Martech
NOVEMBER 30, 2021
Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management support and financial resources. Use the following questions as a guideline to determine the answers. Have we identified our ABM goals?
More About Advertising
NOVEMBER 30, 2021
The Co-op and agency Lucky Generals are eschewing Santa and all his works this year for a tie-up with ITV featuring the Feltham Community Fridge, a place in London where locals can donate and take away food items. With Dermot O’Leary and some local chefs. On transmission it was the first live ad from a. The post Co-op goes live for Christmas - in a community fridge first appeared on More About Advertising.
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Martech
NOVEMBER 30, 2021
Scrum organizes projects using cross-functional Scrum teams, each one of which has all of the capabilities necessary to deliver a piece of functionality from idea to delivery. The Scrum framework. The Scrum framework guides the creation of a product, focusing on value and high visibility of progress. Working from a dynamic list of the most valuable things to do, a Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adapta
More About Advertising
NOVEMBER 30, 2021
There’s little doubt where WPP CEO Mark Read sees the future: ecommerce or commerce as WPP likes to call it (the ‘e’ is clearly so last year.) WPP has bought UK-based Cloud Commerce Group, described as a technology company that helps brands sell and deliver their products across ecommerce platforms and marketplaces globally, including Amazon, The post WPP dives deeper into ecommerce with Cloud Commerce first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
NOVEMBER 30, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s all lift each other up. There’s just two things I’d like to emphasize today.
More About Advertising
NOVEMBER 30, 2021
We overlooked WPP media agency Essence’s win of the non-digital parts of Google without a pitch (doubt that anyone was surprised, even Omnicom’s PHD) but the all-conquering tech-based agency has added an intriguing newcomer – the UK’s venerable Royal Horticultural Society (RHS.) RHS director of members, marketing and digital Martine Parnell says: “The RHS continues.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 30, 2021
Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Regular monthly donations are especially appreciated. For advice companies are invited.
Martech
NOVEMBER 30, 2021
Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging. Throughout the past year, Google has been more aggressive , rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year. Complicating things further, many of these updates overlapped or occurred within the same date range, making it more difficult to understand which update(s) may have caused tr
Flashtalking by Mediaocean
NOVEMBER 30, 2021
Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads – and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online spaces. The negative impact of siloes on creativity has extensively been demonstrated by research and reports, but some parts of the industry are still operating with a legacy approach to social, where the teams working on those platforms work separa
Martech
NOVEMBER 30, 2021
Most marketing professionals know personalization is a key ingredient to successful customer engagement. But it’s not always clear how to put together a winning strategy. “One path is traditional broadcast thinking,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation at our MarTech conference. “We think about creating a small amount of content distributed to a broad audience.
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InMobi
NOVEMBER 30, 2021
Retail e-commerce sales have been on a steady rise, and the pandemic accelerated this trend with double-digit sales growth from 2019 to 2020. Now, as savvy retailers are looking to capitalize on the $100 billion dollar opportunity that is retail media, they will be looking towards the next challenge on the horizon: keeping shoppers engaged. Consumer shopping preferences continue to evolve, and so do the tools marketers have to reach and engage those shoppers.
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