Adweek
NOVEMBER 29, 2023
The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president Josh Jackson. Paste financed the deal without raising outside capital, although the publisher wouldn't share further financial specifics. Jezebel was not profitable, according to.
AdExchanger
NOVEMBER 29, 2023
Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping CTV advertisers from fully embracing programmatic, including price and transparency (or the lack thereof). The post Programmatic CTV Is In Its Consolidation Phase appeared first on AdExchanger.
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Adweek
NOVEMBER 29, 2023
McNugget Buddies, a collection of McDonald's Happy Meal toys introduced in 1988, are making a comeback after more than 25 years through a collaboration with DJ and comedian Kerwin Frost. The Kerwin Frost Box launches in the U.S. and select global markets on Dec. 11, along with a TV commercial from lead creative agency Wieden+Kennedy.
Martech
NOVEMBER 29, 2023
In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this pu
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 29, 2023
As part of its continued efforts to reach tweens, milk processor education program MilkPEP partnered with agency Gale to launch a series of milk jingles created in partnership with Beacon Street. The jingle campaign includes sponsored content from influencers including Savanah Moss, Charli D'Amelio and others, as well as an augmented reality Snapchat Lens inspired.
Seth Godin
NOVEMBER 29, 2023
If you’re a freelancer or a contractor of any kind, it’s typical to be asked for an estimate or a quote. And if you’ve been doing business for a while, it’s likely that you’ve heard about price more than just about any other factor in losing an opportunity. So the pressure is on to sharpen your pencil, find the lowest price and do the best work you can under the circumstances.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 29, 2023
Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance. GDPR: a quick summary The General Data Protection Regulation or GDPR, articulates stringent directives for any entity that collects, processes or stores per
Adweek
NOVEMBER 29, 2023
To increase public interest in South Korea's cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and woomihope.org to recreate a royal ceremony from 1887 in augmented reality. Visitors to Gyeongbokgung Palace in Seoul will be able to experience the Joseon Dynasty's royal court ceremony originally.
More About Advertising
NOVEMBER 29, 2023
It’s been a pretty stellar year for Leo Burnett, in the UK at least, but this is what it didn’t need: highly rated global CCO and London creative boss Chaka Sobhani (below) is leaving the Publicis-owned agency to join Omnicom’s DDB Worldwide as president and international CCO. Global CCO Ari Weiss left two weeks ago … The post Leo Burnett’s Chaka Sobhani in surprise switch to top DDB international role first appeared on More About Advertising.
Adweek
NOVEMBER 29, 2023
It's perhaps not surprising that understanding the implementation of artificial intelligence is top of mind for most marketers going into 2024, replacing sustainability as they look for a more optimistic year ahead. According to Serviceplan Group's fifth annual CMO Barometer, which questioned 767 marketing decision-makers across 11 countries and was produced alongside the University of.
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Martech
NOVEMBER 29, 2023
More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. This is another signal that consumers anticipate AI impacting their experiences right across the customer journey. Infobip survey. The survey, conducted by Propeller Insights for Infobip, a global omnichannel communications platform, collected responses from a gender-balanced group of 1
Adweek
NOVEMBER 29, 2023
Just weeks after DDB Worldwide announced its global CCO Ari Weiss was leaving to start his own agency, DDB has picked up a lauded creative, naming Chaka Sobhani as president, CCO International at DDB Worldwide. Sobhani was most recently global CCO at Leo Burnett, based in London.
Martech
NOVEMBER 29, 2023
The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams.
Adweek
NOVEMBER 29, 2023
It's the most wonderful time of the year: Spotify Wrapped season. For all those who observe the annual tradition, it's time to delve into your 2023 listening habits. Did Beyonce or Taylor Swift dominate? How many times you hit play on "Flowers" by Miley Cyrus? Were you the only person who made an unhinged playlist.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 29, 2023
Hey readers, welcome to the AdExchanger Commerce weekly, where we have the news and trends marketers need to know in the new world of shopping. And speaking of shopping, the results are in: The five big shopping days between Thanksgiving and Cyber Monday were a smash hit. Or so the story goes. Retailers were preparing […] The post Holiday Shopping Soars As Sellers See Their Prices Hit Rock Bottom appeared first on AdExchanger.
Adweek
NOVEMBER 29, 2023
Instacart is adding streaming to the menu. The grocery technology company partnered with NBCUniversal's streaming service Peacock for its first streaming partnership, giving all its Instacart+ customers Peacock Premium for free.
illumin
NOVEMBER 29, 2023
A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. But what is it that makes an ad great? Skittles think they may have found the secret formula with their latest Taste the Rainbow campaign. This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy.
Adweek
NOVEMBER 29, 2023
In this week's episode, hosts Cathy Hackl and Lee Kebler catch up from a long holiday break. Kebler got iOS17 and talks about the personal voice print. Hackl explores a Lego Discovery Center and discusses Lego teasing a Fortnite collab. Hackl and Kebler discuss game data in games like Fortnite and user tools. Hackl and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
NOVEMBER 29, 2023
Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.
Adweek
NOVEMBER 29, 2023
If a business is looking for growth, it helps to define that term before chasing it. Do you want a whole lot of new customers who'll drive traffic and head count, but may only buy your product once? Or do you simply want people who know and love your products to feel comfortable buying more.
Martech
NOVEMBER 29, 2023
Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers. 1. You’re positioned to serve oversell In many large, traditional companies, marketers are told to support selling at all costs.
Adweek
NOVEMBER 29, 2023
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. Last week, we visited The Mars Agency to discuss knowing.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
NOVEMBER 29, 2023
Going cookieless? Not a problem, right? Dear advertiser, are you collecting first-party data and upgrading your contextual strategy? Do you find that there is enough cookied inventory out there and that Google’s Privacy Sandbox will have you covered? Let me put it plainly: You’re taking a huge gamble on your company’s ability to reach its […] The post Embrace Cookie-Free Innovation With ID Clustering, Buyer IDs And Extended IDs For Enhanced Consumer And Advertiser Value appeared first on A
Adweek
NOVEMBER 29, 2023
Technology is at the heart of innovation. That's the case in every industry, including marketing. In a world of artificial intelligence and automation, how can you and your brand rise up above the noise? Adweek's fifth annual NexTech summit took place Nov. 14-15 in New York. Attendees, both in-person and virtual, heard from marketers and.
Exchange Wire
NOVEMBER 29, 2023
In today’s ExchangeWire digest: ASA publishes guidance for green claims in advertising; Microsoft to invest £2.5bn in UK’s AI infrastructure; Google update to mark-up profile page and discussion forum structured data in search results… ASA publishes guidance for green claims in [.] The post ASA publishes guidance for green claims in advertising; Microsoft to invest £2.5bn in UK’s AI infrastructure appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 29, 2023
Burger King has won ad plaudits for years, basically by subverting the supposedly wholesome virtues of rival McDonald’s. Here it is being avowedly different again with a Christmas offering from BBH giving us seven minutes of directions to various ‘drive-thrus’ to escape from congested Christmas traffic. To a satirical version of Chris Rea’s Driving Home … The post Is Burger King’s satirical Christmas epic from BBH a hit or a miss?
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
NOVEMBER 29, 2023
This upcoming holiday season Coca-Cola is hoping to win over users to its AI platform which allows them to create customized holiday greeting cards with prompts. The Create Real Magic platform was built for Coca-Cola by OpenAI and Bane & Company using assets from the Coca-Cola archive. For the greeting card effort, iconic Coca-Cola holiday artwork is being used.
Oko
NOVEMBER 29, 2023
Ad Refresh enables publishers to increase the size of their ad inventory by creating a new impression after a given delay.
Digiday
NOVEMBER 29, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. There are a lot of things that didn’t quite go according to plan for publishers this year — layoffs and fourth-quarter ad sales , among other things. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Smart-Hub
NOVEMBER 29, 2023
The number of CTV users among Millennials (only in the US) has already reached almost 57 million, and by 2025, this rate is expected to exceed 62.5 million. This statistical fact proves the growing importance of connected TV in advertising. However, to understand and increase the efficiency of ad campaigns, you need to apply CTV attribution tactics.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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