Adweek
DECEMBER 8, 2023
Luxury fashion house Valentino is continuing its partnership with AR technology company Wanna to allow shoppers to virtually try on womenswear items from its Spring 2024 line in augmented reality. Shoppers can virtually try on a selection of items from the new collection by downloading the free Wanna Wear app on iOS. People can take.
Martech
DECEMBER 8, 2023
In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization.
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Adweek
DECEMBER 8, 2023
Google's release of large language model Gemini this week has publishers troubled about its potential to further impact revenue dynamics in an industry already grappling with volatility. In a press call with reporters, questions were raised about datasets used to train Gemini, with Google executives declining to share specific details, including whether any were licensed.
Martech
DECEMBER 8, 2023
Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. Why we care. While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 8, 2023
Agriculture's B2B marketing doesn't have to look far to find its humanity. After marking a half century in the storytelling business this year, ag-focused creative firm Bader Rutter's client list features some of the sector's larger players. That includes livestock drug producer Zoetis (with a market cap of $77 billion), chemical and seed firm Corteva.
Seth Godin
DECEMBER 8, 2023
Human beings as we know them have only been around for 70,000 years or so. Honeybees got to North America around the time Columbus did. And the same is true for technologies and companies. Western Union was an interloper, telegrams were the scary new tech that was going to change everything for the worse. It’s easy to be in favor of the status quo, but it’s also true that the status quo used to be a brand-new threat.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 8, 2023
At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. There’s enough humble bragging on the internet. But since creating the policy, reputable publishers including Gannett ( here and here ) and Sports Illustrated were accused of using generative AI to create articles and publish them under phony bylines.
Adweek
DECEMBER 8, 2023
I don't think my father knows what I do for a living. When I told him I had moved from film and television to branded entertainment, he looked at me with confusion and surmised, "Like The Carnation Hour?" I had to Google that--turns out he does know what I do. The Carnation Hour was a.
Martech
DECEMBER 8, 2023
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. “There was a movie by Woody Allen called ‘Zelig’ about a guy who showed up at all the important events in history but was never part of them. I kind of feel like that in the tech world.
Adweek
DECEMBER 8, 2023
As NFL fans gear up for Sunday's hotly anticipated round 2 matchup between the Dallas Cowboys and the Philadelphia Eagles, Cowboys' QB Dak Prescott has teamed up with Maximum Effort and the Colorectal Cancer Alliance's "Lead From Behind" initiative to dole out some pregame "Sh*t Talk" meant to motivate lifesaving measures.
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Digiday
DECEMBER 8, 2023
IPG’s media agency UM named Erin Quintana, chief client officer and a 15-year veteran of the company, to be its new U.S. CEO. Quintana replaces Joe DiMiero, who was appointed U.S. CEO in January 2022 but has had a troubled tenure marked by client losses, a questionable management style and high-level executive departures. DiMiero, who internal sources said hasn’t been seen for weeks in meetings he was expected to attend, has taken a leave of absence, according to a representative, who didn’t ela
Adweek
DECEMBER 8, 2023
With Season 1 averaging more than 8.3 million viewers, Fire Country has been a bright spot for CBS. However, with Hollywood strikes delaying programming, dozens of platforms competing for viewers, and Season 2 not airing until Feb. 16, the network is looking to keep the fanbase burning bright between seasons. To find new audiences and.
Smart Insights
DECEMBER 8, 2023
What’s the secret to a successful finance content marketing strategy? Find out with 5 foolproof tips. The finance world can be a tough place for a marketer. Creating inspiring finance content marketing that communicates your brand's messages, engages customers and … The post Finance content marketing: How to create awesome content for the finance sector appeared first on Smart Insights.
Playwire
DECEMBER 8, 2023
Key Points The Layout Triad for Revenue : Master the art of website layout to balance user experience, SEO, and ad revenue. It's the digital juggling act that keeps visitors engaged and the cash register ringing. User Behavior Insights : Dive into user analytics like a digital detective. Use heat maps and session data to craft website layouts that lead users right where you want them — engaging with your content and ads.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdvertiseMint
DECEMBER 8, 2023
Would you like to know the meaning of a red heart on Snapchat? The red heart on Snapchat often leaves users intrigued. Many users are curious about what the red heart emoji means on Snapchat. This article will discuss what the red heart and other Snapchat emojis mean. What are Snapchat Emojis? Snapchat emojis are little symbols that add a touch of flair to your messages and connections on the platform.
Playwire
DECEMBER 8, 2023
Key Points Cornerstone Quality : High-quality, up-to-date content is a finance brand’s backbone. Focus on valuable market insights and investment tips to build a loyal audience. SEO Significance : Fine-tune your on-page SEO strategy and keyword selection to maximize organic traffic, and lay the foundation for successful monetization. Business Mindset : Shift your mindset from blogger to digital entrepreneur because that’s what you are.
Ad Monsters
DECEMBER 8, 2023
The deprecation of third-party cookies has been one of the most talked about topics within digital advertising for the past few years. However, the reality is that cookieless environments are already here, providing challenges for advertisers. Google Chrome’s loss of third-party cookies may mean a definite ending to decades of cookie-based targeting.
illumin
DECEMBER 8, 2023
For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. With this speedy growth, it’s easy to overlook the many benefits of managed service and to ignore the potential it has for marketers concerned with brand safety or without th
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
DECEMBER 8, 2023
In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. Top Stories UK Government Picks New BBC Chair, Trims License Fee Increase The UK government this week announced Dr Samir Shah, CEO and owner of production company Juniper, as its preferred choice as the new chair of the BBC.
EGC Group
DECEMBER 8, 2023
Without meaning to throw a damper worthy of either Scrooge or the Grinch on the holiday season, this year will be a challenge—for both customers and merchants. Find out how to make the most of the holiday shopping experience for everyone.
More About Advertising
DECEMBER 8, 2023
Airports and their occupants are hardly synonymous with fun but Air New Zealand makes them so in a lively tale about a cabin crew member (mustn’t call them air hostesses) who delivers Christmas with a touch of Mary Poppins, amid other movie references. Can’t imagine this from Ryanair or Easyjet. BA tries from time to … The post MAA Ad of the Week: Air New Zealand by Bastion Shine first appeared on More About Advertising.
Exchange Wire
DECEMBER 8, 2023
This week: Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU €550m lawsuit in Spain… Ad spend has been a major topic of the week. Magna released its latest global ad spend forecast for this year, estimating an [.] The post Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU €550m lawsuit in Spain appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 8, 2023
Christmas is often the period when people find they don’t have a job but BETC Paris is reversing things, going on a creative hiring spree. It has hired seven established creatives in a variety of senior roles, strengthening the Havas-owned agency in Paris, London and Amsterdam. The seven are: Simon Carr, Daniela De Seta, Matt … The post BETC Paris goes on end-of-year creative hiring spree first appeared on More About Advertising.
Single Grain
DECEMBER 8, 2023
Updated December 2023. From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend.
More About Advertising
DECEMBER 8, 2023
It’s a familiar plea – “put your phones down” – but Brazilian retailer O Boticário takes it to a new level with a full-on, heartfelt Christmas ad about real life connections and staying present in the moment. O Boticário is a skincare and cosmetics giant that has become the “John Lewis” of Brazil in terms … The post Enough with AI (artificial intimacy) says Brazilian retailer at Christmas first appeared on More About Advertising.
Smart-Hub
DECEMBER 8, 2023
The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. Companies will lose billions of dollars in revenue in the short term, but it’s about evolution and development for the long game. The programmatic advertising ecosystem is a complex environment consisting of many elements.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Adweek
DECEMBER 8, 2023
She's a single mom who's down on her luck. He's a competitive eater who's searching for love. What happens when fate brings them together in an ad for Impossible Foods? It's a meat cute. get it? Inspired by the cheesy Hallmark movie cannon and wrapped in a heaping helping of dad jokes, Impossible drops.
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