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UK-founded international coffee chain Pret A Manger has unveiled a freshly-brewed brand purpose and visual identity to reflect its move into new global markets—and highlight its ongoing digital transformation.
The high-street business said its new mission will be to “make every day a little brighter for customers,” with a vision to “spread joy at every interaction with the brand”—whether that’s online or in-store.
The renewed sense of purpose has been crystalized in a new strapline: “Pret. Makes Every Day.”
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