Martech

OCTOBER 4, 2021

Having a website search function is critical to any business’s success. However, many have a difficult time providing customers with relevant search results and gaining actionable insights from the data. “Site search is a misunderstood capability on our websites,” said Stephen Zakur, CEO at SoloSegment, in his talk at our recent MarTech conference. “As marketers, we often think about listening very closely to our customers, but we do that in kind of obtuse ways.

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All About Advertising Law

OCTOBER 4, 2021

Federal Trade Commission (FTC) Chairwoman Lina Kahn, who took over the reins of the FTC in June, is making it clear that she is no fan of the direction some private equity-owned businesses have taken in recent years. She takes particular issue with, “extractive business models” that “centralize control and profits while outsourcing risk, liability, and costs.

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Martech

OCTOBER 4, 2021

“Always Be Collecting Data.” It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it? We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era.

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Cookies MarTech Marketing 108

More About Advertising

OCTOBER 4, 2021

As one who doesn’t use Facebook at all it’s sometimes bewildering to discover the amount of ire it provokes – isn’t it just supposed to connect people who want to share not very interesting aspects of their lives? A threat to political stability, even democracy? Time for a lie down surely. Or maybe not. Here’s. The post Facebook's scandals: Does PR boss Nick Clegg have a different role to play?

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how many more independent CDPs will be gobbled up? I think it’s fair to say there’s a trend here.

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Pop-Up Brand Awareness MarTech Healthcare 105

More About Advertising

OCTOBER 4, 2021

Hyundai in the US is trying to “humanize” the brand, to which end agency Innocean is following a history teacher trying to re-connect with his students post-pandemic on a 3,000 mile road trip. It takes him to Philadelphia, where George Washington famously wintered to escape the British and a redwood forest (where Americans get all. The post Post-pandemic creativity: Hyundai's healing road trip first appeared on More About Advertising.

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More About Advertising

OCTOBER 4, 2021

Many thanks to the many readers who have supported MAA over the past two years via your contributions. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Better times, we hope, are among us but this revenue will continue to play an. The post Many thanks to all the supporters of free MAA journalism first appeared on More About Advertising.

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More About Advertising

OCTOBER 4, 2021

Pandora, the Danish jewellery brand, appointed Anomaly to its global account in December 2020, and its first work focuses on the revamped ME line, targeting Gen Z with a whole tribe of influencers, some of whom you may have heard of, including Charli XCX, Addison Rae, and Donté Colley. The soundtrack, “Sweat” which was created. The post Anomaly’s first work for Pandora jewellery targets Gen Z with global relaunch first appeared on More About Advertising.

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More About Advertising

OCTOBER 4, 2021

Big media reviews seem to happen almost daily these days but AB InBev’s global review is worth noting: it spends around $5bn on advertising including some of the drinks world’s most famous brands. The review is supposed to conclude in Spring 2022, which means hours of fun for the three competitors – Dentsu, Publicis and. The post AB InBev global media pitch is big challenge for Dentsu first appeared on More About Advertising.

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