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The end of an advertising era has come: Bud Light is wrapping up its relationship with Wieden+Kennedy after a seven-year run. The beer maker has put its creative account up for review and W+K has declined to defend the business.
Those productive seven years saw a new catch phrase created for the beverage, a return of its legendary spokespeople, the creation of a medieval court and knight, plus a handful of memorable Super Bowl spots.
Below are a few of the choice moments Wieden+Kennedy created with the Bud Light brand since 2015.
‘Dilly Dilly’
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