Adweek
JANUARY 8, 2024
WNBA legend Sue Bird is teaming up with Giant Spoon's Laura Correnti to change the way brands interact in the women's sports world. Correnti launched Deep Blue Sports + Entertainment in December with the mission of forming the leading agency of record in women's sports, and the firm has now added Bird as chief strategy.
Martech
JANUARY 8, 2024
Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own mo
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Adweek
JANUARY 8, 2024
Prime Video's ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can't refuse. The company is offering lower ad prices than competitors at launch on Jan. 29, and projecting massive reach thanks to a plan that automatically enrolls consumers, according to several media buyers familiar with.
AdExchanger
JANUARY 8, 2024
Startups are coming out of the woodwork to capitalize on the AI craze among marketers. But not every AI player is new to the scene. Inuvo, a software company that uses a web crawler combined with machine learning to analyze online interactions and predict consumer intent, has been around the block – and it’s got […] The post Inuvo’s AI-Driven Twist On Segmentation Zeroes In On The ‘Why,’ Not The ‘Who’ appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 8, 2024
Rumors had been swirling for months, but it wasn't until Monday that Tiger Woods officially announced on social media that his 27-year deal with Nike has ended. "Phil Knight's passion and vision brought this Nike and Nike Golf together and I want to personally thank him, along with the Nike employees and incredible athletes I.
Seth Godin
JANUARY 8, 2024
“Do as I say.” That’s industrial management in four words. If you don’t follow the instructions to the letter, you’re insubordinate. Not subordinate. Complete subordination might have been the goal in an industrial setting. But now, it’s dangerous, expensive and inefficent. Because people close to the work know exactly what needs to be done.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 8, 2024
After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics. The plaintiffs, which also included a group of minority Alphonso shareholders, had sued LG in April 2023 for wrongful termination and board misconduct. On Friday, Delaware’s Chancery Court ruled in Alphonso’s favor, […] The post Alphonso Shareholders Win Their Suit Against LG Electronics Over Corporate Board Drama appeared first on AdExchanger.
Adweek
JANUARY 8, 2024
Snacking giant Mondelez International, home to names like Cadbury and Oreos, found success using Albertsons Media Collective and Pinterest's data clean room solution, a collaboration announced at CES last year. From July 5 through Aug. 15, Mondelez's cracker brand, Triscuit, ran a targeted charcuterie campaign on Pinterest with Albertsons Media Collective, the retail network of.
Martech
JANUARY 8, 2024
Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024.
Adweek
JANUARY 8, 2024
Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years. The Mondelez International brand's anniversary campaign, "Yours for 200 Years," leans heavily into nostalgia and remixes a popular ad from 2018, "Mum's Birthday." That spot was part of an overhaul.
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Ad Monsters
JANUARY 8, 2024
The sector saw its reputation tarnished in 2023; what’s in store for 2024? “ 2024 is shaping up to be a crazy year for the advertising industry. Who knows what will come out of cookie deprecation and greater focus on generative AI.” — Terry Guyton-Bradley, Senior Director, Advertising Technology, Fortune. 2023 was a trying year for the programmatic supply chain, at least from a PR point of view.
Adweek
JANUARY 8, 2024
Amanda Richman, who led GroupM agency Mindshare in North America, suddenly left the organization last March and is now joining digital marketing agency Wpromote's board of directors. The independent shop is known for its specialization in performance marketing, and for its significant growth trajectory. It made Adweek's list of Fastest-Growing Agencies in 2021, 2022 and.
Exchange Wire
JANUARY 8, 2024
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced recent expansion and success of Connect, its fully-integrated audience solution that leverages addressable signals from across the open internet to help data owners drive monetisation and [.] The post PubMatic Leads the Way in Adopting Addressability Alternatives, Delivering Monetisation Benefits for Publishers appeared first on ExchangeWire.com.
Adweek
JANUARY 8, 2024
The revamped Golden Globes was looking to have an award-worthy start on CBS on Sunday, and--against the odds--it might've achieved that. The early numbers are in, and Sunday's 81st Golden Globes averaged 9.4 million viewers on CBS, which is up 50% from last year's show for NBC. That marks the largest audience since 2020, according.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
JANUARY 8, 2024
The outcome of the recent Pop-Tarts and Cheez-It college football bowls – where Pop-Tarts introduced its new mascot as the first “edible” mascot and Cheez-It responded in kind with its mascot noting that it was “non-edible,” generating significant social buzz for both brands – made it clear that mascots can still contribute breakthrough moments for brands.
Adweek
JANUARY 8, 2024
What did Frito-Lay see as the common thread linking Rob Gronkowski, Marshawn Lynch and Troy Polamalu? Football? Sure. Super Bowl champions? Definitely: Polamalu with the Pittsburgh Steelers in 2006 and 2009, Lynch with the Seattle Seahawks in 2014 and Gronkowski with the New England Patriots in 2015, 2017 and 2019 and the Tampa Bay Buccaneers.
Digiday
JANUARY 8, 2024
In 2023, Reddit laid significant groundwork for its ads business. This included focusing on commerce and performance enhancements and setting the stage for a major push into the advertising market, possibly even including its long awaited IPO. With a (potentially) big year ahead, Digiday caught up with Reddit’s COO Jen Wong and evp of business marketing and growth Jim Squires to get the lowdown on how the platform woos marketers, its stance on privacy and its focus on covering the full funnel in
Adweek
JANUARY 8, 2024
National Cinemedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off its 2024 competition as the U.S. Representative of the Cannes Lions International Festival of Creativity. Registration begins today and is open through Feb. 2 for advertising, marketing and communications industry professionals who were born on.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JANUARY 8, 2024
Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. However, some may not provide any metrics at all. Consequently, there is a lot of talk about the need to standardize retail media measurement. Organizations like the IAB and ISBA are playing a […] The post 9 Measurement Questions Every Marketer Should Ask Retail Media Partners appeared first on AdExchanger.
Adweek
JANUARY 8, 2024
If the pressure-tested marketer is honest--no matter how great the diversified, integrated plan looks--the nearly relentless focus on digital media, and the accountability and measurement that come with it, is exhausting. Digital fatigue is real. And these days, due to the seemingly endless quest for greater intel and activation at scale, so is AI fatigue.
More About Advertising
JANUARY 8, 2024
WPPis hosting what it calls an in-person Capital Markets Day in London for institutional investors and analysts on January 30 when, presumably, its full year 2023 results will be available. Nobody should be expecting fourth quarter fireworks as its results have been poor so far for 2023 – blamed chiefly on tech clients cutting back … The post WPP’s share travails are a pressing problem for CEO Read first appeared on More About Advertising.
Adweek
JANUARY 8, 2024
NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience, which the company touts as its next step in cross-platform, audience-based advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JANUARY 8, 2024
Publishers are facing more uphill battles this year, given Google’s third-party cookie deprecation plans and the rise of generative AI-powered search. To prepare, they will need to drum up more demand from advertisers and show their worth. Future – the UK-based publisher of Tom’s Guide, Marie Claire and Guitar World – is expanding its in-house […] The post Future Predicts In-House Measurement Will Spur More US Ad Spend appeared first on AdExchanger.
Adweek
JANUARY 8, 2024
Director Christopher Nolan designed Oppenheimer with IMAX in mind. He captured the film with IMAX cameras, and only in IMAX theaters will these sequences expand vertically to fill the entire screen. The immersive cinematic experience provided audiences with even greater scope and breathtaking image quality. So how does a marketing team even begin to promote.
Digiday
JANUARY 8, 2024
In light of the short-form video boom ushered by TikTok, Nationwide is investing in its online video strategy, testing TikTok competitor YouTube Shorts and hiring influencers to help keep up a steady stream of content. “That’s been our big shift [last] year,” said Kristi Daraban, assistant vice president of social media at the insurer. “[We’re] really honing in on how we can make more video content and have a lot more interactive experiences.” Last year, Nationwide launched its
Exchange Wire
JANUARY 8, 2024
On today’s ExchangeWire digest: ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations… As we move into 2024, Eurostar is among the first companies to be censured by the Advertising Standards Authority for an [.] The post ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
JANUARY 8, 2024
Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP across podcasts, streaming audio and broadcast radio. Publishers in the Triton marketplace can opt into running the ads by ticking a box, said John Rosso, […] The post Triton Digital, Amazon Publisher Services Team Up On Interactive Audio Ads appeared first on AdExchanger.
Digiday
JANUARY 8, 2024
No sorprenderá a nadie que asista al CES 2024 (Consumer Electronics Show) que la IA acapare la atención esta semana. Pero la cuestión más importante será dónde apuestan las empresas incluso después de salir de Las Vegas. Aunque el CES 2024 contará con docenas de sesiones relacionadas con la IA, también hay multitud de charlas sobre IA específicamente relacionadas con el marketing, las redes sociales y el entretenimiento.
Martech
JANUARY 8, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Digiday
JANUARY 8, 2024
In a persistently uncertain ad market, publisher sales leads are hoping that CES will provide them the opportunity to learn directly from marketers and agency execs about what will convince them to spend their ad budgets in the new year. While some sales teams are doing this by having as many one-to-one meetings with existing and prospective advertisers as possible over the four days, others have planned larger dinners and floor tours for a curated group of C-suite level brand and agency execs.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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