Adweek
JULY 8, 2022
Twitter began a limited test of CoTweets, a way for two people to team up on the same tweet. CoTweets are available to select accounts in Canada, South Korea and the U.S., and the social network said the test will run for a limited time.
Martech
JULY 8, 2022
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. July 8. Growth Product Manager @ Quorum (U.S. remote). Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps a
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Adweek
JULY 8, 2022
Alphabet Inc's Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S antitrust lawsuit. That entity would reportedly remain a part of Alphabet, the Wall Street Journal reports. Top line Even if the tech giant were forced to spin off its ad-tech business, it wouldn't.
Marketing Dive
JULY 8, 2022
To celebrate its 40th anniversary, the brand is releasing NFTs that serve as entry to its digital realm, but to go any further, users will need to work together.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 8, 2022
The Women's National Basketball Association put Twitter on the roster for WNBA All-Star Weekend. The @WNBA account has been tweeting calls to action in different languages with the hashtag #MoreThanIncredible to get fans set up for the festivities. The league tapped audio feature Twitter Spaces for a pregame preview Thursday with Bleacher Report women's basketball.
Marketing Dive
JULY 8, 2022
A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 8, 2022
Old-timers (like me!) in web content & experience management (WCM) will remember an early entrant called RedDot. Founded in Germany during the mid-1990’s, the platform originally had the somewhat prosaic label of “InfoOffice CMS.” Yet the plucky upstart boasted an important innovation: an in-context editorial interface showing the published page with the editable blocks marked off by a red dot that you would click to get a pop-up editorial window.
Adweek
JULY 8, 2022
When someone joins a Discord server, they'll have access to a set of abilities, or "permissions," that designate which actions they can take in the server. The server's creator can change these default permissions at any time, and their changes will apply to every user in the server. Our guide will show you how to.
Exchange Wire
JULY 8, 2022
OOH has always been seen as a playground for advertisers. It’s a place to test new copy, to try out new creatives in front of a wide audience, and allows creatives to ‘think big’,and propose grand scale, eye-catching initiatives. But OOH [.]. The post OOH: the trends of 2022 appeared first on ExchangeWire.com.
Adweek
JULY 8, 2022
Discord allows server creators to create roles that they can assign to specific members in their servers. For instance, a creator may want to create a moderator role for trusted users who can help them moderate the server's content. Users with roles can be given access to specific permissions that regular server members don't have.
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Martech Series
JULY 8, 2022
The startup hub Born2Global Centre announced that the ‘AI data company’ AIMMO had participated in the Data + AI Summit 2022 and the ADAS & Autonomous Vehicle Technology Expo 2022 in a bid to gain a foothold in the global AI and data market. Hosted by the US enterprise software company Databricks, the Data + AI Summit 2022, the world’s largest data and AI conference, was held from June 27 to 30 in San Francisco at the Moscone Center.
Adweek
JULY 8, 2022
TikTok introduced its Follow Me program Friday, aimed at helping small and midsized businesses get started on the video creation platform or kick their efforts up a notch. Follow Me is a six-week program that kicks off July 11 and runs through Aug. 19. TikTok small business ambassadors Cassie Sorenson, owner and founder of Tassel.
Martech Series
JULY 8, 2022
SuperViz offers PureWeb customers the ability to introduce real-time audiovisual meeting features into streamed immersive 3D experiences. PureWeb, the leading enterprise platform for streaming interactive, web-based 3D content has partnered with SuperViz, the leading telepresence platform for meeting inside virtual spaces. This partnership will now enable people to easily see and speak with others in real time with a sense of presence–all within a streamed 3D environment as if they were there to
Adweek
JULY 8, 2022
Though often remembered as a historical figure that led to peace between her tribe and European settlers, Pocahontas is a fictional construct utilized to further historical whitewashing and the erasure of the atrocities that colonization brought to the Indigenous peoples of North America. The true story is anything but heartwarming, and features a child named.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JULY 8, 2022
Sources told The Washington Post that the platform opening a “fire hose” of data hasn’t alleviated Musk’s concerns, though next steps remain unclear.
Adweek
JULY 8, 2022
During Adweek's CMO Summit East on May 19, industry leaders gathered together to give Adweek mentees and attendees valuable insights into the marketing industry. It was an insightful afternoon filled with emotional and thought-provoking discourse. In addition to discussing the future and evolution of work, we asked some of the leading brand executives to give.
Ad Tech Daily
JULY 8, 2022
London, UK: ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a series of key appointments as it continues to expand its pioneering business globally and across the EMEA region. The company, which specializes in semantic technologies and developing original content for multi-screen video environments, has unveiled three new […].
Adweek
JULY 8, 2022
It may not be included in the next remix of the classic ad jingle "baseball, hot dogs, apple pie and Chevrolet," but cannabis is increasingly cementing its place in American culture--most recently on the biggest flag-waving holiday of the year. Cannafans spent a record-setting $255.5 million on flower, vapes, THC-infused drinks and other products during.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JULY 8, 2022
Rhonesha ByngCEO & FounderDevon Christopher JohnsonCEO & FounderBrands and tech vendors can do a lot more to make good on their public promises to support diverse and Black-owned media. For example, just changing their payment terms or measuring ROI based on brand lift rather than impressions would go a long way, said Rhonesha Byng, the. Continue reading » The post Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization appeared first on AdExchanger.
Adweek
JULY 8, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Knockoff Thor is worthy of Old Spice The eldest of the three Hemsworths, Luke, played the role of Fake Thor in the Marvel film Thor: Ragnarok opposite his brother Chris, who plays the real Thor. Luke.
Martech Series
JULY 8, 2022
No one understands the importance of correct and accurate data more than DataLoop, and in fact, DataLoop has been at the forefront of the data revolution for years. Data has to be clear and concise, and most of all, it has to make complete sense for it to be stored, searched through, and analysed correctly. Now, DataLoop levels up its game once again by increasing its offerings for data annotation.
Adweek
JULY 8, 2022
Is there a better way for an online platform to demonstrate that it is serious about security than hiring the director of the U.S. Secret Service? James Murray is retiring from the federal law-enforcement agency after 27 years and joining Snap Inc. as chief security officer, reporting directly to co-founder and CEO Evan Spiegel. A.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JULY 8, 2022
The New Desktop Privacy Solution Prevents a User’s Personal Data, Online Activity and History from Being Accessed or Monitored by Internet Service Providers, Advertisers and Third Parties. Safe-T Group Ltd. , a global provider of cyber-security and privacy solutions for consumers and enterprises, announced its entrance into the home computer market with the release of its first consumer privacy solution designed for Windows personal computers.
Adweek
JULY 8, 2022
Every brand is focused on moving mouses away from that dreaded black box: the rectangular "Skip Ad" option at the bottom of YouTube screens. Finding consumers that aren't eager to click though sponsored content can be a difficult feat, which is what Culture Genesis is set out to change. The marketplace and financial hub makes.
Martech Series
JULY 8, 2022
By aggregating content and eliminating friction, FreeCast promises content providers higher margins and lower churn. FreeCast has revealed that they’re working on a content provider side app-free streaming platform. The company aims to create an aggregation point for content from multiple providers, in a manner similar to Roku or Apple TV, but without the need for new hardware or depending on an app-based model.
Adweek
JULY 8, 2022
Let's say you had a killer crowdfunding launch for your product. Thousands of backers, smiling faces, great expectations. Against all odds, your campaign got funded and you delivered your product to your customers (mostly) on time. Now you're thinking of turning it into a scalable business and, depending on your level of technical and marketing.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JULY 8, 2022
Geo-location and raw movement data are now available in the Aqfer Marketing Data Platform to enhance hyper-targeted, location-based advertising initiatives. Aqfer, a leading provider of big data marketing solutions, announced a new partnership with Irys, an emerging leader in the geospatial and movement data field. The partnership gives Aqfer’s clients and their customers access to Irys’s wealth of privacy-compliant, globally-sourced geo-location and raw movement data as well as to the company’s
Adweek
JULY 8, 2022
On today's episode, Adweek's former chief content officer Lisa Granatstein sits down with NHL's chief marketing officer Heidi Browning. Browning joined the National Hockey League in 2016 as CMO after leading digital marketing strategies for companies such as Pandora and MySpace, and agency UM. Based in San Francisco, Browning is responsible for executing the NHL's.
Martech Series
JULY 8, 2022
ShowHeroes Group , a global leader in digital video content, tech, and advertising solutions, has announced a series of key appointments as it continues to expand its pioneering business globally and across the EMEA region. The company, which specialises in semantic technologies and developing original content for multi-screen video environments, has unveiled three new senior executive roles.
Adweek
JULY 8, 2022
Throughout his 50-year career in menswear, George Zimmer has seen, selected and sold pretty much every variety of sport coat, from single-breasted to double, corduroy to cashmere, houndstooth to plaids to pinstripes. But despite the millions of jackets he's looked at, there's one he can never forget. It's a 100% polyester number. Big lapels. In.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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