Adweek
JULY 1, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Old Spice and Arby's unite to battle the meat sweats Arby's is acknowledging that the egregious stack of meat on its Half Pound Roast Beef sandwich is likely to give fans the "meat sweats," so to.
AdExchanger
JULY 1, 2022
The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. In the past month alone, Walmart-owned Sam’s Club, the hotel chain Marriott and Volta, which manufactures charging stations for electric cars, have all launched or rebranded their advertising and programmatic revenue groups.
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Adweek
JULY 1, 2022
Do you like cinnamon apple pie? How often do you eat bananas? What about fresh rosemary--love it or leave it? These might be questions you'd expect from a waiter, not a whisky or vodka brand, but that's about to change if Diageo has anything to do with it. The Johnnie Walker owner has just snapped.
Marketing Dive
JULY 1, 2022
Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 1, 2022
On this week's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Stephanie McMahon, interim chief executive officer of the WWE. McMahon is no stranger to the sports world and the fandom attached to it. The WWE is in her DNA. She is the fourth.
Martech
JULY 1, 2022
Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. MA and CRM lead the pack. That’s one of the standout findings of the 2022 MarTech Replacement Survey. Despite the implications of ripping out a solution likely at, or near, the center of your marketing operations, we found teams swapping out their marketing automation and CRM platforms at a higher rate than anything else, and at a rate comparable with the previous ye
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
JULY 1, 2022
If a competing brand took over all your shelf space in stores, you’d do whatever it took to regain control. Then why are major companies failing to step in when their brand is boxed out in Google search? The first page of Google search is, in many ways, today’s top-shelf retail placement. Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store hav
Marketing Dive
JULY 1, 2022
The beauty brand spelled out support for a wide range of sexual orientations and gender identities as part of efforts to combat bills like Florida's so-called "Don't Say Gay" law, which goes into effect today.
Basis
JULY 1, 2022
In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019.
Marketing Dive
JULY 1, 2022
The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.
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AdPushup
JULY 1, 2022
PMPs? Ain’t that another ad tech buzzword for those giant media groups? No, thank you. Kindly get off my lawn. Okay, so the skeptics are out and rightly so: PMPs (private marketplace or programmatic private exchanges; I’ll use the terms interchangeably throughout the post — just a heads up) have a reputation to be difficult [.].
Martech
JULY 1, 2022
A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does. “[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at
Martech Series
JULY 1, 2022
Merchants drive the ultimate shopper experience and empower customers to become lifelong fans with new solution. Searchspring , the global leader in site search, product merchandising, and ecommerce personalization, announced it launched Searchspring Live Indexing to more quickly present accurate data to shoppers, improve the shopper experience, and create lasting customer loyalty.
TechCrunch Ads
JULY 1, 2022
According to a report by Capchase comparing more than 400 SaaS startups to unicorns that reached the public markets in the last two years, the top performers “are handily beating the ‘Rule of 40,'” reports Kyle Wiggers. For those of us who haven’t memorized economic frameworks: The Rule of 40 is a metric investors developed to gauge the health and growth potential of SaaS startups.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
JULY 1, 2022
Dunstheimer brings 20 years of financial leadership to Boosted, helping the platform grow its portfolio of 40+ eCommerce brands. Boosted Commerce , the leading consumer eCommerce platform that acquires and grows third-party businesses on Amazon and Shopify, announced a new Chief Financial Officer, Martin Dunstheimer. Dunstheimer has a comprehensive background in financial leadership, having held top positions at GE, NBC, Lucky Brand Jeans, 7 For All Mankind, BCBG, and most recently at TOMS shoes
More About Advertising
JULY 1, 2022
Don’t wish to be mean or anything but note that OMD, the Omnicom media agency, has just appointed a “chief client experience officer.” Adland is awash with chief this and thats, but what exactly is a chief client experience officer? Or a chief client officer for that matter (there are quite a lot of those. The post Media agency OMD breaks newish ground – with a chief client experience officer first appeared on More About Advertising.
Martech Series
JULY 1, 2022
Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art technology. Creates a leading provider of retail and consumer measurement data with strengthened omnichannel measurement capabilities. Combined company will have an unmatched global footprint and industry coverage, creating a strong platform to deliver innovative client solutions and opening new opportunitie
More About Advertising
JULY 1, 2022
A coup for direct Line and agency Saatchi & Saatchi I guess as it’s new ‘We’re On It’ ad features King Valkyrie (it’s a she or seems to be, never quite sure these days) from ‘Thor: Love and Thunder’ which comes out at the weekend. So King misses the action (as ever in this series). The post Direct Line enlists King Valkyrie for summer ad drive first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
JULY 1, 2022
This new Partnership with Snowflake will empower Infometry to offer pre-built cloud data warehouse and analytics solutions InfoFiscus for Finance, Supply Chain. Infometry is a leading Data Analytics products and solutions provider that has declared the accessibility of new product integration and Partnership with Snowflake, a leading Cloud Data Warehouse company.
More About Advertising
JULY 1, 2022
Didn’t know TK Maxx didn’t have a website (one’s tempted to cheer) but now they have and Wieden+Kennedy London has produced a diverting 30 seconds to tell us so, featuring some surprised TK Maxxers. And that’s it (no more needed.) W+K has been somewhat off form for the past couple of years (by its historic. The post Short and sweet from W+K for new TK Maxx website first appeared on More About Advertising.
Martech Series
JULY 1, 2022
Web3 Ventures Inc. (“W3V” or the “Company”), a platform company focused on incubating, accelerating, and developing world class projects and applications for the decentralized web, is pleased to announce that it has appointed Zach Rosen to its Advisory Board. A Berkeley alum and experienced founder that has built and scaled a startup to eight figures in revenue, Mr.
AdPushup
JULY 1, 2022
Do you know North America accounted for nearly three-quarters of the global programmatic spending, and programmatic ad spending in the United States stood at 167 billion U.S. dollars in 2021? On the global level, the expenditure is set to reach 418 billion U.S. dollars by 2026. In the United States, publishers and marketers ramp up [.].
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JULY 1, 2022
Abacus.AI has been recognized for its achievements and developments in artificial intelligence. Abacus.AI, the first end-to-end Artificial Intelligence (AI)/Machine Learning (ML) platform, announced that it has been named to the 2022 CB Insights AI 100 List of Most Promising AI Startups, an annual list of the 100 most promising AI companies in the world.
EGC Group
JULY 1, 2022
There’s no denying the power of how video can tell a story. Whether that story is a feature-length production or an ad that is designed to connect a brand to its target audience, video makes clear and immediate impact. So much attention and care goes into getting the right imagery on camera, that one other component to video production can get easily overlooked: audio.
Martech Series
JULY 1, 2022
TripleBlind , creator of the most complete and scalable solution for privacy enhancing computation (PEC), was recognized as a Privacy Tech Awards recipient at the inaugural TROPT Summit 2022. TripleBlind was recognized alongside seven other privacy technology startups, specifically for solving data privacy problems through PEC. Recipients were selected by The Rise of Privacy Tech (TROPT), an initiative meant to fuel the rise of privacy innovation by connecting privacy tech experts, investors and
Exchange Wire
JULY 1, 2022
ExchangeWire’s ATS conference returned to London on 14th and 15th June, bringing together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations and fireside chats, not to mention a world-famous after-party. If you [.]. The post ATS London 2022: what went down appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JULY 1, 2022
The software comes with multiple features such as creating attractive and appealing email campaigns for free that can help businesses increase their turnover. DirectIQ, a technology company, has recently launched an email marketing software that enables businesses to launch effective email campaigns by automating the process and integrating the platform with numerous popular websites.
Exchange Wire
JULY 1, 2022
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Smartphones in Italy and Kazakhstan hacked by Italian spyware; Meta platforms inundate users with ads for discredited cancer [.]. The post Apple & Android Phones Targeted by Italian Spyware; Ads for Disproven Cancer Care Rife on Meta Platforms appeared first on ExchangeWire.com.
Martech Series
JULY 1, 2022
For the second time this year, STN has been recognized for their success in helping digital publishers thrive with online video – technically, financially and with premium content. STN Video, North America’s largest independent online video platform, has been named Best Video Platform at the 2022 Digiday Media Awards. STN Video has been recognised for their turnkey Online Video Platform, providing industry leading digital video content, technology, and monetization to their publishe
VideoWeek
JULY 1, 2022
In this week’s Week in Review: Ofcom mulls over allowing longer ad breaks, FCC commissioner Brendan Carr calls out TikTok, and Amazon muscles in on BT Sports’ territory. Top Stories. Ofcom Considers Allowing Longer Ad Breaks on Linear TV. The UK’s communications regulator Ofcom is considering reworking broadcast rules to allow longer and more frequent ad breaks on linear TV.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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