Adweek
NOVEMBER 21, 2022
A virtual version of the Macy's Thanksgiving Day Parade will be held alongside the real one this year as a way to get younger, digitally savvy fans excited about the event. The department store is launching a scaled-down procession through the streets of an online world hosted on the OnCyber platform. The activation will also.
The Ad Tech Blog
NOVEMBER 21, 2022
Developers are artists. It is not because they have ridiculous demands. It is because they need to be creative to get the job done. There are millions of options for architecture, technology, implementation, and testing for a simple problem. So they need to get creative. Sometimes founders and managers take creativity away. They tell engineers the “how” instead of the “why.” They keep the why to themselves with the intent to have leverage over engineers and send them on t
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
NOVEMBER 21, 2022
Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business. The toy giant is launching an NFT marketplace within its direct-to-consumer ecommerce platform, Mattel Creations, this week on the Flow blockchain where fans will be able to buy digital art tied to classic products like.
AdExchanger
NOVEMBER 21, 2022
An interview withNicola MendelsohnVP, Global Business GroupMeta’s stock took a nosedive after the company reported its third-quarter earnings in late October. Less than two weeks later, Meta confirmed plans to. Continue reading » The post Nicola Mendelsohn, Meta’s Ad Chief, Claps Back At The Metaverse Critics appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 21, 2022
While experts have long advocated for eliminating silos within companies, the marketing and human resources teams have historically never had much reason to collaborate. In fact, they're kind of polar opposites: One is distinctly external while the other is internally focused. Now, however, HR priorities like recruitment, retention and relationships are increasingly becoming key marketing.
Martech
NOVEMBER 21, 2022
For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. However, there’s another area one click away that gives opportunities to support data collection and analysis. . The “Admin” screen is usually frequented by analytics practitioners and those implementing data collection, but there are marketing benefits to getting familiar with the features available. .
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
NOVEMBER 21, 2022
Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.
Adweek
NOVEMBER 21, 2022
Instagram allows people to mute the users they follow on the photo- and video-sharing platform. When a user mutes someone, they will stop seeing their content on Instagram, but they won't unfollow them. Our guide will show you how to view all of the users you've muted in the Instagram application. Note: These screenshots were.
Martech
NOVEMBER 21, 2022
The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. Sponsorship. 19 : World Cup tournament sponsors. $7.5 billion : Total revenues for event organizer FIFA. 7 and 69 : Tournament and team sponsors contacted by Bloomberg News based in places where human rights criticism was widespread — the U.S.,
Adweek
NOVEMBER 21, 2022
Chemistry Cultura's ecd Alejandro Barreras says that his proudest work was neither for a "glamorous client or target demographic," nor did it have a big budget. Rather, the work he and his team accomplished for Libre by Nexus continues to stick out because of its undeniable impact. "Libre by Nexus is a company that provides.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
NOVEMBER 21, 2022
Swaroop ReddyCIO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Swaroop Reddy, CIO at. Continue reading » The post The Psychology of Pandemic-Induced Shopping Behaviors appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2022
Bob Iger is wasting no time making changes at Disney. On Sunday, Disney's board of directors announced Iger was back as CEO at the company, replacing Bob Chapek. Now, Chapek's right-hand executive is gone too. Monday afternoon, Iger sent a memo to Disney Media & Entertainment Distribution employees noting that Kareem Daniel, the company's chairman.
Marketing Dive
NOVEMBER 21, 2022
While long-form live shopping contracts elsewhere, Twitch has added more Pog Picks shopping events and nearly tripled sponsorship revenue.
Adweek
NOVEMBER 21, 2022
When we're kids, our parents seem desperately uncool to us. But as we grow older, we start to see them as humans. And some of us even end up following in their footsteps, as is the case with Mayan Lopez and her dad, comedian George Lopez. The father and daughter star in the new NBC.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
NOVEMBER 21, 2022
Consumers will be relying on credit cards, their savings and heavy discounts in what is shaping up to be an uncertain season for retailers.
Adweek
NOVEMBER 21, 2022
Heinz is asking loyal fans of its ketchup brand to put their money where their mouth is. Starting Nov. 30 at 8 a.m. ET and running through Dec. 21, the "Tip for Heinz" campaign is encouraging Heinz fans to add an extra $1 tip for Heinz while dining out at restaurants not offering the brand.
AdExchanger
NOVEMBER 21, 2022
Founded in 2016, the male grooming company Manscaped started out primarily as a performance marketing engine. The products were simply a way for the brand to use its expertise in. Continue reading » The post Manscaped’s Message To Marketers: Embrace Complexity And Too Much Content appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2022
Failing to include early voters in audience segment targeting could have led to nearly $1.5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing previous midterm election cycles, according to estimates by performance marketing company Stirista. The 2022 key voter analysis from Stirista found 65% of the total U.S. midterm votes were.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
NOVEMBER 21, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. House Of The Mouse Disney has replaced CEO Bob Chapek with former CEO Bob Iger in a surprise turn. Continue reading » The post Iger Iger, Burning Bright; Who Surveils The Surveillers? appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2022
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, outlines the findings from a study on AR's relationship to recall and brand choice. Do I have your attention? When it comes to planning, buying and measuring media, all eyes are on attention these.
Chief Martech
NOVEMBER 21, 2022
Ever see the miniseries From the Earth to the Moon ? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required a huge number of different component technologies, many each breakthrough innovations on their own.
Adweek
NOVEMBER 21, 2022
Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record. Harman, which was acquired by Samsung in 2017, designs and engineers products such as connected car systems, audio and visual products, enterprise automation solutions and connected services for auto-manufacturers.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Smart Insights
NOVEMBER 21, 2022
Looking to forecast your return-on-investment from digital media? Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you set budgets and define your goals If you're forecasting your digital media spend, … The post Average CTRs display and search advertising – 2022 compilation appeared first on Smart Insights.
Adweek
NOVEMBER 21, 2022
Mastodon allows users to bookmark their favorite posts so that they can easily view them again later on. Our guide will show you how to bookmark a post in the Mastodon mobile application. Note: These screenshots were captured in the Mastodon app on iOS. Step 1: Tap the three dots in the top-right corner of.
AdExchanger
NOVEMBER 21, 2022
As part of a plan to consolidate its SSP partners, Horizon Media struck a deal with PubMatic Monday. By reducing the number of partners needed to facilitate a programmatic auction, Continue reading » The post Horizon Media Whittles Down Partners And Strikes SPO Deal With PubMatic appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2022
As the Covid-19 pandemic enters its 32nd month and an economic crises looms, agency leaders have a lot to deal with away from the day-to-day operations. This includes how and when to communicate company goals to a disparate staff. Adweek attended the Worldwide Partners conference in Amsterdam recently and gathered a group of independent agency.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
NOVEMBER 21, 2022
A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint.
Adweek
NOVEMBER 21, 2022
Technology's cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. To make consumers question their buying behaviors and consider purchasing "reborn" devices instead, electronics marketplace Back Market has released a U.S. brand awareness campaign. Released on Nov. 21, the "Tech.
Marketing Dive
NOVEMBER 21, 2022
“Jazz Bath: The Bath Bomb Sessions,” plays off of an existing commercial starring saxophone-playing character Jeff and quarterback Patrick Mahomes.
Adweek
NOVEMBER 21, 2022
The world's largest animal rights organization People for the Ethical Treatment of Animals (PETA) has released its first Christmas campaign offering the point of view of a turkey over the holiday season. Created by animation house Dream Farm Studios, the two-minute film introduces Toby the turkey, showing his life-story and how he came to make.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
348 
Let's personalize your content