Adweek
FEBRUARY 23, 2023
As brands experiment with recent advances in generative machine learning, one of the nation's biggest cable companies is offering small and medium-sized businesses the means to generate and place television commercials with artificial intelligence. Spectrum Reach, the ad sales arm of cable giant Charter, is rolling out a new tool that will pull information and.
Marketing Dive
FEBRUARY 23, 2023
Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications.
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Adweek
FEBRUARY 23, 2023
Jordan Brand, the Nike-co-owned footwear and apparel line that continues the legacy of basketball star and entrepreneur Michael Jordan, has released a campaign to inspire youth and celebrate women athletes. The mission of Jordan Brand, which is one of the world's most successful footwear brands, focuses on "flight" as it aims to support creative potential.
VideoWeek
FEBRUARY 23, 2023
Today we’re delighted to be launching the Sustainability in Advertising Guide 2023. You can download your free copy here. Sustainability has risen up the ad industry’s agenda in the last few years, as it’s become increasingly unavoidable how urgently media and advertising – like every other industry – needs to work towards true sustainability.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 23, 2023
One thing is top of mind for marketers across the board in 2023: driving operational efficiency. With a recession looming on the horizon, it's high time for businesses of all sizes to start planning and executing more precise go-to-market strategies or risk losing clients to savvier competitors. Enter account-based marketing (ABM), a strategy that go-to-market.
Marketing Dive
FEBRUARY 23, 2023
The marketer is the first to take advantage of a new alliance between Bain & Company and ChatGPT developer OpenAI.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 23, 2023
Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.
Adweek
FEBRUARY 23, 2023
There are a few ways to look at the new ads for plant-based drink brand Silk Nextmilk. First, they could be an homage to one of the most iconic and visually impactful campaigns in history, with an animal-free product tweak and a passel of celebrity offspring. Or second: A bunch of nepo babies star in.
Marketing Dive
FEBRUARY 23, 2023
Children of David Beckham, John Travolta, Christie Brinkley and Shaquille O'Neal give "Got milk?" and its iconic mustaches a plant-based spin.
Adweek
FEBRUARY 23, 2023
IPG's Mediabrands won Geico's business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence's estimates, it spent $1.38 billion last year on measured media. Of that, Geico funneled $827 million into offline spend, including TV. It spent $553 million on digital.
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AdExchanger
FEBRUARY 23, 2023
The supply-path optimization trend is catching on with video publishers. The post Why This Streaming Platform Decided To Work With Fewer Tech Partners appeared first on AdExchanger.
Adweek
FEBRUARY 23, 2023
On the anniversary of Russia's invasion of Ukraine, a state-affiliated, yet independently run media organization is stepping up its mission to make a difference and tell human stories amid the inhumanity of war. While the war is fiercest on the frontlines, Ukraine's advertising and creative sectors continue their fight in the information war. Once heavily.
Marketing Dive
FEBRUARY 23, 2023
Though the ByteDance platform drew the highest engagement rate per post, the app had the lowest weekly post frequency, according to Rival IQ.
Adweek
FEBRUARY 23, 2023
With a major portion of the U.S. workforce now remote and the digital nomad lifestyle on the rise, the very concept of a 40-hour workweek is changing on a fundamental level. Tapping into this new flexibility by pursuing travel and adventure might have its hardships, but it's also helped some people develop a better work-life.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
FEBRUARY 23, 2023
Toyota has launched an AR experience for U.S. car buyers interested in the latest model of the Toyota Crown. The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. The app-free AR experience was developed in partnership with Yahoo. When users scan the QR code they can see a 3D rendering of the new car on their phone screens, placed in the context of their immediate surroundings, whic
Adweek
FEBRUARY 23, 2023
Last week, when luxury conglomerate LVMH made the surprising decision to appoint Pharrell Williams as creative director for Louis Vuitton, fashion insiders were shocked. But from a marketer's perspective, the choice signaled what's been evident for some time: The future for brands rest in the hands of multi-hyphenate creatives. Spirit brand Diageo further validated that.
AdExchanger
FEBRUARY 23, 2023
The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive edges. The post Supply-Path Optimization Is Guiding Video SSP Strategy appeared first on AdExchanger.
Adweek
FEBRUARY 23, 2023
WPP expects demand from clients to remain strong for the coming year having recorded a like-for-like revenue increase of 6.7% for 2022 while continuing to evolve its operating model and structure. It now also faces speculation that it may sell off its remaining 40% holding in data and research business Kantar. The agency network, which.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
FEBRUARY 23, 2023
Section 230 protects tech platforms, but the Supreme Court is hearing a challenge to the statute. Plus, the latest in the courtroom battle between Kochava and the FTC. The post The Big Story: The Supreme Court Takes On YouTube Algorithms appeared first on AdExchanger.
Adweek
FEBRUARY 23, 2023
The sports media publisher The Athletic, which The New York Times acquired last January for $550 million, is expanding coverage into the world of Formula 1 racing, spurred by growing audience appetite in a relatively under-reported area of the sporting world.
Marketing Dive
FEBRUARY 23, 2023
To promote its premium Heinz 57 brand, the ketchup maker has partnered with upscale hospitality firm Ennismore for in-person and digital experiences.
Adweek
FEBRUARY 23, 2023
Peacock's steely Bel-Air series returns for season two today, and the NBCUniversal streaming service lined up a host of brands to back the reboot. The first season of the show became one of Peacock's most-watched original series after it debuted on Super Bowl Sunday last year, and brands like Lexus are happy to make a.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
FEBRUARY 23, 2023
First off, let us provide a quick disclosure: This blog post was written by a human. It’s a bit crazy to think that, just a few months ago, no such statement would have been necessary. Sure, if you got enough monkeys with keyboards together for an infinite amount of time, they would eventually have written this very piece (along with the complete works of William Shakespeare).
Adweek
FEBRUARY 23, 2023
At Fox, they'll do it live. On Thursday, the company finally announced its upfront week plans, revealing it will have a live presentation on Monday, May 15, at The Manhattan Center, showcasing its portfolio of sports, entertainment, news and streaming. The individual business units will also hold pre-upfront presentations highlighting their strengths and giving clients.
AdExchanger
FEBRUARY 23, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Artificial Ads Advertisers can use AI to generate entire TV commercials. Wait, what? Spectrum Reach launched an AI The post A Spectrum Of TV Creative; PMax Concedes A Few New Advertiser Controls appeared first on AdExchanger.
Adweek
FEBRUARY 23, 2023
Agencies and ad-tech vendors are working to clean up the media supply chain--environmentally speaking. But real progress will be slow without common agreed-upon measurements. Last week, WPP's GroupM announced an updated version of its carbon calculator, based on the media decarbonization methodology released last July. It lets agencies estimate the carbon emissions of a client's.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Monsters
FEBRUARY 23, 2023
For some reason, publishers have slowly adopted new ad ops methods. Many have fallen into the pattern of simply doing things as they have always been done. Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This doesn’t feel like it’s setting ad ops teams up for success.
Unruly
FEBRUARY 23, 2023
Direct paths simplify the selling process. With a full purview into Amobee demand, the Unruly SSP can help publishers package their inventory as a managed service. Future Today now uses Unruly to bundle supply into programmatic guaranteed and PMP deal IDs for Amobee, “which is a first for us,” Shkolnik said. Managed service revenue is a new revenue stream for Future Today, she added.
Playwire
FEBRUARY 23, 2023
This is a guest post by Will Hackett, Marketing Director at inBrain.
Digiday
FEBRUARY 23, 2023
Produced in partnership with Marketecture The following article highlights an interview between Adam Markey, director of product management for Roku Ad Platforms, and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn how Roku brings a data-driven approach to streaming television ads and building a data identity ecosystem for CTV.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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