Adweek
JULY 24, 2023
At 2 million square feet, a former canning factory in Lomira, Wisc. is the largest printing plant in the world. When it opened, in the Halcyon days of print, the factory produced millions of catalogues and magazines, ranging from Playboy and Ms. When Gloria Steinem, the feminist co-founder of Ms., was asked how she felt.
AdExchanger
JULY 24, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow Your Intuition, I Guess Intuit, which owns Mailchimp and accounting software like TurboTax and QuickBooks, is launching The post Now That’s What I Call SMB Service; Can Cirque du Soleil Be A Gen Z Thing, Too? appeared first on AdExchanger.
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Adweek
JULY 24, 2023
Gaming is more widespread than ever, and brands are beginning to take notice. Brands know that in order to take advantage of this market they need to make meaningful connections with their consumers. Adweek's newest virtual event series, Crack the Code: Winning at Gaming, explores the ways brands are fostering that connection and capitalizing on.
AdExchanger
JULY 24, 2023
For Joe & The Juice, the best marketing blend Includes AI, as it learned by partnering with Pixis for mobile app install campaigns. The post Why Joe & The Juice Loves AI ‘A Latte’ appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 24, 2023
For A$AP Rocky, promoting Beats By Dre's new Beats Studio Pro over-ear headphones is a family affair. The rapper directs and stars in the brand's ad, titled "Iconic Sound," in which his off-screen partner--global superstar Rihanna--interrupts his recording session to send him to buy diapers for their infant son. Still wearing his Beats headphones, he.
Single Grain
JULY 24, 2023
If you’re looking for quick tidbits on generally well-performing strategies for an array of social media platforms, you needn’t search any further. Welcome to our micro guide on social media marketing strategies for every major platform! In this post, we’ll cover quick yet effective techniques to maximize your reach, engagement and return on investment across various social media channels.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 24, 2023
Overnight, the iconic blue bird icon was removed from the desktop version of Twitter and replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version, the company confirmed. The change is also said to signal an evolution for the brand beyond social media. “X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities.
Adweek
JULY 24, 2023
Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek.
Martech
JULY 24, 2023
One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As I mentioned in my previous MarTech column , I don’t work when I’m on holiday, but relaxing in a new environment always unleashes my creative energies. As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program.
Adweek
JULY 24, 2023
The ad industry continues to face seemingly endless challenges when it comes to accurately measuring the performance of digital campaigns. In an age where ad spend has been cut to account for economic uncertainty, it's more important than ever to understand the pitfalls of the metrics you rely on, including and especially cost per acquisition.
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AdExchanger
JULY 24, 2023
Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS. The post Petal Ads Hopes To Blossom With Global Advertisers appeared first on AdExchanger.
Adweek
JULY 24, 2023
During the summer holidays, tourists will flock to museums across Europe to see famous works of art such as Johannes Vermeer's Girl With a Pearl Earring. EasyJet and agency VCCP London are flipping the script, imagining iconic paintings and sculptures coming to life and taking their own vacations. The campaign kicked off with a 30-second.
Martech
JULY 24, 2023
The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights.
Adweek
JULY 24, 2023
Shark Week, hosted this year by actor Jason Momoa, is diving into the deep end on Discovery Channel with a slate of new marketing partners. Van Leeuwen, Crumbl Cookies, Australian Gold, Bark Social, Eventbrite, Ripley's Aquarium and Valpak have all joined the annual event, taking place July 23-29. "Shark Week has been at the forefront.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Clearcode
JULY 24, 2023
Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply.
Adweek
JULY 24, 2023
It's on Airbnb. It's on OPI nail polish. It's on Google search pages when you search Margot Robbie and Ryan Gosling. The Barbie Movie ad blitz has taken the marketing industry by storm. But there is a lot more to unpack here than the Barbie Pink Luggage Collection by B?is Travel (one of the campaign's.
Marketing Tech News
JULY 24, 2023
Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more.
Adweek
JULY 24, 2023
Being a woman comes with a certain amount of risk. Historically, insurance companies considered gender a risk factor before laws in the European Union, and some U.S. states prohibited providers from factoring in gender when setting premiums. But disparities remain, with some studies showing that women are less likely to have coverage or pay more.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Seth Godin
JULY 24, 2023
The trick is knowing where it is and using it well. Wanting control doesn’t always mean needing to have control. Sometimes it is simply a desire to be acknowledged. HT to Brian.
Adweek
JULY 24, 2023
Just before the 8:20 a.m. Amtrak Cascades from Portland, Ore. pulled into Seattle on Friday at the start of All-Star Week, it passed the Starbucks headquarters on Utah Avenue and the massive Seattle Mariners flag flying above it. Compared to the roughly five days of baseball branding that followed, it was subtle. Seattle's King Street.
Digiday
JULY 24, 2023
Twitter’s out-of-the-blue rebrand to X over the weekend caught the world by surprise — and yet few agencies were surprised at all that Twitter’s owner Elon Musk would make what appeared to be a rash, spur-of-the-moment move. “Anybody who’s been following his takeover of Twitter could probably have predicted this, and he’s signaled this for a while,” said Amy Luca, evp and head of social at S4/Media.Monks.
Adweek
JULY 24, 2023
Our shift to a more digital world has allowed sophisticated capturing of personal data as users surf the internet, which has spawned highly personalized content through micro-targeting. On the other side of the same coin, it has never been easier for bad actors to spread disinformation and misinformation narratives at scale. Indeed, the Cambridge Analytica.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JULY 24, 2023
Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the retail media landscape and its role in marketers’ playbooks, followed by a spotlight on Amazon that shows the potential of retail media beyond in-channel conve
Adweek
JULY 24, 2023
The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt and equity financing using at least eight.
Digiday
JULY 24, 2023
Meta’s Twitter competitor platform Threads launched less than three weeks ago under the guise that the social media site would be focused on fun and entertainment versus hard news and politics. But for news publishers who followed the masses of users who joined the platform shortly after it launched, this guidance from Meta was seen more as a suggestion than a mandate.
Adweek
JULY 24, 2023
Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is an important part of branding. And today's guest, Kimmy Scotti, has built brands from her own personal interests and as an investor in other people's brands.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JULY 24, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify This year’s Amazon Prime Day was a boon for many commerce publishers ’ affiliate revenue streams. Take Wirecutter, for instance, which saw order revenue and overall earnings for Prime Day sales increase by “high double-digits” year over year, according to Leilani Han, executive director of commerce at The New York Times’s Wirecutter, on the latest episode of the Digiday Podcast.
AdvertiseMint
JULY 24, 2023
Are you looking for a new and effective way to advertise your business? TikTok Spark Ads is what you need. This special type of ad allows you to use normal TikToks as ads. In other words, here is your chance to connect with your audience with native and organic content. This blog post will explain TikTok Spark Ads and how to use them. Read on as we cover the following: What is a Spark Ad?
Digiday
JULY 24, 2023
Marketers are facing even more challenges on Twitter, as if they didn’t have enough already. Nearly nine months after Elon Musk took the helm at the social media platform, the bird app is no more. It’s been rebranded as X. This sudden transformation poses a significant obstacle for marketers who had been relying on the platform as part of their social media strategies.
Exchange Wire
JULY 24, 2023
In today's ExchangeWire news digest: Indonesia's commodities regulator announces the launch of a new crypto exchange; OpenAI's head of trust and safety steps down; and Apple may pull FaceTime and iMessage from the UK if changes to surveillance laws proceed. Indonesia [.] The post Indonesia Opens Crypto Exchange; OpenAI Trust Chief Stands Down appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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