Adweek
OCTOBER 21, 2022
There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. They have an incredible gift of engaging with their customers to promote the positive features of their products and services. However, most.
Marketing Dive
OCTOBER 21, 2022
During an Advertising Week panel Thursday, panelists from iHeartMedia, Vatom and Procter & Gamble discussed the shift to an always-on metaverse strategy.
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Adweek
OCTOBER 21, 2022
As publishers stand up more in-person events, many are working to determine how to best incorporate the virtual offerings they launched during the pandemic into their larger events portfolio. The pandemic changed not only the technology and logistics of the events themselves but also consumers' expectations, motivations and perceptions of value.
Marketing Dive
OCTOBER 21, 2022
Major media players also experienced revenue dips when compared to the year prior, including Meta and Google for the first time.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 21, 2022
To mark the release of Taylor Swift's latest album, Midnights, Messenger rolled out a Taylor Swift chat theme that users can activate in conversations. This theme adds lavender message bubbles to a conversation. When this chat theme is activated in a conversation, the conversation's emoji will automatically be updated to the mantelpiece clock emoji.
Smart Insights
OCTOBER 21, 2022
Practical ideas for you to use from across the 6 pillars of effective digital marketing Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing and forecast what the major trends will … The post 2023 Digital marketing trends – What are the latest innovations you could be investing in? appeared first on Smart Insights.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
OCTOBER 21, 2022
Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays.
Adweek
OCTOBER 21, 2022
The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic changed the consumer buying journey forever, and what.
Marketing Dive
OCTOBER 21, 2022
Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players.
Adweek
OCTOBER 21, 2022
The media landscape is at an inflection point, but it's also ripe for innovation. In 2022, global audiences share more consumer frustrations than ever. So do brands, clients and partners. All are looking for new opportunities and fundamental change. Enter a new wave of media organizations looking to create solutions to some of our industry's.
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Marketing Dive
OCTOBER 21, 2022
Early audience numbers point to where the future of live sports may be headed, with more targeted advertising holding a strong appeal for brands.
Adweek
OCTOBER 21, 2022
The world of music had The Jackson 5, and the world of small and midsized business advertisers on Meta's platforms now has the Performance 5. Meta introduced its Performance 5 framework for SMBs advertising on its platform, a set of five new data-proven tactics to improve performance, as well as a hub with detailed information.
Marketing Dive
OCTOBER 21, 2022
Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P.
Adweek
OCTOBER 21, 2022
This week's edition of Marketing Morsels is stuffed with delightful and spooky samplings from American Horror Story, Heinz, the Humane Society and many more. Enjoy the assortment! Morsel #1: American Horror Story opens a BDSM-themed pop-up FX FX's American Horror Story franchise is set to launch a new series, AHS: NYC, and to accompany the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
OCTOBER 21, 2022
With the help of content syndication, you can turn content into a powerful lead generation tool. Do you want to know how? Keep reading. Until now, you used content to engage, educate, and qualify leads before they even visited your website. Now you must grow your lead pipeline by leveraging your content – content syndication is the way out for you. Here’s what we will tell you about content syndication: What is content syndication?
Adweek
OCTOBER 21, 2022
Several legal cases were pending when a class-action lawsuit led by the Washington State Attorney General Bob Ferguson was filed against the multilevel marketing company, LulaRoe. This particular lawsuit alleged that the founders of LulaRoe made false and deceptive representations regarding their business, inspiring thousands of optimistic entrepreneurs to invest their money into the lucrative.
Martech
OCTOBER 21, 2022
In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more than 50% of their monthly income. “Non-professional” content creators are defined in a release as those “exploring creative side hustles and hobbies.” Content opportunities are huge.
Adweek
OCTOBER 21, 2022
Featuring a conspiracy theorist, a computer hacker and a roleplay gaming geek, digital marketplace Skyscanner aims to position itself as "the Ultimate Travel Hack" in its latest campaign that aims to help travelers save money when booking. The global campaign created by Skyscanner's in-house creative team and Little Big Engine features several characters and the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
MNTN
OCTOBER 21, 2022
This year has seen a rise in the number of advertisers who have been moving their ad dollars to Connected TV—and it looks like that investment is not unfounded. In a new study from Comcast Advertising and MediaScience, unaided recall of ads viewed in a big screen TV environment were 2.2 times higher than the same ads served on digital mobile platforms.
Adweek
OCTOBER 21, 2022
On Oct. 6, nearly three years since their last American show, South Korean pop outfit NCT 127 played for a sold-out crowd of 12,000 fans at Los Angeles' Crypto.com Arena for the U.S. leg of their second world tour, Neo City - The Link.
Martech
OCTOBER 21, 2022
For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question. This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns.
Adweek
OCTOBER 21, 2022
The digital experiences being described collectively as "the Metaverse" has gained a great deal of traction in the last two years, so much so that Strategic Market Research has valued the global market value at $47.48 billion. That value is expected to surpass $678.80 billion by 2030. With Meta joining forces with Microsoft around the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
OCTOBER 21, 2022
HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. Use Campaign templates to recreate successful campaigns quickly. Continuing the Campaign tool enhancements from July’s releases , you can now set up templates based on successful campaigns or best practices.
Martech Series
OCTOBER 21, 2022
A year ago, Apple made some major changes to their approach to user privacy online. For app developers, the requirement that individual iPhone users must opt in for ad targeting (enabling IDFA) was a daunting reality. Many people thought it would be the end of targeting on iPhones, that no one would opt in at all. In our recent study, we compared the percentage of ad requests with IDFA presence between 14.5 or later OS versions (after the IDFA change was put in place) and pre-14.5 OS versions.
Digiday
OCTOBER 21, 2022
Cherian Thomas, head of marketing and GTM, T-Mobile Advertising Solutions. The most successful advertising tells a story. It takes consumers on a journey, actively engages their interest and ultimately delivers on its promise. In many ways, it’s like any good movie — it features a straightforward plot with a beginning, middle and end. But what happens when a good story falls off in the middle?
Martech Series
OCTOBER 21, 2022
AdCombo intends to add a Telegram bot that will notify affiliates of any offer changes. The bot will promptly send information to affiliates to let them adjust their campaigns without time loss. At present, a test version of the bot has been introduced. Currently, all the changes, such as an offer suspension, product price or payout amendments, modifications in creative materials and other crucial information for affiliates, are delivered via e-mails.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
OCTOBER 21, 2022
Interpublic’s Q3 organic growth came in at 5.6% with net revenue up just 1.5% from 2021, suggesting that US-based holding companies are already feeling the effects of the global slowdown. IPG lags fellow US-based rival Omnicom on 7.7% and seemingly gravity-defying Publicis on 10.3%. The US is French-based Publicis’ biggest market. CEO Philippe Krakowsky (above).
Martech Series
OCTOBER 21, 2022
Yes, B2B marketing has changed. But how? And what can marketers do about it? By now, it’s obvious that the economy has veered into uncertain waters. But even before that happened, B2B marketers were under increasing pressure to show tangible results that contribute to revenue goals. With customer acquisition costs soaring, channels becoming more competitive and budgets getting squeezed, the days of growth at all costs are over.
More About Advertising
OCTOBER 21, 2022
Droga5 London’s David Kolbusz has gone back to New York to be a partner in Orchard and the change seems to have done him good. He achieved a lot as CCO of D5 without the agency hitting the heights consistently (but who does these days?) It’s Thanksgiving soon, with lots of cranberry sauce on offer, The post MAA Ad of the Week: Kolbusz and Orchard for Ocean Spray first appeared on More About Advertising.
Martech Series
OCTOBER 21, 2022
With corporate and social events back in full swing post-Covid, bookers are actively looking for the perfect function spaces and HeadBox is supporting venues to fill up their end-of-year event schedules. Premier event tech platform HeadBox offers lead-generating software and 3D modeling that helps venues proactively fill up their event calendars. Generating quality leads and connecting venues with new bookers looking for the best in Sydney venue hire, HeadBox provides a first-class solution for
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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