Martech

AUGUST 12, 2021

Following the long period of lockdown in 2020, many consumers (nearly half) were ready to get outside and into stores, according to a Snapchat study. But are they bringing with them higher expectations for in-store experiences? Marketers serving brands with a brick and mortar presence should be thinking about how to create hybrid digital/physical experiences (or “phygital,” as Uberall is now calling them ).

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AdPulp

AUGUST 12, 2021

Reading messages carefully is the new listening and writing clearly is the new empathy. Erica Dhawan is an internationally recognized leading authority, author, and advisor on 21st-century teamwork, collaboration, and innovation. Named by Thinkers50 as the “Oprah of Management Thinkers”, she is the author of two books Get Big Things Done: The Power of Connectional […].

Media 108

Media 108

Martech

AUGUST 12, 2021

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. Could the same concepts apply for inputs and outputs from your martech stack? On the content side, I think the answer is “yes.” There’s a growing sense that meaningful content drives the kinds of effective customer experiences that now lie at the heart of digital transformation.

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More About Advertising

AUGUST 12, 2021

Here’s a coup for London agency BMB and its owner Cheil, a brief from Nike to promote its stores. ‘Ask our Athletes’ features Nike store staff who are also sports folk in their own right. BMB was appointed after a pitch. Nike’s Ben Hutchings says: “This is the first time we have turned the lens. The post BMB wins staff-focussed Nike brief first appeared on More About Advertising.

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Agency Advertising 64

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

AUGUST 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.

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More About Advertising

AUGUST 12, 2021

Electric cars are the darling of marketers, and no doubt they represent the future for drivers, but they are still way too expensive for most people to afford. When Cop26 president Alok Sharma and the PM’s climate spokesperson Allegra Stratton both still drive diesel cars, how can the rest of us be expected to go. The post Are we really ready to 'electrify' our driveways as British Gas suggests in new campaign for Hive?

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Advertising Marketing Agency 59

Smarty Ads

AUGUST 12, 2021

Demand side platforms in 2021 aren’t what they used to be just a couple of years ago - the evolution of digital advertising constantly brings in new functionalities, ad formats, and capacities to the table. These are the drivers that DSP demand side platforms are using in order to.

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Demand Side Platform Advertising Media 52

Single Grain

AUGUST 12, 2021

It’s enough to strike fear into even the most experienced of marketers and bloggers. It can seem like torture. It’s often the stuff of nightmares. What is this unholy monster? The content audit. A well-executed content audit done on an annual basis can deliver big insights into your website’s blog and content marketing strategy that far exceeds its ho-hum reputation.

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Smarty Ads

AUGUST 12, 2021

Voluum DSP, a self-serve programmatic media buying platform, has just entered a mutually beneficial collaboration with SmartyAds SSP. This collaboration will provide advertisers of Voluum DSP with access to the finest quality inventory offered by SmartyAds SSP. It will also provide a unique opportunity for the publishers of SmartyAds SSP.

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Media Advertising 52

Single Grain

AUGUST 12, 2021

A lot goes into getting your online pages SEO-friendly so that they have the best chance possible to rank well in the SERPs. Plenty of marketers are familiar with the basics: you need to optimize for a designated keyword, include a meta description, and have a strong headline. We’ve noticed, however, that there’s one SEO criteria that a large number of brands consistently miss even if they’re doing everything else correctly: Their SEO page title (aka title tag ).

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SEO A/B Testing Impressions Click Through Rate 145

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Advertising

Smarty Ads

AUGUST 12, 2021

Opera, one of the major Internet browsers, has recently allied with SmartyAds SSP to set up a new, beneficial collaboration. So, what can we expect from this direct partnership? Opera gets access to the brand-safe, superior quality inventory available at SmartyAds SSP so that its advertisers can run efficient ad.

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Advertising 52