Adweek
FEBRUARY 20, 2023
Financial services firm Ally is partnering with Disney for a sponsorship package that puts gender equity front and center. The agreement, announced Monday morning, features a 90% media investment, solely in women's sports, that will include coverage of game highlights, branded content and features across ESPN, along with regular, in-episode SportsCenter segments.
Martech
FEBRUARY 20, 2023
Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. It’s taken longer for that promise to become real, but we’re now at the inflection point. The rise of streaming services and the proliferation of smart TVs are leading more people to cut the cord and turn to CTV. This switch leads to many advantages, including the ability to target specific demographics.
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Adweek
FEBRUARY 20, 2023
The International ANDY Awards is the first awards show of the season, and as such, it often predicts what campaigns may come out on top in the rest of the awards shows. To prove that point, the Advertising Club of New York strapped a select group of top creatives to a lie detector test to.
AdExchanger
FEBRUARY 20, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bing Chat Is … Weird Microsoft’s AI-enabled Bing search is making waves for all the wrong reasons. In The post Is Bing Chat Ready For Ads? (NO); Agencies See Green appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPushup
FEBRUARY 20, 2023
Today, we’re here to talk about the Consent Management Platforms and why you should pay attention to them. As we enter an era of increased data regulation and consumer awareness, businesses must take data privacy seriously. GDPR and CCPA laws require organizations to obtain explicit user consent for data collection and processing. That is where [.
Exchange Wire
FEBRUARY 20, 2023
In today's ExchangeWire news digest: Twitter to limit SMS two-factor authentication to paying subscribers; Meta introduces 'Meta Verified' to enhance security measures across Facebook and Instagram; and Shein targets revenue of USD$60bn (~£49.8bn) by 2025. Twitter to charge for SMS two-factor [.] The post Twitter Limits SMS Authentication to Blue Subscribers; Meta Introduces Verified Service to Bolster Security appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
FEBRUARY 20, 2023
The main purpose of any website is to boost engagement and get traffic to the website. One of the things to master while running a website is search engine optimization (SEO). The placement of your website on Google and other search engines is dynamic. This means that you must keep up with SEO developments if you want to beat the competition. What is website optimization?
Rob Campbell
FEBRUARY 20, 2023
So I saw this job ad doing the rounds … Now I appreciate, £66,500 is a lot of money. Especially at a time when the world is facing economic pressures. But this is for the Head of Digital Currency. At the Central Bank of England. On behalf of the Government’s Treasury Department. Maybe I’m mad, but shouldn’t this position require someone of such economic and political standing … understanding and experience … that they can command a much, much higher salary tha
Martech Series
FEBRUARY 20, 2023
The right message at the right moment can deeply engage consumers, improving their relationship with your brand and leading to greater loyalty and customer lifetime value (CLV). But how can you leverage your cross-channel marketing to win and keep consumers’ attention when they face an avalanche of brand messages? Consumers ultimately want to be known by the brands they shop with, and you can satisfy their needs with the right technology.
Digiday
FEBRUARY 20, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify At the beginning of February, advertising agency Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S., including the Sacramento Observer, The Philadelphia Tribune and the Dallas Examiner.
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Martech Series
FEBRUARY 20, 2023
Quell, the UK-based fitness gaming developer and publisher pioneering the future of fitness gaming technology, today announces the completion of a $10m Series A funding round led by Tencent with follow-on investment from Khosla Ventures, Heartcore Capital, Social Impact Capital and entrepreneur Naval Ravikant. This latest round brings Quell’s total financing to $15.6m.
Digiday
FEBRUARY 20, 2023
When Tom Matthiesen’s employer, Inven Global, laid off most of its staff in July 2022, the longtime esports writer wasn’t sure that his style of in-depth esports journalism would have a place at any of the remaining endemic publications in the space. “I could see that their coverage was diluted with a bunch of other stuff,” he said. So Matthiesen decided to strike out on his own, launching his independent esports journalism site, Em Dash Esports , in September 2022.
Martech Series
FEBRUARY 20, 2023
Click fraud bots are attempting to avoid detection by changing their IP addresses every time they click on adverts, but are still easily detected by Polygraph. Click fraud detection and prevention service Polygraph is advising advertisers to be aware of click fraud bots using unique IP addresses every time they click on online advertisements. “It’s pointless trying to prevent click fraud by blocking IP addresses,“ said Trey Vanes, Polygraph’s head of marketing.
Digiday
FEBRUARY 20, 2023
Marketers are exploring ways to bolster first-party data offerings by giving consumers something in return for their personal information. This move comes as the march toward the third-party cookie’s crumble continues — despite Google’s procrastination — and ongoing privacy shifts make it more difficult to serve people personalized ads. Last week, during the ANA Media conference, Procter & Gamble Chief Brand Officer Marc Pritchard detailed how the Pampers brand’s in-house a
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
FEBRUARY 20, 2023
Gateway.fm , the first truly decentralized blockchain infrastructure node provider, has raised $4.6 million USD in a combined seed funding round led by Lemniscap, with participation from CMT Digital Ventures, the LAO DAO, Folius Ventures, TRGC, Metaweb Ventures, Very Early Ventures, Factor Ventures, Fantom Foundation and Unstoppable Domains Ventures, among others.
Digiday
FEBRUARY 20, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. There have been signs that agencies see potential in marketing on Amazon. And while they are increasing their marketing spend on Amazon on behalf of their clients, they’re doing so only slightly. Amazon and other retail sites still have a long way to go as a marketing channel.
Martech Series
FEBRUARY 20, 2023
New brand identity reflects Interface’s vertically integrated business security solutions that unlock business insights leveraging a purpose-built network backbone Interface Systems, a leading managed service provider of business security, actionable insights, and purpose-built networks for multi-location businesses today unveiled a new brand identity reflecting the company’s evolution.
More About Advertising
FEBRUARY 20, 2023
New Commercial Arts has won CityFibre, a new kind of broadband wholesale supplier backed by some big players including Goldman Sachs. It claims to be the UK’s largest independent full fibre infrastructure platform, aimed at homes and businesses, schools, hospitals and GP surgeries. Broadband is not one of the UK’s shining lights with major provider.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
FEBRUARY 20, 2023
Global partnership combines the power of OpenAI’s industry-leading AI technology advancements with Bain’s world-renowned capabilities in strategy and digital application delivery; The Coca-Cola Company announced as the first company to engage with the alliance Bain & Company announced a global services alliance with OpenAI, the research and deployment company behind the AI systems ChatGPT, DALL·E and Codex, which are changing the way people communicate and create.
More About Advertising
FEBRUARY 20, 2023
A third of people don’t use the bowel cancer screening tests the NHS sends out – for predictable if potentially costly reasons – so NHS England is trying to give the programme a lift with ‘Ribbon Dancer’ (toilet rolls) from current agency of choice M&C Saatchi. To a famous tune from Sammy Davis Jr., easy. The post Can M&C Saatchi make bowel cancer screening fun?
Martech Series
FEBRUARY 20, 2023
Salsa, a web3-native messaging platform that helps users discover and connect with relevant people and brands, released its mobile app into public beta, following a $2 million pre-seed raise. The new Salsa mobile application helps web3 users form meaningful connections by using social proof from on-chain data to add context to wallet-native messaging.
Automatad Inc.
FEBRUARY 20, 2023
Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. The ad server streamlines the process of delivering ads to a website or mobile app and provides valuable insights into campaign performance and audience behavior.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Frequence
FEBRUARY 20, 2023
Delivering beautiful, impactful creative work is both an art and a science. We sat down with Frequence's Technical Art Director Ny Nguyen to discuss his unique role, how our Creative team has evolved over the years, and how Frequence developed the systems used to produce high-performing ads for our partners. What drew you to Frequence?
Monetize More
FEBRUARY 20, 2023
As a publisher, you’re always on the lookout for new ways to engage your audience and drive revenue. One promising trend in digital advertising is the use of parallax ads, which offer a more interactive and visually appealing experience for users. In this blog post, we’ll explore what parallax ads are, why they’re effective, and how you can start using them on your site.
Single Grain
FEBRUARY 20, 2023
Since launching in 2014, ClickFunnels has divided opinions like few other marketing platforms. On the one hand, advocates praise the all-in-one marketing platform as the perfect solution for creating fully optimized, automated sales and marketing funnels capable of generating maximum revenue with minimal effort. On the other hand, its detractors criticize the expensive cost.
Martech Series
FEBRUARY 20, 2023
From Demandbase’s recently announced new funding round, to the latest in ChatGPT, catch more on the latest global martech highlights and marketing best practices by renowned B2B leaders in this weekly highlight: MarTech Quote-of-the-Week! As privacy regulations evolve, it’s crucial for marketers to be aware of their surroundings and map their strategies to the changes they see in the marketplace.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Badger
FEBRUARY 20, 2023
SUBSCRIBE In this special episode, Michael gives his listeners an inside look at the Amazon advertising industry and provides helpful. Read More How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance [The PPC Den Podcast] The post How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance [The PPC Den Podcast] appeared first on Ad Badger.
Martech Series
FEBRUARY 20, 2023
Acting as a guide to organisations and IT decision makers, Insight’s Trends Report outlines five themes to watch for 2023 Insight Enterprises , a Fortune 500 solutions integrator helping organisations accelerate their digital journey, released its Trends Report, outlining five technology trends Insight experts predict will impact business strategy in 2023.
VideoWeek
FEBRUARY 20, 2023
There’s been a lot of discussion over the past few years about the decline of televised awards shows, as the likes of the Oscars, the Emmys, and the Grammys (bar this year’s) have seen falling viewership. But it’s not necessarily the case that these awards shows aren’t of interest to audiences anymore. But it may well be that a full live stream of these shows isn’t what they’re looking for.
Exchange Wire
FEBRUARY 20, 2023
As part of its commitment to cities through continued investment into its digital inventory nationwide, JCDecaux UK has upgraded The M4 Torch and The Marylebone Tower with brand-new state-of-the-art LED screens. Both screens are available to buy through direct and [.] The post JCDecaux UK Upgrades Two Iconic West London Towers to Provide Brands with Enhanced Sustainable DOOH Opportunities appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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