Adweek
OCTOBER 23, 2023
The espresso martini is one of the most popular drinks in the world. But with people cutting back on nights out amid the cost of living crisis, Kahl?a has called on a special guest to reassure drinkers they can still enjoy coffee-based cocktails at home. The brand tapped Salma Hayek Pinault to star in its.
Martech
OCTOBER 23, 2023
Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. One that’s giving them more leverage in the workforce. More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro.
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AdExchanger
OCTOBER 23, 2023
In a post on LinkedIn announcing his departure last week after eight years at IPG-owned UM Worldwide, Joshua Lowcock quoted lyrics by the singer Poppy from a song called “Bloodmoney” to help explain what motivated his decision to leave. “What do you believe when everyone is watching? … When nobody’s watching, what do you believe?” […] The post Why Joshua Lowcock Hopes His Exit From UM Will Spark Actual Change appeared first on AdExchanger.
Martech
OCTOBER 23, 2023
This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
IAB Tech Lab
OCTOBER 23, 2023
In the discourse of ad measurement, plenty has been written about IVT (invalid traffic). As a starting point, IVT is defined generally as traffic or associated media activity (e.g.
Martech
OCTOBER 23, 2023
Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 23, 2023
Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.
PubMatic
OCTOBER 23, 2023
At PubMatic, hackathons are not just events; they are a celebration of creativity, collaboration, and innovation. In the past, hackathons have led to the creation of many of our successful products like our header bidding wrapper, OpenWrap, and our identity solution, Identity Hub. We had record-breaking participation this year, from more than 320 employees across seven PubMatic locations.
AdExchanger
OCTOBER 23, 2023
NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model. It culminated this year with a new clean room data product, Insights Stream, which takes the company’s in-store shopping receipts data to where advertisers are using data nowadays. Which is to say, the cloud. Jeff Doherty, chief operating […] The post How NCSolutions Went From Pulling Info From Store Receipts To Cloud Shopper Data Seller appeared first on AdExchanger.
Playwire
OCTOBER 23, 2023
Key Points Rapid Updates: Google's recent fast-paced updates, including the October 2023 Core, are keeping SEO pros on their toes. Why Now?: Industry theories for the frequency of Google updates as of late range from legal issues to holiday season preparation. Damage Control: Were you hit by the Spam Update? A Google Search Console audit can show you what to fix.
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Seth Godin
OCTOBER 23, 2023
Water flows downhill, and tech solves the easy problems first. After the launch of Amazon and Google, when smartphones reached critical mass, an easy problem to solve involved bridging information with stuff. So you could use your phone to summon a car, a case of beer, a dog sitter or just about anything that someone with resources might want to get, with convenience.
Exchange Wire
OCTOBER 23, 2023
In today’s ExchangeWire news digest: Japan will look into potential antimonopoly breaches by Google; naround 1 in 5 APAC consumers use social media for purchases; and Zhipu AI amasses ¥2.5bn (~£280.8m this year). Google to be investigated in Japan The Japan Fair [.] The post Japan to Investigate Google for Antimonopoly Breaches; 40% of APAC Shoppers use Social Media for Inspiration appeared first on ExchangeWire.com.
Ad Ops Hero
OCTOBER 23, 2023
Generative AI refers to deep-learning models that can take raw data — say, all of Wikipedia or the collected works of Rembrandt — and “learn” to generate statistically probable outputs when prompted. At a high level, generative models encode a simplified representation of their training data and draw from it to create a new work that’s similar, but not identical, to the original data.
Digiday
OCTOBER 23, 2023
Within recent years, there has been a string of emerging social media platforms that have created short bursts of hype among marketers before ultimately losing steam. It’s a story that has unfolded among the likes of Clubhouse and BeReal to Lemon8 and Discord. And while these apps have further fragmented the social media landscape, the people behind brands’ social media accounts have had to retool their playbooks.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smart Insights
OCTOBER 23, 2023
Your website reflects your organization No one wants their website to look tired and out of date. Being aware of the latest website design trends means you can ensure your website keeps impressing visitors. It’s not about chasing the latest … The post Web design trends 2024 appeared first on Smart Insights.
More About Advertising
OCTOBER 23, 2023
A senior manager and two former employees of WPP”s GroupM media buying operation have been detained by investigators in Shanghai, one of a number of crackdowns on Western companies as the Chinese government conducts a purge on alleged corruption. The detained trio “took advantage of their positions to accept huge bribes” between 2019 and February … The post WPP GroupM staff detained on China bribery charges first appeared on More About Advertising.
Digiday
OCTOBER 23, 2023
Another Advertising Week New York has come and gone. And while the event last week, in its nineteenth iteration, was hybrid in-person and online, it covered topics that have dominated marketers’ minds this year. Here are the top takeaways you might’ve missed if you weren’t able to attend. The industry’s obsession with generative AI continues Continue reading this article on digiday.com.
Martech
OCTOBER 23, 2023
Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
OCTOBER 23, 2023
In an interview with ExchangeWire, Emilia Kirk, UK commercial director at Seedtag, delves into the intricate world of contextual advertising within the post-cookie era. Kirk explores the nuances of precision targeting and ethical data practices, offering a unique glimpse into [.] The post Seedtag’s Emilia Kirk on Revolutionising Contextual Advertising in the Post-Cookie Era appeared first on ExchangeWire.com.
Digiday
OCTOBER 23, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Sports media was built on live coverage of games, but younger generations are increasingly less interested in watching sporting events as they happen. That doesn’t mean that the live video format isn’t still appealing to this demographic, though. At least that’s what Bleacher Report’s general manager, Bennett Spector, is finding.
More About Advertising
OCTOBER 23, 2023
Cryptocurrencies help the world move forward to a better place, thinks Kraken and its new ad agency Mother. They’re more “inclusive” and all those desirable things. This may be news to those aware of the current trial of Sam Bankman-Fried of FTX whose version of inclusivity was contentious to say the least. But can’t blame … The post Mother turns advocate for crypto Kraken first appeared on More About Advertising.
Digiday
OCTOBER 23, 2023
At this week’s Esports Business and Gaming Summit, executives at some of the industry’s leading companies remain confident about the future of competitive gaming — perhaps surprisingly so. Today, October 24, marks the third and final day of the annual Las Vegas conference. This year’s event comes at a particularly fraught time for the esports industry.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Smarty Ads
OCTOBER 23, 2023
Contextual targeting definition in the realm of digital contextual advertising is a strategy that revolves around presenting advertisements to users based on the context or content of the webpage they are actively browsing. Contextual marketing differs from today's traditional approaches, which are built entirely around collecting user data.
Digiday
OCTOBER 23, 2023
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. La marca de moda Kurt Geiger, con sede en el Reino Unido, abrirá esta semana sus primeras tiendas en México como parte de sus planes más amplios de expansión en Latinoamérica. La marca abrirá dos locales Kurt Geiger London el viernes en Ciudad de México: uno en el distrito empresarial de Santa Fe y otro en el centro comercial Perisur.
Playwire
OCTOBER 23, 2023
Key Points From Creator to Entrepreneur : Bloggers aren't just creators, they're digital entrepreneurs with vast revenue-earning potential. Foundation First : Build a dedicated audience before diving into any monetization strategy. A heavy focus on monetization too early can sometimes hinder growth. Strategic Ad Balance : When it comes to monetizing with ads, take the time to find the right balance between ad quantity and user experience to maximize revenue without losing readers.
Digiday
OCTOBER 23, 2023
This article was first published by Digiday sibling WorkLife This article is part of WorkLife’s special edition, which examines how the jobs and careers of Generation Z professionals will be reshaped and evolve in the AI-informed era. More from the series → Gen Zers aren’t just passively watching the rise of generative artificial intelligence, they’re taking an active role in shaping it.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Playwire
OCTOBER 23, 2023
Key Points Platform Choice Matters : Different platforms offer varying capabilities for monetization. Customization is Key : More control and customization often equate to more advanced monetization opportunities. Consider Costs : While free platforms may work well to support your content, they often lack essential features for monetization, which will be key down the road.
Digiday
OCTOBER 23, 2023
For many advertisers and agencies, the most challenging part of a marketing campaign can be simply getting started. Working from a creative brief tends to be an extremely manual process, with teams working in silos, causing miscommunication, unnecessary work, conflicting strategies and more. In response, teams are leveraging AI-fueled dynamic creative optimization technology earlier in their workflow.
Playwire
OCTOBER 23, 2023
Key Points Monetizing with Ads: Advertisements offer a reliable way to turn content into revenue. Versatility: Different ad strategies and layouts allow you to tailor your revenue strategy to your audience. User Experience: Striking a balance between ads and user enjoyment is crucial. Tech & SEO: Proper ad placement is key for maintaining blog performance and SEO.
Digiday
OCTOBER 23, 2023
Tina Iannacchino, senior director, publisher partnerships U.S., Seedtag News publishers have long based their business models on a core value proposition: audiences came for the hard news, and advertisers came for the audiences. But with advertisers increasingly concerned about brand safety, it has become increasingly challenging for news publishers to cover tough issues and also run a robust advertising business.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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