Adweek
NOVEMBER 16, 2022
As concerns about the U.S. economy grow, marketing budgets are feeling strained. Some have already shown signs of shrinking. During recent quarterly earnings calls, for example, executives at Keurig Dr Pepper, Procter & Gamble and The Campbell Soup Company mentioned decreases in ad spend. "Brand owners are under pressure to find cost savings," said Tom.
The Ad Tech Blog
NOVEMBER 16, 2022
I help startups to build their engineering team from day 1, so in most cases, there is no HR or interview process. I can’t count how many times I was unprepared to interview an engineer. One of the most impactful phrases I’ve heard from a founder friend was: “I think I hired the wrong team.” You are busy, you have an interview in 10 minutes, and you don’t have any script.
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Adweek
NOVEMBER 16, 2022
NBCUniversal is accelerating its push towards alternate currencies, announcing the creation of a new initiative called The Currency Council. More than 10 top brands--including General Motors, Marriot Bonvoy, PepsiCo, State Farm, T-Mobile and Wayfair--across all major holding companies have signed on to the Currency Council, and will transact with NBCUniversal using new currencies.
Martech
NOVEMBER 16, 2022
I write a lot. I contribute to two publications, write marketing collateral for my company and generate numerous bits and pieces to support customer engagement every week. I’m not a natural writer nor do I love writing. I find writing difficult and facing a blank page daunting. Nonetheless, it consumes a significant portion of my work week. Thus, the idea of using artificial intelligence (AI) to generate content is very appealing.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 16, 2022
The Nordic land of Iceland has become known in recent years for tourism campaigns that stand apart with some outlandish ideas featuring ponies and Mark Zuckerberg lookalikes. The country's latest galactic focus follows that trend as it calls on space tourists to come there instead. Following billionaires like Richard Branson, Elon Musk and Jeff Bezos'.
Martech
NOVEMBER 16, 2022
Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. However, many smaller ones remain and are still glad to be there. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s really just the small number [of advertisers] who are making the decision to maybe pause until there’s more certainty around the direction of the platform and it ha
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
NOVEMBER 16, 2022
Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40%.
Adweek
NOVEMBER 16, 2022
Messenger released a Transgender chat theme that adds shades of blue and pink to a conversation. When the Transgender chat theme is activated, the conversation's emoji (also called its "Quick Reaction") will be updated to the Transgender Flag emoji. Our guide will show you how to use the Transgender chat theme in the Messenger application.
Martech
NOVEMBER 16, 2022
G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The data, updated in real time and based on verified G2 reviews, is intended to help vendors stay up-to-date not only on the market in general but also on their competitors. 1.9 million reviews.
Adweek
NOVEMBER 16, 2022
The Miami Heat are prying FTX's logo off their arena. The University of California had to strip the cryptocurrency exchange's mark off its football stadium, cutting short a 10-year, $17.5 million deal that FTX was paying in cryptocurrency. Last week, FTX filed for bankruptcy and CEO Sam Bankman-Fried stepped down--his personal fortune obliterated. For more.
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Marketing Dive
NOVEMBER 16, 2022
Chill Polish turns from slate gray to Coors Light Blue to mark a change in temperature and is available on the brand’s site in time for the holidays.
Adweek
NOVEMBER 16, 2022
Ahead of the 2022 FIFA World Cup, which kicks off on Nov. 20, sportswear brand Nike released their latest soccer campaign, "Footballverse." To celebrate soccer players of the past and present, "Footballverse" features a four-minute spot highlighting the athletes' skills through an imaginary universe where they all compete together to answer the debate of who's.
Marketing Dive
NOVEMBER 16, 2022
“Tip for Heinz” encourages consumers to leave an extra dollar at restaurants that don't carry the brand and have their gratuity reimbursed.
Adweek
NOVEMBER 16, 2022
Add work-life balance to the fast-growing list of things being taken away from Twitter and its remaining employees following what has become a typical occurrence: a late night email from new owner Elon Musk. The email, sent late Tuesday night and initially obtained by Faiz Siddiqui and Jeremy B. Merrill of The Washington Post, had.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
NOVEMBER 16, 2022
Dan MeehanFounder & CEO“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Dan Meehan, Founder and CEO at PadSquad. Continue reading » The post Platform Ad Restrictions: Creative Ways Beer, Pharma, And Cannabis Marketers Can Fight Back appeared first on AdExchanger.
Adweek
NOVEMBER 16, 2022
#BuyBlack Friday returned to Meta's platforms Wednesday for a third consecutive year. Black-owned small and midsized businesses in North America can visit the #BuyBlack Friday site for free education, resources and training on how to use the digital tools that are available to them to connect with customers and drive sales, while shining the spotlight.
AdExchanger
NOVEMBER 16, 2022
After Walmart and Target reported their Q3 earnings this week, the former’s shares jumped 7% and the latter’s dropped 14% – and yet both retailers had a similar warning for investors. Continue reading » The post Walmart And Target Are Prepping For A Downturn appeared first on AdExchanger.
Adweek
NOVEMBER 16, 2022
Most of the 1,316 U.S. teens who participated in a survey by Pew Research Center expressed positive sentiments about their experiences using social media platforms, but they also acknowledged the darker side to doing so. Pew said eight out of 10 respondents said what they see on social media makes them feel more connected to.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
NOVEMBER 16, 2022
This Christmas, most brands are bending over backwards to avoid looking like they are promoting consumerism. It’s surprisingly easy for retailers to skirt around the issue of flogging stuff, but for luxury brands there’s no point hiding the fact that they are all about exclusivity and expense. Anyway, they sell dreams and lifestyles, rather than.
Adweek
NOVEMBER 16, 2022
Forget jingling bells. This holiday season, Rakuten wants shoppers to be serenaded by the jingling coins they've saved. The platform, which offers cash back when customers shop at its 3,500 retail partners, recently opened its own pop-up store in New York to give shoppers a jump on the holiday rush, while giving their budgets a.
AdExchanger
NOVEMBER 16, 2022
Pixability started out contextualizing advertisers' digital video buys on YouTube to make sure they ran in brand-safe environments. But now that consumers are watching more YouTube on TV screens than on web browsers (and CTV buyers are demanding media transparency with proverbial pitchforks), Pixability is expanding its brand suitability metrics to apply more broadly to CTV environments.
Adweek
NOVEMBER 16, 2022
Cannabis retailer Verilife, breaking new ground in mainstream sports, has signed a year-long sponsorship with the Chicago Wolves that will put the company's dispensary brand front and center at the hockey champ's televised games.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
NOVEMBER 16, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gaming The System Apple’s ATT has far-reaching ramifications not just for mobile game monetization but for how studios. Continue reading » The post The End Of An Era In Free-To-Play Gaming; How Agencies Are Weathering This Downturn appeared first on AdExchanger.
Adweek
NOVEMBER 16, 2022
Another broadcast president is departing. Kelly Kahl, president of CBS Entertainment, is leaving the network at the end of the year after five and a half years in the role. Kahl has been with CBS for 26 years, and his successor will be Amy Reisenbach--currently evp, current programs, CBS. The news was announced Wednesday in.
AdExchanger
NOVEMBER 16, 2022
It was a strange quarter for ad-based companies on Wall Street. Independent ad tech companies have seen their stock prices rise in the wake of their earnings. The Trade Desk, Continue reading » The post Ad Tech Stocks Rebound – But Can It Last? appeared first on AdExchanger.
Adweek
NOVEMBER 16, 2022
McCann Worldgroup has hired Anaka Kobzev as its new global chief communications officer. Kobzev, who comes to the agency from TBWA, will report directly to McCann Worldgroup's new global CEO Daryl Lee at McCann's New York headquarters when her position becomes effective in January 2023.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
NOVEMBER 16, 2022
Tweet. Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority: _. Welcome to this MarTech Series chat, Jill, tell us more about your B2B marketing journey and your time as CMO at Jitterbit…. I have been in marketing my entire career—over 25 years ( ouch! )—since graduating from Penn State with a degree in global marketing.
Adweek
NOVEMBER 16, 2022
Ostensibly, Thanksgiving is a time for togetherness, spreading the spirit of gratitude, and chowing down with little to no reservations. Still, the day has the potential to be a rather stressful one for plant-based eaters planning to gather with families that are still beholden to the almighty turkey dinner with the dairy-heavy fixings. Alas, support.
Aronson Ads
NOVEMBER 16, 2022
If you’re located anywhere in the United States that receives heavy snow and ice during the winter season, then you know the importance of driving a vehicle equipped to handle the unpredictable weather. Many newer vehicle models are stocked with high-tech safety and convenience features that help to fight harsh outside conditions during the winter season, and we’ve highlighted some interesting features you may want when the cold weather comes.
Adweek
NOVEMBER 16, 2022
Major League Soccer's streaming service is kicking off. MLS Season Pass, the subscription streaming service from Apple and the league, will arrive on Feb. 1, 2023. The new offering will cost soccer fans $14.99 per month, or $99 for the whole season. For Apple TV+ subscribers, it'll clock in at a discounted $12.99 per month.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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