Martech
JANUARY 13, 2022
“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”.
More About Advertising
JANUARY 13, 2022
There’s been a lot of talk about the number of gambling adverts on UK TV within the past few years. Many feel there are too many advertisements for casinos, betting, bingo, and poker throughout the day – particularly during sporting events. But anyone who has seen a gambling ad on TV in the UK recently. The post How TV gambling ads are changing in the UK first appeared on More About Advertising.
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Martech
JANUARY 13, 2022
Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. “Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., the largest communications firm in Silicon Valley. Her keynote launched the second day of MarTech and gave all those who listened a sense of what the data world is missing – effective communication.
AdvertiseMint
JANUARY 13, 2022
Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). However, it’s not just about having a Facebook advertising campaign and tweeting out your products every once in a while – with the right strategy, there are benefits to social media besides more traffic and more sales.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
JANUARY 13, 2022
Don’t believe them when they tell you the metaverse is already here. What we do have is a swarm of virtual realities but they’re not yet connected. When they are, it will be possible to enter the metaverse. What does the term “metaverse” mean exactly? It’s actually a 30 year-old term, first coined by science fiction author Neal Stephenson is his novel “Snow Crash.” It’s clumsily derived from the Greek, meta being a prefix meaning “beyond.R
More About Advertising
JANUARY 13, 2022
Now that it’s big business, self care has got pretty tiresome and demanding, so do yourself a favour and buy a bunch of flowers instead. That’s the message from “That Flower Feeling,” California’s flower trade body. The campaign by 180 Amsterdam is a first for the brand, which serves 48 US states. It gives a. The post Self care is easy if you do it with flowers in 180's US ad first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 13, 2022
Revolut, described as the world’s first global financial “superapp,” has appointed Wieden+Kennedy London as its global ad agency. Revolut launched in the UK in 2015 offering money transfer and exchange. It now has more than 18 million customers around the world making more than 150 million transactions a month. Revolut has also hired VP growth.
Martech
JANUARY 13, 2022
The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce serves primarily small and medium-sized businesses and the acquisition should improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend. LeadsRX enables the evaluation of multiple touchpoints, including digital, radio, TV, podcasts and streaming services, providing data to support the optimization
More About Advertising
JANUARY 13, 2022
Technicolor Creative Services is incorporating venerable production company MPC Advertising into its other big brand The Mill to create what it claims is the biggest suite of VFX, production and experiential marketing studios servicing the ad industry globally. The new Mill Group, which will include studios opening in 2022 in Seoul, Shanghai and Mexico City, The post The Mill swallows MPC as Technicolor expands globally first appeared on More About Advertising.
Martech
JANUARY 13, 2022
CreatorIQ, the customer intelligence cloud that serves clients like H&M, Disney and CVS, has announced that it has become an official TikTok marketing partner. This will give brands that use the platform access to creator and content metrics from the TikTok Creator Marketplace within the CreatorIQ dashboard. This will provide insights not only into demographics and trends, but also help selecting the best creators to work with.
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InMobi
JANUARY 13, 2022
Take-Two Interactive announced its acquisition of mobile gaming heavyweight Zynga this past Monday. The developer sold for just shy of $11 billion, although the companies allege the deal is worth an estimate of $12.7 billion in enterprise value. Now, this is an obvious change of pace for Zynga which had only just wrapped up its nearly decade-long shopping spree across the casual and hypercasual, mobile gaming industry.
Martech
JANUARY 13, 2022
Today, AI-powered search and experience company Lucidworks announced a new SaaS search platform, called Springboard. They’ve launched Connected Search as the first application available on Springboard, while also announcing updates to Fusion, their flagship product that helps marketers discover the best messaging and content to serve to individuals based on search and click behavior.
Admixer
JANUARY 13, 2022
Holidays are an excellent time to reflect on key insights and takeaways, so the Admixer team reflects on the passing year. 2020 posed some challenges for the digital advertising industry, and in 2021 we dealt with the consequences of these challenges and changes: the zenith of the era of cookies and other identifiers (IDFA, GAID), […]. The post Admixer: 2021 Year in Review appeared first on Admixer.Blog.
Martech
JANUARY 13, 2022
The world’s leading brands know the importance of using the right martech infrastructure to drive revenue growth. And with 80% of consumers now saying they expect brands to have a consistent message and appearance across their digital platforms, having the right digital experience is becoming table stakes. So what can your brand take away from these industry leaders?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Unruly
JANUARY 13, 2022
Decision deepens trusted partnership spanning media and data integrations. January 13, 2022 – VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform (SSP), to enable global access to all of their video and native display media.
Martech
JANUARY 13, 2022
Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 billion. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology,
Martech
JANUARY 13, 2022
As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. Since patenting their end-to-end holographic capture and display technology in 2017, Toronto-based company ARHT Media (pronounced “art”) has expanded their presence at events and in other co
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