Adweek
JUNE 17, 2022
Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph, an anthropomorphic character made entirely out of Nerf darts. "We wanted to introduce a mascot that represents this ageless, unbridled fun that lives in all of us and creates a physical embodiment of that feeling.
Marketing Dive
JUNE 17, 2022
While the brewer remains a league sponsor, it will no longer have exclusive rights to the big game, opening an opportunity for rivals like Molson Coors.
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Adweek
JUNE 17, 2022
Last October, entertainment icon Queen Latifah teamed up with pharmaceutical brand Novo Nordisk for "It's Bigger Than Me," a campaign aiming to change the conversation surrounding obesity. Through the lens of her extensive acting career, Latifah examined how obesity is often regarded as an easily preventable state worthy of shame instead of a valid medical.
Smart Insights
JUNE 17, 2022
How to create a product launch marketing plan using the RACE Framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. … The post Product launch marketing plan example appeared first on Smart Insights.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 17, 2022
The Meta Avatars Store will open its "doors" in Canada, Mexico, Thailand and the U.S. next week, enabling people to dress their avatars for Facebook, Instagram and Messenger in digital outfits from fashion brands Balenciaga, Prada and Thom Browne. Meta CEO Mark Zuckerberg shared the news during an Instagram Live video with vice president of.
Martech
JUNE 17, 2022
Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 17, 2022
The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.
Adweek
JUNE 17, 2022
On this week's episode of Adweek Presents., we travel back to Brandweek 2021 where Adweek senior editor Terry Stanley was joined by actress, executive producer, activist and best-selling author Gabrielle Union. This week's guest truly exemplifies authenticity and hustle. Union has a hair-care line, is a co-founder of the organic children's snack food line Bitsy's.
Martech
JUNE 17, 2022
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. But how do you decide which platform is the right one for your organization? For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create a
Adweek
JUNE 17, 2022
The ongoing Covid-19 pandemic hit artisans hard by limiting the in-person encounters that many rely on to survive. Many makers have had to reimagine or even go back to the drawing board entirely to keep their livelihoods afloat, but there have been a number of artistic innovations along the way. One inventive solution comes from.
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Exchange Wire
JUNE 17, 2022
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google suspends an employee who claims a chatbot developed by the company has become sentient; YouTube is criticised [.]. The post Google Engineer Claims Chatbot is Sentient; YouTube Lambasted Over Bitcoin Scams appeared first on ExchangeWire.com.
Adweek
JUNE 17, 2022
Paramount is joining The CW across the upfront finish line. The company is "virtually done" with upfront negotiations, just ahead of Cannes Lions next week, becoming the second upfront week presenter to wrap talks this year, a source familiar with the matter told Adweek. According to the source, there was strong demand and pricing across.
Martech Series
JUNE 17, 2022
Learn about the tools some of the best affiliate marketers use to build their empires… Affiliate marketing is becoming more and more popular these days as people trade in their 9-5 work-life for an opportunity to be their own boss. As everything comes with its pros and cons, affiliate marketing is no different. One problem with becoming an affiliate marketer is that it is no easy feat.
Adweek
JUNE 17, 2022
With the global economy slowing due to the cost-of-living crisis and the war for Ukraine sending oil and gas prices spiraling, businesses are beginning to brace themselves for "tough economic times" in the months ahead. But P&G's marketing chief Marc Pritchard has said this is the time for marketers to "double down" on spend -.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JUNE 17, 2022
The platforms taketh away – but sometimes regulators can giveth back. Google is seriously flirting with the idea of reopening YouTube inventory to third-party ad tech platforms in a bid to appease European regulators and avoid a potential $18 billion fine. And, on Thursday, Criteo won its case, filed in 2019, against Meta over being booted. Continue reading » The post Sensing A Theme: Google Might Reopen YouTube, Meta Concedes To Criteo Over Competition Concerns appeared first on AdExchange
Adweek
JUNE 17, 2022
The bipartisan privacy proposal of the American Data Privacy and Protection Act (ADPPA) has rekindled conversations around the urgency of a federal framework to protect internet users. While broad contours of the bill are supported by tech trade groups and senators, the devil is in the detail. Industry experts claim that aspects of the bill.
Martech
JUNE 17, 2022
Experience improvement platform InMoment has announced the acquisition of ReviewTrackers which offers a set of solutions to analyze and amplify customer voices. The new capabilities will help InMoment users to manage solicited feedback, such as direct surveys, as well as social feedback and reviews and ratings all in one platform. Experience improvement (XI) is understood by InMoment as the project of better anticipating and meeting both customer and employee needs through active listening, anal
Adweek
JUNE 17, 2022
In the past few months, we've seen inflation skyrocket to a 40-year high. Consumers continue to face large price hikes at every turn. As everyday expenses increase at the gas pump and grocery stores, the potential decrease in discretionary spending is making marketers anxious. The longer consumers are faced with increasing prices, the more likely.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 17, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hashing Out HIPAA Facebook marketing pixels are ubiquitous. And hospitals are marketers. But are hospitals sending protected data in Meta site tags? The Markup tested the sites of 100 top hospitals in America and found 33 of them sent health data (including the reason. Continue reading » The post Must Hospitals Rethink The Meta Pixel?
Adweek
JUNE 17, 2022
Snap Inc. confirmed that it is testing a subscription version of Snapchat, cleverly named Snapchat+, that will give paying Snapchatters early access to new experimental features, much like Twitter's subscription option, Twitter Blue, does for that platform's users. A spokesperson for Snap said in a statement, "We're doing early internal testing of Snapchat+, a new.
TechCrunch Ads
JUNE 17, 2022
Most of us have a variety of fermented food products in our kitchen: you can’t make tofu, chocolate, vinegar or bread without agreeable microorganisms that can be produced at scale. Today, precision fermentation is innovating the alternative protein industry as food tech startups find the best methods for brewing eggs, dairy, meat and seafood in bioreactors that taste like “the real thing” — and are priced similarly.
Adweek
JUNE 17, 2022
Tyson Fury is one of the biggest names in the boxing world and the most recognizable fighter in promoter Top Rank's stable. He's a formidable social media presence with more than 10 million followers. The WBC heavyweight champion doesn't need much help navigating modern marketing. But a changing boxing landscape has the sport looking for.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
JUNE 17, 2022
It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. Many honorees received their flowers, from those in the earlier stages of their careers to industry OG’s. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.
Adweek
JUNE 17, 2022
Instagram now allows users to personalize a 3D avatar that they can use throughout the photo- and video-sharing platform. Users have the option to bring over their existing Facebook avatar (if they've created one) or create a new avatar in the Instagram application. Once a user creates an avatar in the Instagram app (or brings.
AdExchanger
JUNE 17, 2022
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…. The post Comic: Hybrid State Of Mind appeared first on AdExchanger.
Adweek
JUNE 17, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Seinfeld's Jackie Chiles takes on Snyder's of Hanover (Captions for the video have not been made available to Adweek. We will update the video once captions have been provided.)Snyder's of Hanover Pretzel brand Snyder's of Hanover.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JUNE 17, 2022
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Ko, chief commercial officer and chief revenue officer, AudienceX. Do you have a metaverse strategy yet? If not, you‘re in good company. Most marketers don’t even know what the.
Adweek
JUNE 17, 2022
In the late 1970s, long before today's crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first makeup line exclusively for Black and brown women. Now, the beauty brand is back and with a new documentary that traces the history of Black beauty. To call attention to the historical and still-persistent lack.
AdExchanger
JUNE 17, 2022
Sam’s Club, the membership-based retailer owned by Walmart, recently rebranded its advertising business as the Member Access Platform (MAP) as it charts its own course alongside other emerging retail media platforms. The notion of “member access” is what sets Sam’s Club apart from other retailers that are focused entirely on advertising as a way to.
Adweek
JUNE 17, 2022
On this week's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Jessi Miley-Dyer, senior vice president of tours and head of competition of the World Surf League. Miley-Dyer grew up in New South Wales, Australia, and began surfing when she was 8. She spent.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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