Adweek
MAY 18, 2023
The need for brand building in the b-to-b sector has never been as in demand as it is today. Some of the world's biggest and most established blue chip brands, from Microsoft and Accenture to Shell and Amazon, are servicing business clients making it a thriving sector. But worldwide economic uncertainty has made business customers.
AdExchanger
MAY 18, 2023
In Q1 2024, Chrome will deprecate cookies for 1% of a randomly selected group of Chrome users and slowly expand deprecation to more users throughout the year. The post The Chrome Privacy Sandbox APIs Will Be Generally Available For All Users In July appeared first on AdExchanger.
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Adweek
MAY 18, 2023
At one time, TikTok was dubbed "the million-follower factory" for its ability to catapult new users to fame and notoriety. Are those days gone? Over the last several months, there have been grumblings among creators that views are on a steady decline and follower growth is lagging. A cursory look at the top creators seems.
Martech
MAY 18, 2023
U.S. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. It is projected to rebound to 11.2% growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 18, 2023
Dreams can change lives--and the U.S. political landscape. And in 2020, WNBA team the Atlanta Dream did both. Just ahead of the 27th WNBA season tip-off, Amazon Prime Video has ordered a documentary film Power of the Dream that details how the team took on their owner, and permanently altered Georgia politics. "We believe in.
Marketing Dive
MAY 18, 2023
For Mental Health Awareness Month, the outdoor retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 18, 2023
As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are busy building programmatic ad tech stacks. The post Prog IO Las Vegas: Measuring CTV Requires A New Mentality appeared first on AdExchanger.
Adweek
MAY 18, 2023
When cases started to pop up of AI-generated images winning art and photography contests, social media exploded with the usual debates. After all, AI already has a tenuous relationship with creatives who are afraid of being replaced. Others don't like the idea of the technology being used to deceive. And then there are those excited.
Martech
MAY 18, 2023
Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, chief data scientist at TrustInsights.ai, speaking at The MarTech Conference. Learn ways to scale the use of large language models (LLMs), the value of prompt engineering and how marketers can prepare for what’s ahead.
Adweek
MAY 18, 2023
The social media team at the National Football League is on a mission to be "the most youth-driven and community-driven platform and league" in the world. It aims to do this by using platforms such as TikTok and Snapchat, as well as gaming platforms including Roblox and Fortnite, to build and engage with future fans.
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AdExchanger
MAY 18, 2023
By guest artist Michela Buttignol A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Peak RMN? appeared first on AdExchanger.
Adweek
MAY 18, 2023
In 1973, hip-hop was born. Fifty years ago at a party in the Bronx, roots were planted that, unbeknownst to the world at the time, would sprout a cultural movement that would change the trajectory of the music industry forever. As it stands today, through streaming platforms, music revenue is projected to double to about.
AdExchanger
MAY 18, 2023
Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week. The post Netflix’s First Upfront Offering Includes Better Measurement And Targeting appeared first on AdExchanger.
Adweek
MAY 18, 2023
Now that upfront week events have concluded, Adweek is sitting down for upfront postmortem interviews with each of the presenting ad sales chiefs--and there's plenty to talk about. Between the Writers Guild of America strike keeping some major talent from hitting the stage to last-minute changes and major executive departures, it was an upfront week.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MAY 18, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Adweek
MAY 18, 2023
With negotiations in full swing following an eventful upfront week, Adweek continues our postmortem sitdowns with the presenting ad sales leaders. NBCUniversal's Mark Marshall got things started, talking about everything from the changes brought on by Linda Yaccarino's exit to that Twitter-focused joke from the company's upfront event. Now, Marianne Gambelli, Fox Corp.
Martech
MAY 18, 2023
While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. It’s important to have a solid strategy in place for attracting and engaging qualified attendees to ensure that your virtual event is a success.
Adweek
MAY 18, 2023
Sports documentaries are booming, but some athletes' stories have been relegated to the bench. The sports documentary series is having a bit of a moment. Fans seek closer connections to players and teams and leagues look for ways to market their sport to fans that don't seem forced. Driven by a desire for authenticity and.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
MAY 18, 2023
Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.
Adweek
MAY 18, 2023
In a Venn diagram, would there be much overlap between traditional iced tea drinkers and flavored malt beverage fans? Maybe a sliver, but the launch campaign for Lipton's first boozy iced tea aims more at a lake weekend, cooler-toting crowd than the country club, Arnold Palmer-swilling set. Creatives at Founders Agency leaned into the reputation.
Ad Monsters
MAY 18, 2023
The digital advertising sector has a dirty little secret: its carbon footprint is huge. How big? About the size of the airline industry. Collectively, digital ad tech accounts for 3.5% of the global greenhouse gas (GHG) emitted each year. A single campaign that fills one million impressions has the same carbon footprint as a roundtrip flight from Boston to London.
Adweek
MAY 18, 2023
The CW skipped its usual Thursday morning upfront week presentation, but still unveiled its first fall lineup under new owner Nexstar. Amid the writers strike, the network is leaning in on FBoys--and moving away from almost all of its current scripted series. Nexstar has been transforming the network since its purchase of 75% ownership interest.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
MAY 18, 2023
YouTube viewing in CTV environments has grown rapidly in many markets over the past few years, ranking as one of the most popular CTV apps; a recent report from Nielsen ranked YouTube as the most watched CTV app in the US based on total viewing minutes. As a result of this shift, YouTube has seen an opportunity to compete for new budgets, presenting its CTV inventory as an alternative target for TV budgets.
Adweek
MAY 18, 2023
"It's not a lot of work to be authentic. You just have to make a commitment to telling your truth," said Busy Philipps, New York Times bestselling author, actor, activist and podcast co-host, at Social Media Week. On their podcast Busy Philipps Is Doing Her Best, both she and her co-host, comedy writer Caissie St.
Seth Godin
MAY 18, 2023
Marketers seek to make an impact, and that takes interest. Three ways to spell the key word: Peak interest can’t get any higher. It never happens at launch. It’s the result of cultural change and an idea moving through the population. Peek interest happens when there’s scarcity of information and we’re offered a glimpse. And piqued interest is the result of tension.
Adweek
MAY 18, 2023
Innovative platform features play a leading role in giving creators the tools they need to enhance their storytelling abilities and establish long-term, viable businesses. From forging brand partnerships to establishing their own brands, creators rely on dedicated platform support to achieve their goals. Rajni Jacques, head of fashion and beauty partnerships at Snap, and Snapchat.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
MAY 18, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down The Tube Amid the showmanship, YouTube’s Brandcast came off as a clear reaction to advertiser demands. On Wednesday, The post YouTube Tries To Look More Like TV; Montana Stans A TikTok Ban appeared first on AdExchanger.
Adweek
MAY 18, 2023
Have you ever been to an activation and thought, "Who thought of this?! This is incredible!" Finally, we get insight from an industry mastermind behind iconic activations like ComplexLand and Adidas Operation AirDrop. Design and experience agency Jam3 is here to move your creative forward. Jam3 helps forward-thinking brands launch products and design innovative customer.
Martech
MAY 18, 2023
It’s as clear as you want your data to be – this is the time to have a 360-view of your customer. You want to improve their journey and experience and protect their privacy. So where do we go from here? When identifying a solution, marketers must first identify their pain points, develop a cohesive data strategy and then decide on the right technology.
Adweek
MAY 18, 2023
Google announced today that it will remove cookies, the tried and true data tracking tech, for 1% of Chrome users early next year. The users will be chosen at random before fully removing cookies completely later next year. "This was to support developers [in] conducting real-world experiments without third party cookies," Victor Wong, senior director.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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