Martech

MAY 12, 2022

I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent.

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Control Group MarTech Marketing Conversion 110

Venture Beat

MAY 12, 2022

Improvado just announced a $22 million series A round to fuel growth of its data analytics tool aimed at improving marketing insights. The no-code tool offers a mechanism to gather data across a range of sources and turn it into dashboards that deliver concise reports. Read More.

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Marketing Electronics 98

Martech

MAY 12, 2022

Digital channels and touchpoints continue to multiply. Now more than ever marketers need a solid game plan to master the data they have, using a solid first-party data strategy that includes identity and attribution. With this strategy in hand, marketers can measure performance for their campaigns and prove their case to other leaders in the organization.

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Conversion Rate Conversion MarTech Cookies 100

Smart Insights

MAY 12, 2022

Streamline your planning and measurement of digital marketing with the RACE Framework and growth process We created the RACE Framework and growth process to help marketers and business owners plan and manage their digital marketing strategy in a more structured … The post Introducing The RACE Framework: A practical framework to improve your digital marketing appeared first on Smart Insights.

Marketing 98

Marketing 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MAY 12, 2022

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Buy here now. A full 69% of shoppers say they have been inspired by social media to make a purchase.

Media 99

Media MarTech Marketing 99

Frequence

MAY 12, 2022

Digital advertising has dramatically changed the way media companies market their products and services to clients, with more businesses relying on marketing technology to run their campaigns. In a recent survey, 46% of key decision-makers said the leading barrier to building a successful and lasting martech stack was the complexity in integrating technologies ( Treasure Data, 2021 ).

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Advertising MarTech Media Marketing 98

Ad Tech Daily

MAY 12, 2022

– Instant Retail Delivery Service Launches New Retail Media Platform for CPG Partners JOKR, a leading instant delivery app, today announced the global launch of JOKR Media, a new retail media platform to increase the sales of CPG products by offering a wide variety of marketing placements. JOKR’s offline ad placements come together to provide […].

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Media Retail Ad Tech Marketing 67

More About Advertising

MAY 12, 2022

Someone’s come up with a scheme to abate the cost of living crisis at last – not the hapless UK government or the Bank of England (both of whom seem to be sleepwalking into a recession) – but MoneySuperMarket and agency New Commercial Arts with ‘Saving the Nation,’ a pledge to cut £1 billion off. The post MoneySuperMarket backs Judi Dench and £1 billion savings in New Commercial Arts blockbuster first appeared on More About Advertising.

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Agency Advertising Finance 59

Venture Beat

MAY 12, 2022

Improvado just announced a $22 million series A round to fuel growth of its data analytics tool aimed at improving marketing insights. The no-code tool offers a mechanism to gather data across a range of sources and turn it into dashboards that deliver concise reports. Read More.

Marketing 52

Marketing Electronics 52

More About Advertising

MAY 12, 2022

Publicis Groupe has tightened its hold on the BT UK business, CRM moving to Digitas from WPP’s Wunderman Thompson with fellow Publicis agency Saatchi & Saatchi picking up BT Sport business, both without a pitch. Saatchi handles BT’s main consumer account and its mobile network EE. Publicis hasn’t said anything officially (which is most unlike.

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Agency Advertising Finance Media 59

Advertisement

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Advertising

IAB Tech Lab

MAY 12, 2022

At IAB Tech Lab we are continually working with the digital advertising industry to find ways to combat ad fraud. We believe that one key area for this effort is targeted collaboration in response to emerging ad fraud attacks. As we’ve seen in the past, there are diverse types of […].

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Advertising 52

More About Advertising

MAY 12, 2022

Creature London has sold to Dutch communications group, Candid, and is now the lead creative agency in a stable of 12 media, digital and creative companies, most of which are based in Holland. One of Candid’s Dutch agencies, XXS, is rebranded as Creature Amsterdam. The move brings new clients including Mercedes-Benz, Bud and Yakult, and. The post Creature London sells to Dutch group Candid and opens Amsterdam shop in bid to go global first appeared on More About Advertising.

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Communications Agency Media Advertising 59

Smaato

MAY 12, 2022

Welcome to our Trend Alert series! We recently published our 2022 Global Advertising Trends report, and will be sharing insights, data, and trendy topics from the report in this newest blog series. This week, we’re taking a look at mobile gaming, and why this tried-and-true in-app experience remains a powerful. The post 2022 Trend Alert: Mobile Gaming is Here to Stay appeared first on Smaato.

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Advertising 52

More About Advertising

MAY 12, 2022

You have to hand it to the7stars (named after a pub), Britain’s biggest media independent and seemingly capable of spreading its wings too. Now it’s won Cunard’s combined UK creative and media business without a pitch, creative from Alpha Century which seems to have merged into the7stars and media from WPP’s big media agency Wavemaker.

Media 59

Media Agency Advertising Finance 59

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Basis

MAY 12, 2022

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don’t have to. Here’s what to read from the week of 5/5/22 – 5/12/22 to stay ahead of the curve: Netflix Tells Employees Ads May Come by the End of 2022 [:03]. Well, that was qwickster …err, quick: just a few weeks after revealing plans to finally introduce ads on the platform, Netflix reportedly told employees that a lower-priced, ad-supported subscription tier

Cookies 52

Cookies Marketing Media Advertising 52

Monetize More

MAY 12, 2022

Header bidding is all the rage in the publishing world right now. Everyone is trying to get in on the action to increase their ad revenue. Prebid has come out with a new header bidding prebid extension for Chrome that is supposed to make things easier for publishers. According to them, this extension offers “a simpler setup process and improved performance over the traditional approach.” But does it really live up to the hype?

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Header Bidding CPM Ad Server GDPR 52

All About Advertising Law

MAY 12, 2022

“Free” must mean free? Last week, the attorneys general for all 50 states and the District of Columbia announced a settlement with Intuit, Inc., the owner of TurboTax, which will require the company to hand over $141 million to consumers as restitution for allegedly tricking consumers into paying for tax-filing services when they qualified for free tax-filing services.

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Advertising Marketing Media 52

Venture Beat

MAY 12, 2022

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

Machine Learning 52

Machine Learning Electronics Marketing 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

MAY 12, 2022

Consumers on Google will soon get more control over the advertising they see. This via the new My Ad Center feature which the search-engine giant unveiled its annual I/O Summit event yesterday. . My Ad Center is supposed to let users like, share or block any ad across selected Google properties. They’ll also be able to find out who paid for the ad, and why they, specifically, were targeted with it.

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Education Ad Targeting MarTech Advertising 94

Venture Beat

MAY 12, 2022

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

Machine Learning 52

Machine Learning Electronics Marketing 52

Martech

MAY 12, 2022

When considering a Customer Data Platform, many people ask questions like: How do I pick the right one? Do I need a data lake along with a CDP? How much of my current tech stack can a CDP replace? Those are all good questions, but there is no generic answer that will work for every company. It depends on your business model, your current tech stack, and what you want to do with your customer data.

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A/B Testing MarTech Marketing Advertising 92

Venture Beat

MAY 12, 2022

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

Machine Learning 52

Machine Learning Electronics Marketing 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech

MAY 12, 2022

mParticle, the customer data platform , has announced the launch of a set of tools under the name Journeys to support the optimization of each step of the customer experience. Journeys aims to combine customer journey analysis, testing and orchestration into a single workflow. The toolset is also geared to overcome organizational and process-based silos, providing insights across the full customer lifecycle rather than disconnected insights into email engagement, for example, or participation in

Audience 95

Audience MarTech Marketing 95

Ad Tech Daily

MAY 12, 2022

The Hague, Netherlands: Beatgrid, the single-source cross-media Adtech platform, today announces its new brand identity alongside an expansion of its offering with three new products to get the jump on the industry’s cookieless future. Beatgrid has re-engineered its technology to meet the new and upcoming audience measurement challenges head-on, building new tools to meet the […].

Media 76

Media Ad Tech Audience Ad Targeting 76