Adweek
AUGUST 29, 2022
True icons are rarely defined by a single moment. This is especially the case for Serena Williams, who has changed the game of tennis so thoroughly over nearly three decades that she is considered one of the greatest athletes of all time. Beyond that, her visibility and perseverance has inspired generations of women and girls.
AdExchanger
AUGUST 29, 2022
Editorial opinion byJames HercherSenior EditorAdExchangerCommerce and retail media suddenly became an incredible tailwind for online advertising. Retail media is now an important part of the growth picture painted for investors by The Trade Desk. And a report published by McKinsey last month forecasts that retail media networks (RMNs) will grow from about $45 billion in.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
AUGUST 29, 2022
Playing the field with online dating can sometimes feel as brutal as a contact sport. Dating app Bumble is promoting the ways its features help users avoid foul play through a new collaboration with Minneapolis-based agency Mono titled "The New Rules of the Game," which launched today. The effort features a trio of spirited 15-second.
Chief Martech
AUGUST 29, 2022
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 29, 2022
Last week, France made history as the first European country to ban fossil fuel ads. Part of President Emmanuel Macron's pledge to reduce the country's greenhouse gas emissions, the move will see companies face fines of up to about $100,000 (or 100,000 euros) for promoting gas products or energy derives from coal mining and hydrogen-containing.
Marketing Dive
AUGUST 29, 2022
The independent agency is tasked with translating the brand’s recent growth in global markets for the American consumer.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
AUGUST 29, 2022
Retail data provider IRI has also teamed with Publicis Groupe's Epsilon to allow CPG marketers to leverage clean room technology.
Adweek
AUGUST 29, 2022
Participation in youth football has been on the decline for more than a decade as parents concerned about concussions and other injuries have steered their kids toward other sports. The NFL is looking to renew interest with a "Play Football" campaign from 72andSunny starring Super Bowl-winning former quarterbacks Peyton and Eli Manning. The effort aims.
Marketing Dive
AUGUST 29, 2022
Amid its first moves as official pizza of the league, the chain partnered with Super Bowl-winning quarterback Matthew Stafford for a TV spot.
Adweek
AUGUST 29, 2022
Viator, the experiences marketplace that is a part of Tripadvisor, is scaling its marketing this fall with the help of two new agencies of record: Fig for creative and Ocean Media for media. Viator, which simplifies planning excursions by allowing consumers to do everything from research to booking through its website, has added over 300,000.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Marketing Dive
AUGUST 29, 2022
Host to concerts and more, the virtual venue kicks off a year of planned programming with a two-part performance from Charlie Puth.
Adweek
AUGUST 29, 2022
On this week's episode of To Dine For, host Kate Sullivan is joined by Lee Kiefer. Kiefer is one of the most skillful and accomplished women fencers in the world. She started fencing at a young age with her siblings under the guidance of her father, who was a former captain of the Duke University.
Smart Insights
AUGUST 29, 2022
Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends You often hear company owners saying “I want to rank top” for their target keywords. Although … The post 2022 comparison of Google organic clickthrough rates (SEO CTR) by ranking position appeared first on Smart Insights.
Adweek
AUGUST 29, 2022
How does one market to a generation with some members not having been born yet? On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek agencies reporter Kyle O'Brien to discuss Gen Alpha (those born in 2010 and after) and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
AUGUST 29, 2022
In-store advertising should get so much easier for retail media now that the In-Store Marketplace (ISM) has launched. The first solution of its kind, ISM, is a one-stop shop for retailers where they can manage their in-store presence. Before this, stores had to negotiate digital signage, audio advertising, and in-store displays. However, with ISM, in-store media publishers can more effectively manage campaigns and simplify access to brick-and-mortar audio and display inventory for retail media,
Adweek
AUGUST 29, 2022
Award shows provide an ideal, highly publicized stage for immovable fashion statements. Burger King and "Big Energy" performer Latto are all too aware of this. So when the 2022 MTV VMAs came into view, the two pegged the moment as the perfect time to debut a brand new crown fit for a "king, queen and.
Martech Series
AUGUST 29, 2022
Tryangle42, a stealth Web3 company based in Texas, has announced its first utility powered non-fungible token (NFT) collection by the name of CHNOPS Greenhouse, the first among a lineup of NFT collections that the company plans to roll out in the near future. Capitalizing on Web3, touted as the future of the internet, Tryangle42 intends to be part of the blockchain-based technology revolution.
Adweek
AUGUST 29, 2022
Following a summer in where Spain saw some of the worst fires in its history, McDonald's released a symbolic burger to highlight the issue with a campaign that aims to raise funds to support the restaurant chain's farming partners in the afflicted country. With "The Burger That Could Not Be," a three-week campaign devised by.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
AUGUST 29, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up And AMPed Out Last year, Google changed its search algorithm to take its thumb off the scale for AMP pages. Accelerated Mobile Pages are a plague on web publishers. Although they promise somewhat better site-loading times, historically, all they really do. Continue reading » The post Tribune Quantifies The AMP Effect; The Sad State Of Newspapers appeared first on AdExchanger.
Adweek
AUGUST 29, 2022
Snapchat's Dual Camera feature allows users to capture content using their device's front- and back-facing cameras at the same time. The Dual Camera feature is now available for iOS users, and it will be released for Android users in the future. Our guide will show you how to use the Dual Camera feature in the.
AdExchanger
AUGUST 29, 2022
Marilois SnowmanCEO & Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Managing digital campaigns for the mid-market is hard. That’s because effective digital media management is all about connecting with audiences across platforms, ad groups, data layers and safety layers – yet this sector.
Adweek
AUGUST 29, 2022
By allowing people to interact with one another in immersive, three-dimensional virtual worlds, the metaverse offers an alternative to real-life social interaction. And while it's still new and evolving, we cannot ignore its potential to disrupt our daily lives. A perfect example of this is the rising trend of virtual influencers. Fictional characters on social.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
AUGUST 29, 2022
Pumpkin spice latte (PSL) is a marketer’s dream come true. Introduced by Starbucks in 2003, it has become a cultural icon, created a new consumer product sector and, oh yeah, generated approximately $2,000,000,000 in sales for the company. It also offers an important lesson in analyzing data for what you aren’t seeing. Cultural Icon. Part of the success has to do with limited availability.
Adweek
AUGUST 29, 2022
Random deals don't cut it for retail customers these days. Kohl's, among other retailers, learned that lesson this summer. During its August Q2 earnings release, company executives cited inflation and middle-income shoppers' economic anxieties for sales dropping 8.5%. Investors were warned that demand was likely to remain "soft" for Kohl's roughly 1,100 stores, which are.
Digital Turbine
AUGUST 29, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the shift to more experimentation for marketers, the convergence of entertainment and brand connections in the metaverse, and consumers’ preferences for privacy and shifts in the industry.
Adweek
AUGUST 29, 2022
Luxury hotels don't want you to have fun of any kind. Uptight hotel staff don't want you to have sundae bars delivered to your room or hotel limousines stocked with pizza or animals in their hotels. And you just know they want to fire Jennifer Lopez for following her heart. At least that's the impression.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
AUGUST 29, 2022
Impact of technology on clinical efficiency unquestioned, with users citing Imprivata’s track record of customer success and high level of partnership as key drivers to deep platform implementation. Today’s healthcare organizations recognize the need for a comprehensive approach to managing digital identities given the constant demands to deliver outstanding care, yet also evade cyber threats and secure protected health information (PHI).
Adweek
AUGUST 29, 2022
Jenny Rooney is joining Adweek as the company's first Chief Experience Officer, creating new initiatives and building on existing partnerships to better serve the global marketing ecosystem. Rooney joins Adweek from her role as managing director of Black Glass, a marketing consultancy that supports executive level marketers. At Black Glass, she co-founded CMO House, a.
Martech Series
AUGUST 29, 2022
The software comes with multiple useful features that adds value to a business’ email marketing campaign and bring profitable results. DirectIQ , a technology company, has recently launched an email marketing software that offers a full range of tools and features necessary for fully automating an email marketing campaign. In the increasingly digitized market, email marketing is one of the most cost-effective and profitable direct marketing strategies capable of generating a substantial amount o
Adweek
AUGUST 29, 2022
Tricia Melton affectionately refers to her CMO role as being "a kid in a candy shop" and, considering the brands under her umbrella, the description feels genuine. Melton is responsible for elevating kids and family programming for the major media and entertainment conglomerate, most famously shows like Adult Swim's Rick and Morty. Hear more about.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
306 
Let's personalize your content