Martech

JULY 29, 2024

Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint.

Machine Learning 140

Machine Learning Education MarTech ROI 140

Adweek

JULY 29, 2024

Advertising giant WPP is working with chip manufacturer Nvidia to use gen AI in making 3D landscapes and products for advertisers.

Manufacturing 336

Manufacturing Advertising 336

Martech

JULY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

eCommerce 124

eCommerce MarTech Marketing Media 124

Adweek

JULY 29, 2024

After building his resume with stints at CBS and Spotify, Parbinder Dhariwal saw the growth opportunity in retail media before it was projected to gobble up $140 billion this year, according to Emarketer. He headed up beauty for Walmart Connect before becoming vice president and general manager of CVS' retail media arm, CVS Media Exchange.

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Retail Media Advertising 318

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what it means to marketers. Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies.

Marketing 125

Marketing Communications MarTech eCommerce 125

Adweek

JULY 29, 2024

Walmart is schooling parents in what their kids actually like. A new five-minute spot, titled "School Style Decoded," is a music video that promotes the back-to-school trends most popular with kids. TikTok fashion influencer Taylen Biggs and YouTuber Kat Stickler star in the ad, with Biggs leading a school in a musical performance that shows.

Fashion 312

Fashion Retail eCommerce Media 312

AdExchanger

JULY 29, 2024

Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would affect development and adoption for the Chrome Privacy Sandbox. The post Google Says It’s Still Figuring Out How A Cookie Opt-In Model Will Work appeared first on AdExchanger.

Cookies 130

Cookies Advertising 130

Martech

JULY 29, 2024

OpenAI today announced SearchGPT, its long-anticipated search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. SearchGPT responds to queries using its AI models plus information pulled from the web.

MarTech 78

MarTech Advertising Marketing 78

Seth Godin

JULY 29, 2024

A philosopher can spend a month, a year or a career thinking about one knotty problem. Making assertions, testing theories, understanding how others are thinking about it as well. But this exercise shouldn’t be reserved for academics. What are you working on? When will you change your mind? What can you learn, what can you challenge? It’s better when we’re on the cusp.

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Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. As the dust settles, let’s dig into what this means for publishers, advertisers, and the future of privacy-preserving technologies. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.

Cookies 122

Cookies Ad Tech Audience Advertising 122

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Advertising

AdExchanger

JULY 29, 2024

MiQ is acquiring PathLabs, a platform for independent agencies. Plus, Pinterest and LinkedIn are trying to get included in more media plans. The post Winning Big By Going Small; Platforms Try Outsourcing Ad Sales To Pubs appeared first on AdExchanger.

Agency 112

Agency Media 112

VideoWeek

JULY 29, 2024

Last month, Overcast HQ, a video asset management business, raised a bridge round of €1.3 million, as the company introduces new AI capabilities to its asset management platform. And though AI is often cited as a catalyst for some of the recent funding rounds in the industry, the company said it made the conscious decision not to lead its investment pitches with AI. “In preparing for the funding round, we looked very closely at whether we lead with AI,” Philippe Brodeur, CEO of Overc

Manufacturing 109

Manufacturing Marketing Agency Advertising 109

Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions. To respond to. Read more » The post Fibr’s AI solution for scalable consumer experiences; tackling post-cookie challenges appeared first on Marketing Tech News.

Cookies 105

Cookies GDPR Media Marketing 105

Digiday

JULY 29, 2024

Making videos can be a lot of work, making the idea of outsourcing that labor pretty tempting. And the arrival of generative AI tools capable of creating everything from scripts to thumbnails can be especially enticing. But there are also reasons for creators not to hand over their YouTube channels and TikTok accounts to the likes of ChatGPT and RunwayML.

Audience 96

Audience Media Marketing 96

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

More About Advertising

JULY 29, 2024

How long can an independent Havas stay – independent? Owner Vivendi is planning to list the agency group on Euronext Amsterdam if shareholders agree, which they surely will as increasing shareholder value is the point. Holding company valuations are a mixed bag at the moment with French rival Publicis leading the pack on a heady … The post Why an independent Havas would make a tempting target for acquisitive agency buyers first appeared on More About Advertising.

Agency 64

Agency Advertising Finance Media 64

Digiday

JULY 29, 2024

Connatix and JW Player are poised to strike a deal that will effectively amount to a merger of the two companies, according to sources, as the much-anticipated wave of mergers and acquisitions in ad tech gathers pace. The private equity firm with a controlling stake in Connatix, Court Square Capital Partners, is understood to be the main source of funding for the deal — Digiday was unable to establish a proposed valuation for JW Player — albeit any proposed transaction is likely to be publicly f

Ad Tech 92

Ad Tech Video Ads Media Marketing 92

Exchange Wire

JULY 29, 2024

Digital data analytics and activation vendor Piwik PRO has announced today (July 29th, 2024) the release of its new real-time dashboards feature, which is now an integral part of the Piwik PRO Analytics Suite platform. Dashboards enable users to monitor their [.] The post Piwik PRO Transforms Publisher Analytics with Fully Customisable Real-Time Dashboards appeared first on ExchangeWire.com.

Audience 64

Audience 64

Digiday

JULY 29, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Google may have changed course on its approach to third-party cookie deprecation on Chrome, but that doesn’t mean brand marketers should take their foot off the pedal when it comes to testing cookie-less targeting solutions. At least that’s what Rachel Cascisa, vp of platform adoption at Publicis’ marketing tech company, Epsilon, believes.

Cookies 90

Cookies Marketing Media Advertising 90

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Smart-Hub

JULY 29, 2024

AdTech is a complex industry involving numerous components and participants apart from advertisers and publishers. While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes.

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Digiday

JULY 29, 2024

As July comes to an end, gaming industry leaders are reflecting on their favorite games of the year so far. 2024 has been a difficult year for the gaming industry. In the first six months of the year, publishers laid off thousands of workers as they scrambled to adapt to a general audience shift away from premium console games and toward free-to-play or live-service titles.

Audience 90

Audience Media Marketing 90

More About Advertising

JULY 29, 2024

Influencers of one sort or another are seemingly taking over the world (valuable info here) and celebs are the biggest. Top of the tree may be Dua Lipa, signed up by Porsche and here making her debut as director and front person in a new campaign for the all-electric Porsche Macan. With help from Omnicom’s … The post Dua Lipa fronts and directs new Porsche Macon campaign first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Digiday

JULY 29, 2024

Google’s sudden U-turn on its plan to scrap third-party cookies, after years of promising otherwise, is like a TV show hyping up an epic twist, only to reveal it was all just a dream. No surprise ad tech leaders are pulling their hair out in frustration. But they’re also trying to keep calm — they can’t afford to lose focus. Especially when it’s still uncertain if Google’s pivot will render all their efforts and investments for a third-party cookie-less Chrome world obsol

Cookies 90

Cookies Ad Tech Media Marketing 90

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions. To respond to. Read more » The post Fibr’s AI solution for scalable consumer experiences; tackling post-cookie challenges appeared first on Marketing Tech News.

Cookies 52

Cookies GDPR Media Marketing 52

Digiday

JULY 29, 2024

Google’s latest third-party cookie pivot may initially be a relief to some – even if they’re skeptical about the decision – but it’s not a game changer for many marketers. The back-and-forth of the Chrome cookie saga over the last four years has had all the dramatic elements of a classic will-they-won’t-they soap opera. Twists and turns. Delays. Competitors changing the game.

Cookies 72

Cookies Marketing 72

Exchange Wire

JULY 29, 2024

On today’s news digest: Open AI Testing Search to Rival Google; NBA Signs Deals with Disney, Amazon and NBCUniversal; Douyin Misses E-Commerce Sales Goal In an attempt to outpace rival Google, OpenAI is testing a new online search tool prototype: SearchGPT. [.] The post Open AI Testing Search to Rival Google; NBA Signs Deals with Disney, Amazon and NBCUniversal; Douyin Misses Sales Goal appeared first on ExchangeWire.com.

eCommerce 52

eCommerce 52

Basis

JULY 29, 2024

Despite continued privacy and cybersecurity concerns from regulators within the US and beyond , the TikTok era of social advertising marches on. Moving way beyond its roots as a forum for lip-syncing and dancing teens, the short-form video app has blown up the model of what a social network can be, and is increasingly a must-buy for a growing number of advertisers.

Advertising 92

Advertising Education Entertainment Media 92

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing