Adweek
JULY 24, 2023
At 2 million square feet, a former canning factory in Lomira, Wisc. is the largest printing plant in the world. When it opened, in the Halcyon days of print, the factory produced millions of catalogues and magazines, ranging from Playboy and Ms. When Gloria Steinem, the feminist co-founder of Ms., was asked how she felt.
AdExchanger
JULY 24, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow Your Intuition, I Guess Intuit, which owns Mailchimp and accounting software like TurboTax and QuickBooks, is launching The post Now That’s What I Call SMB Service; Can Cirque du Soleil Be A Gen Z Thing, Too? appeared first on AdExchanger.
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Adweek
JULY 24, 2023
Gaming is more widespread than ever, and brands are beginning to take notice. Brands know that in order to take advantage of this market they need to make meaningful connections with their consumers. Adweek's newest virtual event series, Crack the Code: Winning at Gaming, explores the ways brands are fostering that connection and capitalizing on.
AdExchanger
JULY 24, 2023
For Joe & The Juice, the best marketing blend Includes AI, as it learned by partnering with Pixis for mobile app install campaigns. The post Why Joe & The Juice Loves AI ‘A Latte’ appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 24, 2023
For A$AP Rocky, promoting Beats By Dre's new Beats Studio Pro over-ear headphones is a family affair. The rapper directs and stars in the brand's ad, titled "Iconic Sound," in which his off-screen partner--global superstar Rihanna--interrupts his recording session to send him to buy diapers for their infant son. Still wearing his Beats headphones, he.
AdExchanger
JULY 24, 2023
Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS. The post Petal Ads Hopes To Blossom With Global Advertisers appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 24, 2023
Overnight, the iconic blue bird icon was removed from the desktop version of Twitter and replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version, the company confirmed. The change is also said to signal an evolution for the brand beyond social media. “X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities.
Adweek
JULY 24, 2023
Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek.
Martech
JULY 24, 2023
One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As I mentioned in my previous MarTech column , I don’t work when I’m on holiday, but relaxing in a new environment always unleashes my creative energies. As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program.
Adweek
JULY 24, 2023
The ad industry continues to face seemingly endless challenges when it comes to accurately measuring the performance of digital campaigns. In an age where ad spend has been cut to account for economic uncertainty, it's more important than ever to understand the pitfalls of the metrics you rely on, including and especially cost per acquisition.
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Marketing Tech News
JULY 24, 2023
Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more.
Adweek
JULY 24, 2023
During the summer holidays, tourists will flock to museums across Europe to see famous works of art such as Johannes Vermeer's Girl With a Pearl Earring. EasyJet and agency VCCP London are flipping the script, imagining iconic paintings and sculptures coming to life and taking their own vacations. The campaign kicked off with a 30-second.
Martech
JULY 24, 2023
The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights.
Adweek
JULY 24, 2023
Shark Week, hosted this year by actor Jason Momoa, is diving into the deep end on Discovery Channel with a slate of new marketing partners. Van Leeuwen, Crumbl Cookies, Australian Gold, Bark Social, Eventbrite, Ripley's Aquarium and Valpak have all joined the annual event, taking place July 23-29. "Shark Week has been at the forefront.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
JULY 24, 2023
Twitter’s out-of-the-blue rebrand to X over the weekend caught the world by surprise — and yet few agencies were surprised at all that Twitter’s owner Elon Musk would make what appeared to be a rash, spur-of-the-moment move. “Anybody who’s been following his takeover of Twitter could probably have predicted this, and he’s signaled this for a while,” said Amy Luca, evp and head of social at S4/Media.Monks.
Adweek
JULY 24, 2023
It's on Airbnb. It's on OPI nail polish. It's on Google search pages when you search Margot Robbie and Ryan Gosling. The Barbie Movie ad blitz has taken the marketing industry by storm. But there is a lot more to unpack here than the Barbie Pink Luggage Collection by B?is Travel (one of the campaign's.
Digiday
JULY 24, 2023
Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the retail media landscape and its role in marketers’ playbooks, followed by a spotlight on Amazon that shows the potential of retail media beyond in-channel conve
Adweek
JULY 24, 2023
Being a woman comes with a certain amount of risk. Historically, insurance companies considered gender a risk factor before laws in the European Union, and some U.S. states prohibited providers from factoring in gender when setting premiums. But disparities remain, with some studies showing that women are less likely to have coverage or pay more.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdvertiseMint
JULY 24, 2023
Are you looking for a new and effective way to advertise your business? TikTok Spark Ads is what you need. This special type of ad allows you to use normal TikToks as ads. In other words, here is your chance to connect with your audience with native and organic content. This blog post will explain TikTok Spark Ads and how to use them. Read on as we cover the following: What is a Spark Ad?
Adweek
JULY 24, 2023
Just before the 8:20 a.m. Amtrak Cascades from Portland, Ore. pulled into Seattle on Friday at the start of All-Star Week, it passed the Starbucks headquarters on Utah Avenue and the massive Seattle Mariners flag flying above it. Compared to the roughly five days of baseball branding that followed, it was subtle. Seattle's King Street.
Exchange Wire
JULY 24, 2023
In today's ExchangeWire news digest: Indonesia's commodities regulator announces the launch of a new crypto exchange; OpenAI's head of trust and safety steps down; and Apple may pull FaceTime and iMessage from the UK if changes to surveillance laws proceed. Indonesia [.] The post Indonesia Opens Crypto Exchange; OpenAI Trust Chief Stands Down appeared first on ExchangeWire.com.
Adweek
JULY 24, 2023
Our shift to a more digital world has allowed sophisticated capturing of personal data as users surf the internet, which has spawned highly personalized content through micro-targeting. On the other side of the same coin, it has never been easier for bad actors to spread disinformation and misinformation narratives at scale. Indeed, the Cambridge Analytica.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Rob Campbell
JULY 24, 2023
I’ve written a lot about imposter syndrome over the years. How it’s ability to debilitate can be all consuming and how some have found a way to use that to keep moving them forward – even if it hurts. But one thing that is rarely discussed in terms of imposter syndrome are those who don’t suffer from a lack of confidence, but have too much of it.
Adweek
JULY 24, 2023
In this episode of Brave Commerce, Hamid Saify, senior vice president of digital retail at Liquid Death, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing strategies that disrupt traditional ecommerce markets. Hamid shares that Liquid Death's exceptional success lies in taking a basic product like water and marketing it with the same energetic.
Smarty Ads
JULY 24, 2023
We've been hard at work, tirelessly crafting a fresh round of white-label DSP features that will leave you delighted. Overall, in this release, we're empowering white-label DSP owners with new tools for convenient reporting and leverage for cost optimization and improved campaign performance. Additionally, as we increased the maximum.
Adweek
JULY 24, 2023
The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt and equity financing using at least eight.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digital Turbine
JULY 24, 2023
What’s the buzz in mobile this week? Jumpstart your week here: In our Christmas in July blog series, we’ve explored how Prime Day prepares advertisers for the holidays and ways to rethink and optimize your holiday mobile strategy. There are a lot of misconceptions about mobile gaming – which could jeopardize brand success this holiday season.
Adweek
JULY 24, 2023
Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is an important part of branding. And today's guest, Kimmy Scotti, has built brands from her own personal interests and as an investor in other people's brands.
VideoWeek
JULY 24, 2023
Many conversations around sustainability in advertising focus specifically on carbon emissions. As such, a lot of effort has been put into measuring the carbon emissions generated by the creation and distribution of ads. This is certainly a good thing in terms of reducing the industry’s impact on the environment. But sustainability goes beyond just carbon emissions. ‘ESG’ – environmental, social, and governance – frameworks used within the finance sector look at sus
AdPushup
JULY 24, 2023
Discover the 728×90 banner ads– a popular ad format used on websites. This detailed walkthrough explores its dimensions, usage, and benefits for advertisers and publishers. In online advertising, where attention is a scarce resource and competition for user engagement is fierce, one banner ad format stands tall, demanding attention with its commanding presence: the 728×90 [.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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