Adweek
NOVEMBER 3, 2022
Communities are coming to WhatsApp worldwide, after initially being introduced in April, and the feature joins several updates to groups on the Meta-owned messaging application. The Communities option enables WhatsApp users to bring separate groups together under a single umbrella, where people can receive updates sent to the entire community and organize smaller discussion groups.
The Ad Tech Blog
NOVEMBER 3, 2022
To me, the magic phrase is “ I need that. ” Even better, if I hear “ that’s exactly what I needed ” music to my ears. What follows next is the difference between engaged users and a broken heart. If in the next 24 hours, the user does not use your feature, it means that she/he doesn’t need it. You should not pin this on your development team.
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Adweek
NOVEMBER 3, 2022
When Netflix thinks viewers may no longer be paying attention after an extended time, the platform famously asks, "Are you still watching?" However, when talking to marketers about the streamer's ad tier launch, there's no need for an inquiry: Advertisers remain fixated on Netflix's new AVOD model. After rushing through an accelerated timeline, which involved.
AdExchanger
NOVEMBER 3, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The Bird Is Freed? appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 3, 2022
The bias against brand Pop quiz: Name a successful tech founder who comes from a marketing or brand background. It's harder than it should be, right? One of the few is Whitney Wolfe Herd, founder and CEO of Bumble, previously vp of marketing and co-founder at Tinder. There are more if we think more broadly.
Martech
NOVEMBER 3, 2022
The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. First-party vs. third-party data. The first thing to know is that first-party cookies, placed in a limited number of digital touchpoints, can be an important source of data and address privacy concerns.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 3, 2022
The third quarter wasn’t a good one for Roku, which shared belt-tightening plans in expectation of worse results to come during the all-important upcoming holiday season. That’s what happens when. Continue reading » The post Investors Push Roku For More Open Programmatic To Deal With Ad Spend Pullbacks appeared first on AdExchanger.
Adweek
NOVEMBER 3, 2022
Diamond company De Beers has named Academy Award-winning actor Lupita Nyong'o as its brand ambassador, casting her as the star of a global campaign that aims to advance its commitment to uplifting women around the world, while introducing its first new platform in 75 years, "Where It Begins." Established in 1888, De Beers is involved.
Martech
NOVEMBER 3, 2022
Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue.
Adweek
NOVEMBER 3, 2022
Former YouTube global head of top creators Laura Lee joined Twitch as chief content officer. Prior to YouTube, she held senior content and strategy roles at MTV and NBCUniversal. At the Amazon-owned streaming platform, Lee will establish the strategic content vision and lead the global teams for content strategy, operations, programming and streamer partnerships and.
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Marketing Dive
NOVEMBER 3, 2022
Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users.
Adweek
NOVEMBER 3, 2022
The 2022 FIFA World Cup is already proving to be a different experience for fans as it will take place during the winter amid key shopping periods such as Black Friday, Cyber Monday and just ahead of Christmas. Despite the timing, Visa aims to help fans celebrate a bit differently too. As a way to.
Martech
NOVEMBER 3, 2022
Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But with the CEO’s pronouncement that the company will limit greenhouse gas (GHG) emissions and become net zero by the end of the decade, it’s time you got to know each other better. .
Adweek
NOVEMBER 3, 2022
On today's episode of Everything Is Better With Creators, Robyn DelMonte, aka GirlBossTown, shares her journey from small-town Massachusetts girl to creative consultant and TV guest. She's thought outside the box and made her own opportunities--all thanks to TikTok. Host Jamie Gutfreund speaks to this marketing guru live from the EIBWC podcast studio at Brandweek.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
NOVEMBER 3, 2022
In today's ExchangeWire news digest: Amazon freezes hiring for ad business after disappointing Q3 results; Meta trials minting and selling NFTs on Instagram in the US; and the BBC overhauls local radio to become more “digital-led”. Amazon suspends hiring for ad [.]. The post Amazon Freezes Hiring for Ad Business as Sales Slow; Meta Tests Minting and Selling NFTs on Instagram appeared first on ExchangeWire.com.
Adweek
NOVEMBER 3, 2022
This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. The games Second Life, Roblox and Fortnite all have skins and avatars that are expressions of how players present themselves and these ideas of virtual self-expression extend beyond video games. Fashion, web3 and the metaverse are inevitably meeting at an.
Marketing Dive
NOVEMBER 3, 2022
With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.
Adweek
NOVEMBER 3, 2022
The 2003 movie Elf has become a beloved Christmas classic, but its main character, played by Will Ferrell, has never appeared in a holiday ad--until now. Buddy the Elf is the star of British supermarket Asda's Christmas campaign, marking the first time the film has been licensed for brand marketing. In the ad, created by.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
NOVEMBER 3, 2022
What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over the last few weeks, retail email marketers give the unsubscribe process far less attention than it deserves. Because of that, they miss opportunities to retain customers within the brand sphere, even if they no longer want to receive emails.
Adweek
NOVEMBER 3, 2022
Snap Inc. teamed up with fitness tracking application Strava on the Strava Activity Lens, an augmented reality experience that enables users of Snapchat and Strava to share their fitness journey with family and friends via the former's camera. The Strava Activity Lens--available globally on Android and iOS--lets Snapchatters take a Snap or post a Story.
AdExchanger
NOVEMBER 3, 2022
Two biggie tech platforms caught our eye in the past week: Twitter and Google. The state of advertising at Twitter is a hot mess. First, Elon Musk writes a glowing. Continue reading » The post The Big Story: Twitter Drama; Google Analytics Moves Another Deadline appeared first on AdExchanger.
Adweek
NOVEMBER 3, 2022
JCPenney's "singing superfan" is back. and she has something new to croon about. Penny James--the "shopping enthusiast" portrayed by comedian and Saturday Night Live alum Melissa Villase?or--returns to sing the praises of "Black Friday Deals," flanked by backup singers The Shopettes in the first leg of the company's "We Got Your Holiday" campaign. In.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
NOVEMBER 3, 2022
With the iOS 16.1 update, consumers can pin a third-party app on their iPhone lock screens for up to 12 hours at a time, but such a spot must be earned.
Adweek
NOVEMBER 3, 2022
Ajit Mohan joined Snap Inc. as president of the Asia-Pacific region, overseeing its businesses in Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Singapore and South Korea. Mohan had been vice president and managing director, India at Meta, following other executive roles in the region, including founding CEO of Disney's Hotstar. He will join Snap's.
Marketing Dive
NOVEMBER 3, 2022
The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.
Adweek
NOVEMBER 3, 2022
As the cost of living crisis bites, British health and beauty retailer Boots is promising its "most affordable Christmas ever" with a holiday campaign focused on value for money and thoughtful gifting. The Walgreens Boots Alliance (WBA)-owned brand strikes a balance between magic and realism in its latest Christmas ad, which stars British actress Lydia.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
NOVEMBER 3, 2022
The global economy is fundamentally changing as the demand for environmentally friendly practices grows louder.
Adweek
NOVEMBER 3, 2022
TikTok allows users to tag other users in their videos on the video-sharing platform. However, people have the option to prevent others from being able to tag them in videos. Our guide will show you how to change who can tag you in videos from within the TikTok mobile application. Note: These screenshots were captured.
AdExchanger
NOVEMBER 3, 2022
Elon Musk has taken a sledgehammer to Twitter’s established ad business since his $44 billion purchase of the platform went through last Thursday. Musk’s promises to overhaul Twitter’s content moderation. Continue reading » The post Musk Says He Won’t Make Twitter A Hellscape, But Advertisers Want To Wait And See appeared first on AdExchanger.
Adweek
NOVEMBER 3, 2022
Warner Bros. Discovery just moved up its streaming timeline. The company previously announced it'd be merging HBO Max and Discovery+ by next summer. However, during an earnings call on Thursday, WBD said consumers could expect a combined streaming offering in the spring. CEO David Zaslav noted that the company has been "very hard at work".
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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