Donna Speciale told Adweek ahead of TelevisaUnivision's Tuesday morning upfront.
AdExchanger
MAY 16, 2023
Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a "specific, one-to-one experience" for each customer. The post Car-Sharing Company Turo Lets Data-Driven Personalization Take The Wheel appeared first on AdExchanger.
Adweek
MAY 16, 2023
GroupM's Mindshare has recruited IPG leader Nancy Hall to be its new North America CEO, effective mid-June. In the role, Hall will oversee the agency's strategy and operations, representing more than 1,700 employees across the U.S. and Canada markets. She'll report to Mindshare global CEO Adam Gerhart and GroupM North America CEO Kirk McDonald. "I'm.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MAY 16, 2023
Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of NewsGuard, which estimates that advertisers are funneling as much as The post It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety appeared first on AdExchanger.
Adweek
MAY 16, 2023
With just three days to go until the WNBA's 27th season tips off, the league completely overhauled its app and website, thanks to a collaboration with Deloitte. The W's digital properties have long been a source of contention for the fanbase, and the league did not have a dedicated digital and content team until 18.
Martech
MAY 16, 2023
Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you have been reaching. Have you been consolidating your existing stack? Have you been gambling on promising new tools? Are you perhaps reducing your tech holdings?
Adweek
MAY 16, 2023
As the rest of the business world wrings its hands about AI taking jobs, the performance marketing industry has a sharp eye on the potentially deleterious effects of retail media networks (RMNs) on social media platforms' ad revenue. When retail media (which McKinsey predicts could amount to $100 billion in ad spend by 2026) first.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
MAY 16, 2023
IAB Tech Lab, an industry trade group which creates technical standards and specifications, has today released an updated version of its Transparency and Consent Framework, TCF 2.2. The reworked framework, used by businesses across the industry to guide the collection and sharing of consent signals for use of personal data in advertising, notably removes legitimate interest as a basis for consent.
Adweek
MAY 16, 2023
British cider brand Frosty Jack's probably wouldn't be described as a 'premium' product, however, its owner Aston Manor Cider aims to take it ever so slightly more upmarket by associating itself with a celebrity, even if that celebrity is Z-list. The 26-year-old take-home apple cider brand has released its first television advertising campaign led by.
AdExchanger
MAY 16, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hot For Hulu Comcast is preparing to sell its 33% stake of Hulu to Disney. Disney CEO Bob The post Comcast Preps To Sell Its Hulu Stake To Disney; On The Frontlines Of TV’s Measurement Battle appeared first on AdExchanger.
Adweek
MAY 16, 2023
Is plant-based meat a vegetable, and where do seedless watermelons come from? These are just a few of the questions asked during Burger King's third entry into its award-winning "Confusing Times" campaign. Once again created by David Madrid, the release of a new ad into the campaign, which promotes the fast-food chain's plant-based menu, has.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
MAY 16, 2023
CairoRCS Media announced its cookieless capabilities in partnership with audience platform, Permutive, which enables the activation of audiences without using third-party cookies and without ever exposing consumers’ personal information. Cookie-blocking browsers, regulators, and tech are giving users the tools, awareness, and [.] The post CairoRCSMedia Achieves Cookieless Targeting with Permutive appeared first on ExchangeWire.com.
Basis
MAY 16, 2023
Strap on your horn-rimmed glasses : We’re looking back at two important firsts that occurred in 1994. In digital marketing, the first banner ad appeared online , featuring little more than a tease to click—which an astonishing 44% of viewers did. And in popular music, Weezer’s self-titled first album (commonly known as the Blue Album), was released to critical and audience acclaim, launching a nearly 30-year career with more than 35 million albums sold worldwide.
Ad Monsters
MAY 16, 2023
If you’ve ever had the opportunity to bump shoulders with Don Valdez, then you already know that he is a chill guy who knows his stuff when it comes to ad tech. However, long before his ad tech career Valdez credits his experience as a Marine as the first place he learned what being a true leader was. Leading younger marines awarded him the opportunity to not only be patient but to put “the whole” before himself.
AdvertiseMint
MAY 16, 2023
In recent years, organic social media exposure has experienced a noticeable decline, presenting challenges for businesses aiming to reach their target audience effectively. Platforms such as TikTok, Facebook, and Google have become saturated with content, making it increasingly difficult for businesses to gain visibility organically. Consequently, companies are turning to paid advertising to amplify their reach and achieve their growth objectives.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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