Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. There are several factors that can affect a brand’s ability to attract, convert and keep customers, but virtually all stem from one issue: disconnection.

Machine Learning 142

Machine Learning Marketing MarTech Conversion 142

More About Advertising

JANUARY 10, 2022

AMV BBDO, for years the UK’s biggest agency by billings, has gone through a roller coaster last couple of years with the departure of CEO Sarah Douglas and the loss of big accounts Asda and BT while at the same time hoovering up awards, chiefly for its Bodyform/Libresse work. Now CCO Alex Grieve (above) is. The post AMV creative chief Alex Grieve in shock switch to BBH first appeared on More About Advertising.

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Agency Advertising 59

Martech

JANUARY 10, 2022

Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. But deciding whether your company needs an SEO platform calls for the same evaluative steps involved in any software adoption, starting with a comprehensive self-assessment.

SEO 115

SEO Marketing Conversion Education 115

More About Advertising

JANUARY 10, 2022

Droga5’s David Kolbusz bemoaned the (relative) absence of funny ads trying to sell at a Campaign breakfast, pointing to the remorseless tide of “purpose.” Another reason being that humour doesn’t play that well with awards juries. Hamlet, of course, is one of the most famous campaigns in ad history (with plenty of awards in the.

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Advertising Agency 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 10, 2022

Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners. Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others.

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Geo targeting Entertainment Audience MarTech 114

More About Advertising

JANUARY 10, 2022

In agency land these days it’s now how good you are but what you are. M&C Saatchi, currently under siege from deputy chairman Vin Murria and her acquisition vehicle AdvancedAdvT (between them they control 22 per cent) is valued at £220m following a recovery in the shares from a low of 30p to around 190p. The post M&C Saatchi fends off first Murria bid - might an old acquaintance ride to its rescue?

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Agency Advertising Finance 59

Lemonads

JANUARY 10, 2022

Outsourced program management or OPM is the practice of working with a third party that oversees your affiliate program. Company owners and marketing directors are constantly looking for the best way to promote their brands. Affiliate marketing is one of the top ways to scale a company and OPM providers allow businesses to implement this strategy without putting more pressure on their internal teams.

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Affiliates Agency Marketing SEO 52

Martech

JANUARY 10, 2022

Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing practice. “Marketers must recognize that consumers are in the midst of an exhausting practical and spiritual overhaul,” said VP analyst Kate Muhl. Why we care. Marketers (and journalists) are consumers too.

Pop-Up 107

Pop-Up Entertainment MarTech Media 107

Agility Ads

JANUARY 10, 2022

Search Retargeting 101. If you’ve never done it before, ask a family member or friend if you can borrow their phone or computer to do a quick search for a few things online, or ask if you can scroll through their social media. Likely, the internet will feel a bit off compared to what you’re used to seeing on your own device. The websites are the same, and so is the content, but it will feel different the more you scroll.

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