Adweek
MAY 18, 2023
The need for brand building in the b-to-b sector has never been as in demand as it is today. Some of the world's biggest and most established blue chip brands, from Microsoft and Accenture to Shell and Amazon, are servicing business clients making it a thriving sector. But worldwide economic uncertainty has made business customers.
AdExchanger
MAY 18, 2023
In Q1 2024, Chrome will deprecate cookies for 1% of a randomly selected group of Chrome users and slowly expand deprecation to more users throughout the year. The post The Chrome Privacy Sandbox APIs Will Be Generally Available For All Users In July appeared first on AdExchanger.
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Adweek
MAY 18, 2023
At one time, TikTok was dubbed "the million-follower factory" for its ability to catapult new users to fame and notoriety. Are those days gone? Over the last several months, there have been grumblings among creators that views are on a steady decline and follower growth is lagging. A cursory look at the top creators seems.
Martech
MAY 18, 2023
The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. One survey found that most people prefer content over social media, reviews or contact with a sales rep.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 18, 2023
Dreams can change lives--and the U.S. political landscape. And in 2020, WNBA team the Atlanta Dream did both. Just ahead of the 27th WNBA season tip-off, Amazon Prime Video has ordered a documentary film Power of the Dream that details how the team took on their owner, and permanently altered Georgia politics. "We believe in.
AdExchanger
MAY 18, 2023
As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are busy building programmatic ad tech stacks. The post Prog IO Las Vegas: Measuring CTV Requires A New Mentality appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 18, 2023
By guest artist Michela Buttignol A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Peak RMN? appeared first on AdExchanger.
Adweek
MAY 18, 2023
When cases started to pop up of AI-generated images winning art and photography contests, social media exploded with the usual debates. After all, AI already has a tenuous relationship with creatives who are afraid of being replaced. Others don't like the idea of the technology being used to deceive. And then there are those excited.
Marketing Dive
MAY 18, 2023
For Mental Health Awareness Month, the outdoor retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.
Adweek
MAY 18, 2023
Sports documentaries are booming, but some athletes' stories have been relegated to the bench. The sports documentary series is having a bit of a moment. Fans seek closer connections to players and teams and leagues look for ways to market their sport to fans that don't seem forced. Driven by a desire for authenticity and.
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AdExchanger
MAY 18, 2023
Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week. The post Netflix’s First Upfront Offering Includes Better Measurement And Targeting appeared first on AdExchanger.
Adweek
MAY 18, 2023
Google announced today that it will remove cookies, the tried and true data tracking tech, for 1% of Chrome users early next year. The users will be chosen at random before fully removing cookies completely later next year. "This was to support developers [in] conducting real-world experiments without third party cookies," Victor Wong, senior director.
VideoWeek
MAY 18, 2023
YouTube viewing in CTV environments has grown rapidly in many markets over the past few years, ranking as one of the most popular CTV apps; a recent report from Nielsen ranked YouTube as the most watched CTV app in the US based on total viewing minutes. As a result of this shift, YouTube has seen an opportunity to compete for new budgets, presenting its CTV inventory as an alternative target for TV budgets.
Adweek
MAY 18, 2023
The social media team at the National Football League is on a mission to be "the most youth-driven and community-driven platform and league" in the world. It aims to do this by using platforms such as TikTok and Snapchat, as well as gaming platforms including Roblox and Fortnite, to build and engage with future fans.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
MAY 18, 2023
U.S. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. It is projected to rebound to 11.2% growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%.
Adweek
MAY 18, 2023
In 1973, hip-hop was born. Fifty years ago at a party in the Bronx, roots were planted that, unbeknownst to the world at the time, would sprout a cultural movement that would change the trajectory of the music industry forever. As it stands today, through streaming platforms, music revenue is projected to double to about.
AdExchanger
MAY 18, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down The Tube Amid the showmanship, YouTube’s Brandcast came off as a clear reaction to advertiser demands. On Wednesday, The post YouTube Tries To Look More Like TV; Montana Stans A TikTok Ban appeared first on AdExchanger.
Adweek
MAY 18, 2023
In a Venn diagram, would there be much overlap between traditional iced tea drinkers and flavored malt beverage fans? Maybe a sliver, but the launch campaign for Lipton's first boozy iced tea aims more at a lake weekend, cooler-toting crowd than the country club, Arnold Palmer-swilling set. Creatives at Founders Agency leaned into the reputation.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
MAY 18, 2023
Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.
Adweek
MAY 18, 2023
The CW skipped its usual Thursday morning upfront week presentation, but still unveiled its first fall lineup under new owner Nexstar. Amid the writers strike, the network is leaning in on FBoys--and moving away from almost all of its current scripted series. Nexstar has been transforming the network since its purchase of 75% ownership interest.
Martech
MAY 18, 2023
While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. It’s important to have a solid strategy in place for attracting and engaging qualified attendees to ensure that your virtual event is a success.
Adweek
MAY 18, 2023
"It's not a lot of work to be authentic. You just have to make a commitment to telling your truth," said Busy Philipps, New York Times bestselling author, actor, activist and podcast co-host, at Social Media Week. On their podcast Busy Philipps Is Doing Her Best, both she and her co-host, comedy writer Caissie St.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
MAY 18, 2023
Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, chief data scientist at TrustInsights.ai, speaking at The MarTech Conference. Learn ways to scale the use of large language models (LLMs), the value of prompt engineering and how marketers can prepare for what’s ahead.
Adweek
MAY 18, 2023
Innovative platform features play a leading role in giving creators the tools they need to enhance their storytelling abilities and establish long-term, viable businesses. From forging brand partnerships to establishing their own brands, creators rely on dedicated platform support to achieve their goals. Rajni Jacques, head of fashion and beauty partnerships at Snap, and Snapchat.
Martech
MAY 18, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Adweek
MAY 18, 2023
Now that upfront week events have concluded, Adweek is sitting down for upfront postmortem interviews with each of the presenting ad sales chiefs--and there's plenty to talk about. Between the Writers Guild of America strike keeping some major talent from hitting the stage to last-minute changes and major executive departures, it was an upfront week.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
MAY 18, 2023
The move will allow for scaled testing of its Privacy Sandbox APIs in advance of the wider deprecation of third-party cookies.
Adweek
MAY 18, 2023
With negotiations in full swing following an eventful upfront week, Adweek continues our postmortem sitdowns with the presenting ad sales leaders. NBCUniversal's Mark Marshall got things started, talking about everything from the changes brought on by Linda Yaccarino's exit to that Twitter-focused joke from the company's upfront event. Now, Marianne Gambelli, Fox Corp.
Martech
MAY 18, 2023
It’s as clear as you want your data to be – this is the time to have a 360-view of your customer. You want to improve their journey and experience and protect their privacy. So where do we go from here? When identifying a solution, marketers must first identify their pain points, develop a cohesive data strategy and then decide on the right technology.
Adweek
MAY 18, 2023
Have you ever been to an activation and thought, "Who thought of this?! This is incredible!" Finally, we get insight from an industry mastermind behind iconic activations like ComplexLand and Adidas Operation AirDrop. Design and experience agency Jam3 is here to move your creative forward. Jam3 helps forward-thinking brands launch products and design innovative customer.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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