Adweek
DECEMBER 28, 2022
One of this year's most resonant spots entered Adweek's 30 Best Ads of 2022 list at the last possible moment. In fact, it was so impactful that it shook up the original roster entirely, instantly solidifying its place in the top three. Apple's "The Greatest" was not only rousing and incredibly cinematic, it signaled a.
The Ad Tech Blog
DECEMBER 28, 2022
Electronic products can be designed in one place and manufactured in another. Software products are a different story. The design and development process could happen in multiple locations, at the same time, or asynchronously. Some startups might say they are a fully remote team; others would say they have the core team in-house and outsource maintenance and side projects overseas.
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Adweek
DECEMBER 28, 2022
After a relatively tame 2021 for high-profile departures, 2022 came roaring back with rounds of executive musical chairs. From a CEO swap at Disney to streaming explosions, there was no shortage of top-level moves. Amidst a sea of mergers, layoffs and acquisitions, here were the year's biggest departures and arrivals: 25 TV Execs and Insiders.
Martech Series
DECEMBER 28, 2022
Native ads are those that you see at the bottom or those that show as part of a news page or webpage. Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. Global, national, and even local brands are discovering their power. That said, native ads are not suitable for all types of products and services.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 28, 2022
Stuck between the end of a pandemic, the start of a recession and in the crosshairs of inflation, 2022 was no picnic for brands. The picture darkens further when you toss in a labor shortage, ongoing supply chain issues and iffy consumer confidence. It's little wonder that ad spending was down for the fourth consecutive.
AdExchanger
DECEMBER 28, 2022
In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim to ears or eyeballs. Despite the buzz, however, retail media. The post Why 2022 Was A Year Of Reckoning For Retail Media appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
DECEMBER 28, 2022
Top cybersecurity trends for 2023, including advances in AI, the increasing importance of cloud security, and the rise of remote work and IoT vulnerabilities. As the world becomes increasingly connected and reliant on technology, cybersecurity remains a top priority for businesses and individuals alike. With the new year quickly approaching, it’s important to stay up-to-date on the latest trends and best practices in cybersecurity to protect ourselves and our organizations.
Martech
DECEMBER 28, 2022
Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Late in 2022, AI chatbots made a splash with the release of OpenAI’s ChatGPT.
AdExchanger
DECEMBER 28, 2022
Despite rising interest rates and inflation, 2022 kicked off with a wave of M&A … that turned into a trickle … and became a relative dribble by the end of. The post M&A In 2022: The Year Ad Tech Slowed Its Roll appeared first on AdExchanger.
Martech
DECEMBER 28, 2022
This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers , Orchestrators , and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation for an observation.
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Ad Monsters
DECEMBER 28, 2022
The role of mediation is evolving. As app developers juggle an ever-increasing list of considerations — such as the user experience, revenue goals, multiple types of demand sources, and more — the importance of reliable and flexible mediation tech is more important than ever. . Originally, ad mediation emerged to help publishers optimize their revenue more effectively, but the first generation of mediation often left monetization teams with more questions than answers.
Martech Series
DECEMBER 28, 2022
CloudIBN is proud to announce the launch of its Identity and Access Management offerings. This suite of IAM products will help businesses ensure that their data remains secure, while also providing an efficient way to manage user access control across the organization. Given the ever-increasing dependence of businesses on digital processes, identity and access management solutions have become a mission-critical component for safeguarding applications, data, and services.
Digiday
DECEMBER 28, 2022
The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley. But in 2022, the so-called “headwinds” of privacy and economic uncertainty — combined with more competition and an evolving user base — have created a new set of challenges for the giants and the marketers that fund t
Martech Series
DECEMBER 28, 2022
Digital marketing might only have been around for as long as the internet, but marketing in various forms has arguably existed for as long as humans could trade, barter, and sell. Posters and billboards first appeared over 150 years ago, as businesses tried to showcase their products, but fast forward to 2022, and marketing methods have been somewhat updated for the digital highway.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
DECEMBER 28, 2022
For over a decade, leading mobile game Candy Crush has threaded the needle between monetization and fun. As the game turns 10, its developers are experimenting with new ways to turn it into potential revenue or advertising inventory — but they have to tread lightly to avoid upsetting this delicate balance. To learn how Candy Crush developer King maintains equilibrium between the game’s entertainment value and its role as one of the company’s largest revenue drivers , Digiday spoke to 10 King emp
Martech Series
DECEMBER 28, 2022
LiveMe’s Annual Ceremony took place on December 17th in Los Angeles, CA. Yuki He, LiveMe founder and CEO, made a speech at the ceremony and released a new slogan: My Stage, My Crowd. Yuki explained the new slogan, in LiveMe everyone is extraordinary, everyone is a shining star, and everyone can have their own world. LiveMe provides a stage for everyone to show their talents, and everyone can make new friends, get recognized, and have support from the LiveMe community.
Ad Badger
DECEMBER 28, 2022
SUBSCRIBE In today’s episode, we’ll see the result of the case study we did on an actual client’s campaign with. Read More 8 Solutions To Fix An Amazon Campaign With Too Many Keywords [The PPC Den Podcast]. The post 8 Solutions To Fix An Amazon Campaign With Too Many Keywords [The PPC Den Podcast] appeared first on Ad Badger.
Martech Series
DECEMBER 28, 2022
DCM Suisse and Plato Data Intelligence form partnership to drive an entirely new model related to content distribution and syndication. DCM Swiss (Digital Content Marketplace, a decentralized blockchain-powered platform for content creators, publishers and brands, announced a strategic partnership with Plato Data Intelligence a NYC based Data Platform focused on the curation of data intelligence on today’s most innovative technology verticals.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPushup
DECEMBER 28, 2022
Learn about the differences between Pageviews and Unique Pageviews. And what is more important, pageviews or unique pageviews? Your Google Analytics panel holds a lot of information, but one of the most popular and basic metrics is page views. There’s a bit more to a pageview than you’d think, so we’re breaking down how to [.].
Martech Series
DECEMBER 28, 2022
The Christian Television Network Aims to Reach New Audiences with the Re-Launch of Bethel Plus. TVCoins announces that it was selected by Bethel Televisión to carry out the new development and re-launch of Bethel Plus, a new Free Ad-Supported TV (FAST) platform. Bethel Plus is available to download today on iOS, Android, and Roku devices. Founded in 1998, Bethel Televisión offers a variety of original content with the goal of strengthening moral and spiritual values.
Smarty Ads
DECEMBER 28, 2022
Today is a big day for SmartyAds. For the first time, we are striking a remarkable collaboration that integrates creativity with innovative advertising technologies. SmartyAds has just partnered up with a global creative production agency Jam, that delivers digital & traditional content, creative localization, and adaptation of advertising.
Martech Series
DECEMBER 28, 2022
73% Plan to Make Physical Health Resolutions; 53% Opt for Financial Goals. Numerator , a data and tech company serving the market research space, has surveyed consumers around New Year’s resolutions they are setting for 2023. While physical health resolutions, including fitness and weight loss, are the top priority for consumers, financial goals have jumped six points this year, likely due to concerns around inflation and an impending recession.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Smarty Ads
DECEMBER 28, 2022
The financial services industry will always be relevant, so financial advertising remains an essential part of the work for financial institutions and corporations. As digital technology advances, it's not too difficult to stay in the loop, especially if you use programmatic and the opportunities it presents. The following chart shows.
Martech Series
DECEMBER 28, 2022
MojoAuth provides a futuristic solution that can deliver secure and exceptional password-free login experiences with just two lines of code. MojoAuth , the passwordless authentication provider enables companies to implement passwordless login along with their existing login system. MojoAuth is used by more than 350 companies world-wide. According to a 2021 Forrester survey, 67 percent of respondents are in the process of adopting passwordless security in their organizations.
Martech
DECEMBER 28, 2022
As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in the glow of my tiny, tinsel tree lights reflecting off my bay window. I have so much to be grateful for this holiday season, and if you are reading this, so do you! Besides the fact that those with access to the internet are better off than 99% of the rest of the world’s population, there are many other reasons to feel hopeful as the new year appr
Martech Series
DECEMBER 28, 2022
The Company promotes Sener to drive revenue growth and develop both Corporate and Go-to-Market Strategies. Chatmeter , the leader in reputation management and brand intelligence for multi-location enterprises, today announced the promotion of Cynthia Sener from Chief Revenue Officer to President, Go-to-Market. In her new role, Sener will continue to oversee revenue growth and assume additional responsibility for the Company’s go-to-market strategy.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Monetize More
DECEMBER 28, 2022
This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem.
Martech Series
DECEMBER 28, 2022
HitPaw recently released HitPaw Video Enhancer V1.3.0. The latest version of HitPaw Video Enhancer will support automatically enabling virtual memory, in order to make the process of enhancing videos smoother. And once the program accidentally crashes, you can continue the process directly after restarting the program. It is also worth mentioning that after this update, you can save the operation record when you close the program.
Exchange Wire
DECEMBER 28, 2022
This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled Gardens. As the death of the third-party cookie inches closer and questions loom over the future of identifiers, will more [.]. The post Open Web v Walled Gardens: Predictions for 2023 appeared first on ExchangeWire.com.
Martech Series
DECEMBER 28, 2022
Quixy, the leading no-code application development and workflow automation platform, has announced that it has been ranked as the #1 Drag and Drop No-Code App Builder for the 6th time in a row under G2’s Momentum Report for Winter in 2023. Additionally, Quixy has been named the #1 Application Development Platform in the momentum report and a “Leader” in six categories in Winter 2023 Grid Report, namely, No-Code Development Platforms, Business Process Management, Workplace Innovation Platforms, D
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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