Adweek
SEPTEMBER 29, 2022
Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.
Martech
SEPTEMBER 29, 2022
Our ability to collect and use data about our customers is skyrocketing, but consumer expectations can seem contradictory. So how can we craft a data strategy that’s beneficial to our brands and to our customers? On the one hand, many consumers don’t want websites to collect their data. On the other, they want us to show things that are relevant to them and not show ads for the boot they just purchased.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
SEPTEMBER 29, 2022
It's time to add another plus to the streaming column. Epix is rebranding to MGM+ in January, becoming the latest streaming service to add the "plus" moniker to its brand. "MGM is one of the most iconic and beloved brands from the golden age of entertainment," Michael Wright, head of MGM+, said in a statement.
AdExchanger
SEPTEMBER 29, 2022
Roughly a year ago, Snowflake launched its Media Data Cloud, a suite of solutions built specifically to serve businesses with media and advertising needs. Fast forward 11 months, and Snowflake is spiking the football with a Data Cloud “world tour” making 21 stops in cities around the world to tout its offering. The tour kicked. Continue reading » The post Snowflake Is Aggressively Pushing Into Mar Tech And Advertising appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 29, 2022
On Tuesday, CNN laid off a bulk of its podcast division, according to a tweet from an employee affected by this latest round of cuts. Parent company Warner Bros. Discovery is seeking $3 billion in cost savings since the April merger of Warner Media and Discovery Inc. Top line A tweet from now-former CNN audio.
Martech
SEPTEMBER 29, 2022
As the competition for consumers’ time and attention heats up, promoting true customer loyalty will be more difficult than ever. Staying ahead of the competition means staying in front of the latest trends in consumer loyalty. Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report – and share ways that companies can capitalize on these trends to create deeper, more profitable relati
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 29, 2022
How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at the heart of this program is that customers — both consumers and B2B buyers — are accelerating away, designing their own customer journeys, looking for seamless and often self-serve experiences, and are able to surf away from a friction-packed brand experience with the click of a mouse,” sa
Adweek
SEPTEMBER 29, 2022
Full disclosure: I was the founding CTO of I-Behavior, which is a cooperative database made of 190 million individuals with over 10 billion SKU-level transaction data, sourced from more than 2,400 contributing members. Armed with powerful predictive engines, it has served countless marketers in their prospecting efforts. Simply, the database was designed to find prospects.
Marketing Dive
SEPTEMBER 29, 2022
Baby boomers and Gen Xers were more amenable to the idea, as were lower-income consumers who may be struggling with inflation.
Adweek
SEPTEMBER 29, 2022
For decades now, quick serve restaurant Sonic's marketing has revolved around people sitting in cars talking about food, whether it was the beloved "two guys" playing off each other for comedy or everyday folks shooting the breeze between bites. The tone was loose, and the conversation was largely improvised, using a show-don't-tell approach that put.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
SEPTEMBER 29, 2022
Sponsored post byDave Osbornhead of North America commercial and global partnerships, Xandr XandrSPONSORED BY:As consumer behavior continues to evolve, so do the opportunities and challenges for today’s marketers. Consumers who used to be easy to reach are now much more challenging to connect with in a consistent, contextually relevant, privacy-compliant manner.
Adweek
SEPTEMBER 29, 2022
QR codes were one of the biggest comeback stories of the Covid-19 pandemic. According to Engine Insights, 76% of people have used them in the last two years, and 58% have grown more comfortable with using them since March 2020. The humble piece of tech has popped up everywhere from Super Bowl ads to restaurant.
Marketing Dive
SEPTEMBER 29, 2022
As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable.
Adweek
SEPTEMBER 29, 2022
If you talk to Jennifer "JJ" Healan about any of McDonald's previous partnerships, she'll tell you that each collaboration is anchored by what the brand calls a "fan truth," whether a particular truth references rapper Saweetie's love for creating unique food combinations or that McDonald's Sprite tastes noticeably different. For its newest campaign, the legacy.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
SEPTEMBER 29, 2022
The beverage brand is partnering with the HBCU Esports League to put on a Call of Duty tournament that will stream live on Twitch.
Adweek
SEPTEMBER 29, 2022
"You just missed Timber Joey sawing the sign!" Yes, I had just missed Joey Webber. That's the extremely human mascot of Major League Soccer's Portland Timbers, who saws a round of Douglas fir off a log after each goal. Webber had just taken a chainsaw to the middle of the wooden sign outside the main.
AdExchanger
SEPTEMBER 29, 2022
For years, video completion rate (VCR) has been a top metric for digital marketers. But as a standalone measurement metric, VCR doesn’t cut it anymore, writes Katie Cladis, VP of product at Digital Remedy. While it can illuminate aspects of advertising’s performance, it just shouldn’t be at the very center of a modern video ad campaign. The post Marketers Are Outgrowing Video Completion Rate.
Adweek
SEPTEMBER 29, 2022
For many businesses, the pandemic was either a curse or a blessing. Some were stopped in their tracks in the middle of ambitious expansion plans, while others flourished in the ecommerce space the world came to rely on during months of sheltering at home. In the case of ThirdLove, both scenarios were true. At the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
SEPTEMBER 29, 2022
Elise StiefermanDirector of Marketing & Business Strategy“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elise Stieferman, director of marketing & business strategy at Coegi. A marketing campaign is nothing without a strong measurement strategy.
Adweek
SEPTEMBER 29, 2022
"There are days when you wake up and New York City gives you the best kiss of your life, and other days you wake up and New York kicks you in the face." This brutal (yet accurate) assessment comes from an anonymous New Yorker in The Living Portrait of NYC, a different kind of tribute.
AdExchanger
SEPTEMBER 29, 2022
Automotive marketers were among the first major advertisers for legacy television. Now, they're ditching their age-old audience demos for first-party audience data like everyone else. General Motors is the first brand to adopt NBCUniversal's first-party data platform, NBCUnified — but the integration is just one of many stops on GM’s first-party data roadmap.
Adweek
SEPTEMBER 29, 2022
Snap Inc. is turning to augmented reality to raise awareness of plastic waste, starting in Germany. The company explained in a blog post Wednesday, "Plastic waste is one of the biggest issues when it comes to protecting the environment and nature. In Germany alone, 6.3 million tons of plastic waste are produced every year. The.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Badger
SEPTEMBER 29, 2022
Campaign naming is an easy-to-overlook aspect of Amazon advertising. Well, until you want to locate a specific campaign in a. Read More What Is A Good Amazon Campaign Naming Structure? The post What Is A Good Amazon Campaign Naming Structure? appeared first on Ad Badger.
Adweek
SEPTEMBER 29, 2022
Twitter allows users to turn on image description reminders so that they'll be reminded to add alt text to images before sharing them. Our guide will show you how to turn on image description reminders from within the Twitter mobile application. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap.
Exchange Wire
SEPTEMBER 29, 2022
In this feature, Benjamin Davy, sustainability director at Teads, discusses what the digital advertising industry needs to do to assess and reduce its impact on the environment. In the global marketing industry, the rising challenge of sustainability translates into an increasing [.]. The post How to foster a culture of sustainable advertising appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 29, 2022
DMG Media, the publisher of Mail Online and Thisismoney.co.uk, will aim to grow its revenue streams with Outbrain, becoming its exclusive recommendation partner. The multi-year deal, which begins in the final week of September, will see web recommendation platform Outbrain provide a discovery feed for organic and paid content across its various international online platforms.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
IAB Tech Lab
SEPTEMBER 29, 2022
We are excited to announce that the Global Privacy Platform (GPP) has been finalized and is ready for industry adoption. The finalization of the GPP would not have been possible without the collaborative efforts of the members of the Global Privacy Working Group and Privacy & Rearc Commit Group representing […].
Adweek
SEPTEMBER 29, 2022
Like many kids, Miami-based Luciano "Chany" D'Amelio juggled a number of interests including art, music and movies. But unlike many kids who would later become creatives, he never quite mastered any of them. Thankfully, that didn't stop him from pursuing creative advertising. "In my late teens I had my 'Eureka!' moment when I found out.
Digital Turbine
SEPTEMBER 29, 2022
Our BRAG Index is out! The Brand Relative App Growth Index puts a lens on the relationship between brand and app growth for leading apps in major categories. Our “BRAG-ing About” blog will take a deeper look into Big Issues facing each category. “What show are you watching?”. When it comes to streaming video brands, the “what’s next” question is critical.
Adweek
SEPTEMBER 29, 2022
LinkedIn detailed several new features for pages on the professional network. Customizable templates enable members creating posts via the LinkedIn mobile application to tap "use template" in the post menu and choose from pre-created, "highly visual" creative templates, after which they can customize colors, font and text. The professional network's new clickable links option lets.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
317 
Let's personalize your content