Adweek
OCTOBER 27, 2023
The entertainment and culture publisher BuzzFeed Inc. is in advanced discussions to sell Complex Media, which it acquired in January 2021 for $300 million, to the livestream ecommerce platform Ntwrk, according to three people familiar with the transaction.
Seth Godin
OCTOBER 27, 2023
And those are the two challenges of anyone seeking to make an impact. First, we get distracted by the inclination to make the group as big as we can imagine. After all, the change is essential, the idea is a good one. It’s for everyone. Except that’s a trap. Because a group that’s too large cannot be coherent or organized. Or perhaps, we blink and settle for a group that’s too small.
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Adweek
OCTOBER 27, 2023
Just over one year ago, Unilever switched out the traditional CMO role for a marketing position that bridged sales and digital. Now the CPG giant, famously one of the world's biggest advertisers, has reinstated the role. Well, almost. On Thursday, the Dove and Ben & Jerry's owner announced that Esi Eggleston Bracey, who currently leads.
AdExchanger
OCTOBER 27, 2023
Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers. The post Ad Targeting And Measurement On Disney+ Gets An Upgrade appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 27, 2023
An older woman wearing a blazer tiptoes into an office holiday party with a mischievous glint in her eye. This party is dull, but it's about to liven up, thanks to the secret weapon hidden in her purse: a bottle of Ocean Spray Cranberry Juice Cocktail. When no one is looking, the woman pours cranberry.
Martech
OCTOBER 27, 2023
HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 27, 2023
Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like Apple’s Ask App Not to Track. The concern is that IP addresses, like cookies, can be used to track online activity and create persistent user profiles. The logic is that, if cookies are a threat to privacy, IP addresses are too.
Adweek
OCTOBER 27, 2023
Hard-core Green Bay Packers fans--the ones wearing foam blocks of cheddar as hats--would not consider showing up on game day with a plant-based cheese pizza as a snack. That party foul could result in "unhappy townspeople wielding pitchforks," according to a focus group member who went medieval in his opinion of cheese alternatives. But moments.
Martech
OCTOBER 27, 2023
Where there’s hype, there’s curiosity. But in marketing technology, hype is often accompanied by confusion. Martech buyers continually work to stay on top of what’s new and exciting. This requires cutting through the product marketing vocabulary and understanding what a particular topic or trend can do to create value and how it applies to your organization’s needs.
Adweek
OCTOBER 27, 2023
In the ever-evolving landscape of marketing, collaboration, leadership and adaptability are the cornerstones of success. As a seasoned professional in the industry and CEO of Marketing Architects, Angela Voss delves into the nuances of collaboration, her approach to mentorship and her vision for the future of marketing. She also sheds light on the strategies and.
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Martech
OCTOBER 27, 2023
Amazon generated $12.06 billion from its advertising services in the third quarter of 2023. The figure marks a 26.3% increase from the same period in 2022 – a result significantly better than forecasts predicted by Wall Street. Why we care. Amazon’s exceptional performance is the latest sign digital advertising is experiencing a robust resurgence following the economic downturn.
Smart Insights
OCTOBER 27, 2023
Using re-brandable digital marketing tools and templates can help small marketing agencies and consultants compete with the bigger players - here's how The concept behind white labeling/private labeling in business is simple. It's a business arrangement in which one company … The post Why are more marketing agencies and consultants using specialist digital marketing white labelling?
Ad Badger
OCTOBER 27, 2023
SUBSCRIBE A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update. Read More An Important Update To Sponsored Product Placement Bid Modifiers [The PPC Den Podcast] The post An Important Update To Sponsored Product Placement Bid Modifiers [The PPC Den Podcast] appeared first on Ad Badger.
MNTN
OCTOBER 27, 2023
After a strike that lasted merely five months, the Writers Guild has officially reached and ratified an agreement with studios and streamers. But the story of the strikes doesn’t stop there. The SAG-AFTRA strike continues to drag on this week due to failed meetings and flopped proposals, and we’re already starting to see some of the ramifications of these strikes affect the industry.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
illumin
OCTOBER 27, 2023
So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success? This answer is going to be slightly different for every company. Gil Allouche, Co-Founder and CEO of Metadata.io, wrote in Forbes that a good company culture is “genuine, valued and meaningful.
Automatad Inc.
OCTOBER 27, 2023
Share Tweet Share Video is the king of content format and is witnessing unbelievable annual growth. In the U.S., there are 244.4 million digital video viewers, of which 91% of the consumers prefer video content. 92% of the marketers say they got high ROI using video marketing. Source The statistical popularity of video redirected the publishers to distribute video content and do video monetization.
AdvertiseMint
OCTOBER 27, 2023
Do you know the best Amazon PPC management software tools? Amazon PPC ads are a highly effective strategy for Amazon sellers to boost their Amazon advertising campaigns. However, managing Amazon PPC campaigns can be complex and time-consuming, and that’s where Amazon PPC management tools come to the rescue. This article will explore some of the best Amazon PPC software available to help you streamline your Amazon ad campaigns.
MNTN
OCTOBER 27, 2023
In the ever-expanding world of streaming services, FAST (free, ad-supported streaming) platforms are making serious waves, with 47% of U.S. households diving into FAST services weekly. That’s according to a new survey from Kantar, which revealed that FASTs are now the fastest growing type of streaming platform. This may come as no surprise — as SVOD services continue to increase their prices, consumers are looking for ways to cut costs on their streaming fees.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Basis
OCTOBER 27, 2023
For much of its history, the digital advertising world has been something of an iceberg: its surface shiny and bright, lighting up internet users’ screens while supporting organizational growth and powering the digital economy. Adtech largely ran out of the public’s site—back before the average Joe understood the connection between a morning Google search for lampshades and an afternoon ad for a home goods store.
More About Advertising
OCTOBER 27, 2023
People get Switzerland and Sweden confused, so this new campaign from Visit Sweden is here to clear things up once and for all with the offer of a settlement deciding who gets to talk about what. In Forsman & Bodenfors’ ad, Switzerland is all yodelling and banking, while Sweden’s appeal is centred on peaceful nature, … The post Visit Sweden’s tourism spoof: no yodelling required first appeared on More About Advertising.
Single Grain
OCTOBER 27, 2023
Brace yourself. The next stage of AI is being ushered in – i t’s multimodal AI. Multimodal AI is a significant step towards more intelligent and versatile AI systems that are capable of understanding and interacting with the world in a more human-like manner. In this post, we’re going to give a breakdown of the new functionality that you can take advantage of in ChatGPT and Google Bard, specifically focusing on the interconnectivity between these tools and image observation.
Exchange Wire
OCTOBER 27, 2023
This week: TikTok rolls out its news OOH offering, Japan's Fair Trade Commission to probe Google. TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering, “Out of Phone”. Google to be investigated in Japan The Japan Fair Trade Commission [.] The post The Stack: TikTok Launches “Out of Phone”, Japan to Investigate Google appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 27, 2023
WPP’s negative growth in Q3 seems to be mostly about GroupM’s performance in the US, so winning PayPal’s global media account will be welcome news for the UK-based communications group. GroupM is mostly made up of the big three media agencies – EssenceMediacom, Mindshare and Wavemaker – which are currently being moulded into a more … The post Is GroupM’s £90m global PayPal win start of a WPP media turnaround?
Adweek
OCTOBER 27, 2023
In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly AI summary provides an overview of the most recent updates, regulatory activities and business developments in the world of generative AI. On the policy side On Monday, U.S. President Joe Biden is set to sign a comprehensive directive on AI to limit.
More About Advertising
OCTOBER 27, 2023
Dentsu is joining the holding company trend of consolidating into ever-bigger operating units with the appointment of three global practice presidents – one each for media, creative and CX. They are Yasuharu Sasaki for creative, Will Swayne (ex-Carat) for media, and Merkle president Pete Stein for CX. In the name of the “One Dentsu” strategy, … The post ‘One Dentsu’ strategy goes to next level with new global practice chiefs first appeared on More About Advertising.
VideoWeek
OCTOBER 27, 2023
In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7 percent on a constant perimeter basis), thanks in part to extra revenues brought in by the Rugby World Cup.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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