Adweek
JUNE 1, 2022
In many ways, the Great Digital Acceleration is, in fact, the Great Social Acceleration. There are now more than 4.5 billion social media users globally, and almost 500 million users have joined in the last 12 months alone. Messaging, the new social darling, is also surging--80% of time on mobile devices is now spent on.
Marketing Dive
JUNE 1, 2022
A bid at addressing the pandemic's work-life imbalance, the functional gizmo complements a new brand platform tackling tired cliches.
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Adweek
JUNE 1, 2022
Meta will mark Pride Month with its introduction of an LGBTQ+ Safety Center Hub on Facebook, which will provide users of the social platform with features including details on how to report harmful content, guides to improve account security and tools to prevent bullying and harassment. Pride-themed avatars and stickers debuted Wednesday for use in.
Martech
JUNE 1, 2022
Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 1, 2022
Maybe instead of thinking this period as the Great Resignation among brand marketing leaders, perhaps it's more accurate to call it the Great CMO Shuffle. Back in January, Bruno Cardinali decided to step down as CMO of Popeyes Louisiana Kitchen after three years in the role. Now, Jeff Klein is taking on that post, departing.
AdExchanger
JUNE 1, 2022
In order to gain access to performance advertising budgets (and prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct performance marketing solution under the new name VM Connect. The relaunch is also a milestone in Vox Media’s integration of Group Nine’s digital properties and tech stack following its. Continue reading » The post With Group Nine Deal Closed, Vox Media Integrates Its Performance Marketing Solution appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 1, 2022
Are you equally left- and right-brained? Love working with people and numbers? In front of the camera and on spreadsheets? Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers.
Adweek
JUNE 1, 2022
Messenger added a Calls Tab to its Android and iOS applications to make it easier for users to connect with friends and family in one tap. A Meta spokesperson said there are more than 300 million audio and video calls on Messenger every day, and the rate of average daily callers is up over 40%.
Martech
JUNE 1, 2022
Despite the sea of information available to the 4.95 billion internet users today, fresh content is being generated by the second. Producing engaging content that can distinguish itself within this volume takes a considerable amount of time and effort. In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base.
Adweek
JUNE 1, 2022
Despite its thousands of superstores across the United States, Walmart could soon lose its status as the country's biggest retailer to Amazon's massive online shopping business, a new report projects. The study, published by digital commerce service Edge by Ascential, predicts Amazon will surpass Walmart in its share of the overall U.S. retail market in.
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AdExchanger
JUNE 1, 2022
You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data? And what makes first-party data more suited to a privacy-centric ad experience? Defining first-party data First-party data is data that.
Adweek
JUNE 1, 2022
The beauty industry is regularly criticized for catering to a limited demographic while pressuring consumers to conform to unrealistic standards. Still, there have always been people working in creator spaces and behind the scenes to facilitate a more inclusive beauty world. With the intention of creating a brand accessible for all, Andrew Fitzsimons Haircare has.
Martech
JUNE 1, 2022
ABM is more than just another marketing channel to add to your mix. It’s a complete go-to-market strategy that requires new processes, better collaboration, and more accountability. But don’t let that intimidate you. We’re here to help you get started and create a clear path for iteration and scalability. Register today for “Take a Crawl, Walk, Run Approach to Multi-Channel ABM” presented by Terminus.
Adweek
JUNE 1, 2022
While ecommerce giant Amazon has an eye on expanding its cashierless retail experience into travel and entertainment, another retail titan, Dollar General, is turning its attention to self-checkout. In a recent Q1 2022 earnings call, COO Jeff Owen said Dollar General has launched a pilot of self-checkout-only stores and plans to test this concept at.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JUNE 1, 2022
Under the new "Heat Happens" global narrative, rising artists will interpret a hook written by award-winning musician James Blake.
Adweek
JUNE 1, 2022
Twitter is testing the addition of the ability to toggle between For You and Latest timelines within its Communities. The test is being conducted with a group of users across Android, iOS and the web, and the setting they choose will become their default each time they visit the specific Community they made the choice.
Martech
JUNE 1, 2022
Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite CRM, but ZMP is a more comprehensive marketing suite comprising customer data management, identity management, omnichannel activation and analytics.
Adweek
JUNE 1, 2022
California-based RPA vps and creative directors Yama Rahyar and Bang Pham show that embracing differences while working toward shared beliefs can be a major part of what makes a partnership click. Their advertising origin stories couldn't be more different. For Pham, "It all started with a typeface: Futura Bold Oblique.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
JUNE 1, 2022
From analytics and CRM to emails and social media, automation has seeped into virtually every step of the marketing process. Despite how far it’s come, automated marketing will continue to scale, with global spending on marketing automation software slated to grow to reach $ 25 billion, a sevenfold jump from where it stands now at $ 3.6 billion. To produce tangible results in the increasingly automated landscape, marketers must learn to embrace automation by cashing in on the latest trends.
Marketing Dive
JUNE 1, 2022
Along with launching a Discord server, the brand will host online events where shoppers can buy limited-edition items and receive accompanying NFTs.
AdExchanger
JUNE 1, 2022
With so many regional privacy laws around the world, and more on the way, compliance is complicated. Rube Goldberg comes to mind. On Wednesday, the IAB Tech Lab announced the launch of its Global Privacy Platform (GPP), which is a protocol designed to standardize the sharing of consent signals so companies can more easily comply. Continue reading » The post IAB Tech Lab Launches Global Privacy Platform To Transmit Kosher Consent Strings appeared first on AdExchanger.
Marketing Dive
JUNE 1, 2022
Two years after George Floyd was murdered, the brands that have created new playbooks for building better antiracist businesses matter most.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JUNE 1, 2022
App store discoverability has always been a battle. But the rising cost of paid user acquisition coupled with Apple’s recent privacy changes on iOS means the gloves are off. “Optimizing and maximizing the organics you can get becomes really important when there’s less efficiency in the user acquisition funnel,” said Dave Bell, CEO and co-founder. Continue reading » The post Airship Gets Into App Store Optimization With The Acquisition Of Gummicube appeared first on AdExchanger.
Aronson Ads
JUNE 1, 2022
At Aronson Advertising, we are constantly monitoring the digital advertising landscape and finding the most effective methods for advertising. And with a variety of social platforms in the social media sector it can be difficult to decide which avenue is the best choice to advertise your business or product. In the following article, we will weigh the pros and cons of one the newest and rapidly popular social media platforms, TikTok, to help you decide if it’s a worthwhile choice for your advert
AdExchanger
JUNE 1, 2022
The IAB Tech Lab announced its Global Privacy Platform (GPP), a framework to standardize the sharing of consent signals so companies can more easily comply with global privacy regulations. “It’s a protocol for streamlining and managing cross-jurisdictional privacy compliance,” said IAB Tech Lab CEO Anthony Katsur – which is why the platform will be ready to incorporate new consent strings within the framework as they emerge.
MNTN
JUNE 1, 2022
Today, we’re excited to officially make Audience Segment Reporting available to all marketers using the MNTN Performance TV platform. Now, MNTN users can drill down and view performance data tied to each individual audience segment included in their targeting—providing a detailed picture of the exact, high value customers responsible for driving conversions and revenue.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Basis
JUNE 1, 2022
This is the eighth in an 11-part series of blog posts that focus on Basis Technologies’ corporate guiding principles , and how those values show up in the workplace and in the lives of our people. While many are calling this period the Great Resignation, there’s another emerging term that may describe it better: the Great Reshuffle. People are reevaluating the kind of work they want to do each day and shifting their careers to match those needs.
Brid.tv
JUNE 1, 2022
Join our Ad Ops and Programmatic Specialist, Marco Baucal, as he shares how publishers can prioritize campaigns to specific mid-roll cue points straight from Google Ad Manager. The post [Ad Ops Guru] — How to Prioritize GAM Campaigns to Specific Mid-Roll Cue Points appeared first on BRID TV.
AdExchanger
JUNE 1, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Spree “When it’s time to unwind and watch TV, I always sit down with my two must-haves: my favorite snack and my smartphone,” Google TV product manager Hanwook Kim writes in a Google blog post on Wednesday, announcing a new iOS app that. Continue reading » The post Google TV’s New iOS App Is A Data Coup; The Sandbox Isn’t For Playing – It’s For Boxing appeared first on AdExchanger.
Martech Series
JUNE 1, 2022
Thryv Holdings, Inc., the small business platform for growing small- to medium-sized businesses (SMBs), today announced it has hired Tami Cannizzaro as Chief Marketing Officer. With more than 20 years of experience building tech companies into category leaders, Cannizzaro will play a key role in Thryv’s growth strategy. “Tami has a proven track record of driving new customers, increased engagement, and revenue growth for major global technology brands as well as emerging leaders in the category,
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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