Adweek
JUNE 8, 2022
There are certain products we associate with luxury and living the good life. Gold and jewels, for example. Bentleys and private jets. Maybe even a Peloton. These are all very clear status symbols. And while Hollywood darling Chrissy Teigen is reportedly a fan of Velveeta, the 104-year-old cheese product has until now been more closely.
AdExchanger
JUNE 8, 2022
Cookie deprecation is hanging over the media and advertising industry like a storm cloud. New identity solutions built on first-party data are clearly one solution, but publishers and advertisers differ on whether they’re building their own proprietary solution or a shared shelter that will scale – and explained why at AdMonsters' Ops conference in New York City.
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Adweek
JUNE 8, 2022
As the Boston Celtics hope to capture their 18th championship in franchise history in this year's NBA Finals, small businesses will be at the heart of the team's story thanks to a multi-year partnership with jersey patch sponsor Vistaprint. The marketing connection between the Celtics and Vista--the parent brand of Vistaprint, rebranded after the acquisition.
Smart Insights
JUNE 8, 2022
9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that 'crops up' when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise … The post Marketing strategy vs tactics – why the difference matters appeared first on Smart Insights.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 8, 2022
Burger King Austria's attempt to celebrate Pride Month through the offer of sandwiches which have the same bun ends on top and bottom has been accused of "rainbow washing" with an initiative described as "tone deaf" and "lazy" by social media users in response to its promotion. Having announced the release of "The Pride Whopper".
Martech
JUNE 8, 2022
The perfect storm has been brewing around digital identity for some time. We’ve got Google’s ever-impending deprecation of third-party cookies set to take effect in 2023; Apple’s decision to phase out its mobile identifier for Advertisers (IDFA) to track users for targeting, personalization and attribution; and most recently, Google’s announcement that they are planning to follow Apple’s lead and pull the plug on targeting across Android devices.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 8, 2022
As clients look for alternatives to third-party cookies, ad agency Dentsu can steer them to its in-house Contextual Intelligence tool, which launched today. Although contextual targeting is often considered inferior to demographic or behavioral targeting, it can drive performance. Jewelry retailer Pandora piloted the tool during the 2022 Valentine’s Day season.
Adweek
JUNE 8, 2022
Rihanna's Savage X Fenty lingerie and sleepwear brand has always embraced inclusivity by offering extensive options for a wide range of sizes and body types. These values made it a natural fit for creating a line themed to Pride, which it did in 2021. Now, the brand is continuing its commitment to LGBTQ+ communities with.
Martech
JUNE 8, 2022
With Salesforce Connections taking place in person this week, the cloud-native vendor dropped a long list of announcements about its Commerce and Marketing Cloud offerings, including a pilot NFT cloud under the Commerce umbrella. It also announced a series of new partnerships, with the partners set to debut new apps on the Salesforce AppExchange. NFTs for Commerce.
Adweek
JUNE 8, 2022
For most marketing teams, there's a wall separating brand marketing and performance marketing. But that wall is crumbling, and it's coming down faster now. The ones leading the demolition will build in its place this decade's generation of breakout brands. They are the brand marketers who are reengineering creativity to be data-driven, and performance marketers.
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Martech Series
JUNE 8, 2022
EnsembleIQ’s Path to Purchase Institute, which serves the needs of brand manufacturers, retailers, agencies and solution providers in the commerce marketing industry, today unveils a research report focused on Gen Z purchasing power. When it comes to social commerce, Instagram takes the top spot with 38% of Gen Z shoppers ranking it as their preferred platform for making in-app purchases.
Adweek
JUNE 8, 2022
Google announced Wednesday it's tightening its verification process for advertisers promoting financial services in an effort to fight financial fraud and scams. The policy will roll out in Australia, Singapore and Taiwan this month. For most countries where advertisers promote financial services, Google requires information like hidden fees to a service or a minimum and.
Martech Series
JUNE 8, 2022
Aqfer , a leading provider of big data marketing solutions, announced a new partnership with Adstra, a leading provider of identity management and identity recognition solutions that specializes in the bridging of known and anonymized data. The partnership gives Aqfer’s clients and their customers access to Adstra’s Conexa Enterprise Identity Platform and Adstra’s wealth of identity, attribute, and audience data, all of which will help Aqfer’s clients and their customers augment their existing i
Adweek
JUNE 8, 2022
There aren't too many objects you can see on display at New York's Museum of Modern Art and still purchase for your home. But one of them is the lounge chair and ottoman by Charles and Ray Eames. The fabled husband-and-wife design team--whose ethos held that post-war living spaces should be simple, beautiful and comfortable--made.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
JUNE 8, 2022
The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.
Adweek
JUNE 8, 2022
The end of an advertising era has come: Bud Light is wrapping up its relationship with Wieden+Kennedy after a seven-year run. The beer maker has put its creative account up for review and W+K has declined to defend the business. Those productive seven years saw a new catch phrase created for the beverage, a return.
Frequence
JUNE 8, 2022
In the digital advertising space, there are so many puzzle pieces when it comes to selling and distributing content. From third-party applications to omnichannel reporting, how do you put all those pieces together?
Adweek
JUNE 8, 2022
White Claw returns to its now-established formula of beautiful people doing cool things in black-and-white cin?ma v?rit?, this time with a streetwear twist, to introduce its new lemonade hard seltzer. The work, from agency VCCP NY, stars "three innovators at work on their craft" in music, fashion and sports, set to the upbeat TikTok hit.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
JUNE 8, 2022
Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ [.]. The post Smart AdServer Rebrands as Equativ appeared first on ExchangeWire.com.
Adweek
JUNE 8, 2022
Embracing the darkness, heavy rock festival Copenhell is promoting its partnership with Carlsberg-owned beer brand Tuborg with the release of a terrifying film that would celebrate the beer its own style. The event, which takes place over four days in the center of Copenhagen, Denmark, describes itself as "the widest metal party in the north.".
MNTN
JUNE 8, 2022
While we can’t ignore the doom and gloom talks of inflation, recession and everything in between—there’s also a big group of consumers who aren’t letting that stop them from getting out of the house and spending again. Don’t believe us? The numbers say it all, so take a walk on the sunny side of the street with us as we share a few of the numbers that will make it more than worth your while to be switching your campaigns on this season.
Adweek
JUNE 8, 2022
UK-founded international coffee chain Pret A Manger has unveiled a freshly-brewed brand purpose and visual identity to reflect its move into new global markets--and highlight its ongoing digital transformation. The high-street business said its new mission will be to "make every day a little brighter for customers," with a vision to "spread joy at every.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JUNE 8, 2022
B2B conversational marketing platform Drift has announced that Scott Ernst will become CEO while co-founder David Cancel will take on the role of executive chairman. Co-founder Elias Torres will continue in the CTO role. Cancel and Torres are a rare example of Latinx co-founders in the martech space. David Cancel. Ernst spent over five years at market research and digital marketing company Macromill, leading it through a successful IPO, and was most recently CEO at social video measurement compa
Adweek
JUNE 8, 2022
Today, audio company iHeartMedia and insurance company State Farm announced a partnership to launch iHeartLand on Roblox. State Farm will have exclusive naming rights to an arena in iHeart's virtual world. Top line The announcement is tied to State Farm's 100th anniversary this summer. According to iHeart, the new metaverse experience aims to connect fans.
Marketing Dive
JUNE 8, 2022
Leveraging Catalina’s measurement capabilities, a campaign with Dole Fresh Foods delivered an 8% sales lift and an 8.5% increase in category share.
Adweek
JUNE 8, 2022
LinkedIn Wednesday introduced Business Manager, calling it a centralized platform that will enable members who work at large agencies and enterprises to manage ad accounts, businesses they work with, pages and people. Vice president of product Gyanda Sachdeva wrote in a blog post Wednesday, "As 'The Great Reshuffle' lingers on and key decision makers are.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JUNE 8, 2022
AI-Powered Social Media Screening provider realizes a 230+ percent increase in new customers and a 300+ percent SaaS revenue increase, amid continued global expansion. Ferretly International, a global leader in AI-Powered social media screening software, announced record growth in the past 12 months, achieving a 230 percent increase in new customers and a 300 percent increase in Software-as-a-Service (SaaS) revenue compared to the same period last year.
Adweek
JUNE 8, 2022
What does a successful brand look like today, and how will it look tomorrow? As companies constantly evolve their models, values, priorities and strategies, it can be overwhelming for marketers. So how can brands keep pace?
Martech Series
JUNE 8, 2022
New release of CrafterCMS innovates with major new content authoring capabilities that enable composability of all types of content-rich digital experiences. CrafterCMS, the leading open-source Git-based headless CMS for enterprises, announced the general availability release of its version 4. The new release includes three major new capabilities: 1) a brand new Experience Builder for composing digital experiences from reusable plug-ins and components, and for true in-context editing and preview
Adweek
JUNE 8, 2022
Who doesn't remember Kmart? At its height, Kmart was the second-largest retailer in the United States, operating 2,400 stores with 350,000 employees. The company was generating around $37 billion a year in sales, ranking 2nd to Sears. But by 1990, it would see a tectonic shift, with its fortunes beginning to change. Find out how.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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