Adweek
JULY 24, 2022
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but.
Playwire
JULY 24, 2022
Key Points. Playwire is introducing a brand new ad unit: web rewarded video ads. These are large-format, overlay-style video ads that reward the user for watching a video ad. While a rewarded ad is a common ad unit in the app space, it has not been available for website owners up to this point.
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Martech Series
JULY 24, 2022
Recognized for Completeness of Vision and Ability to Execute. WALLIX, a European cybersecurity software publisher and expert in access and identity solutions, announced that WALLIX has been positioned by Gartner as a Leader in the Magic Quadrant for Privileged Access Management. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.
Digiday
JULY 24, 2022
Welcome to Digiday’s DealBook. Our focus is to create a quick and easy rundown of the deals, acquisitions and hires that took place last week. The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. — Carly Weihe. —Since announcing its official advertising partnership with Microsoft, set to launch under a new lower-cost subscription tier early next year, Netflix has announced another virtual fan event with Tudum for Sept. 24.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech Series
JULY 24, 2022
Netra team is pleased to announce the launch of its decentralized social media. SocialFi, an improvement over social networks, even offers an opportunity for you to make real-world money. SocialFi, short for social finance, is the combination of social networking and blockchain finance, and that’s what a brand like Netra is pursuing. Netra intends to use SocialFi to put a smile on the faces of content creators, developers, and influencers.
Digiday
JULY 24, 2022
Joe Anthony sees Hero Media, a new media company he founded earlier this June, as one that’s akin to Condé Nast or Vice. With a growing portfolio of brands, they’re not there yet, of course, but one day. “We saw a massive need to help diverse-owned media companies get exposed to dollars that they historically didn’t have access to,” said Anthony of the venture. “Hero Media’s mission is bringing greater to parity in the investment in diverse-owned media platforms and
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JULY 24, 2022
There’s a new breed of agency holding company on the rise: They are out to build multi-dimensional outfits to attract mid-size or even large clients, but they are built for speed and agility — something few established holdcos can say for themselves. Meet the People is one digitally-native mini-holdco that’s quietly been growing its business base since Tim Ringel founded it in late 2021.
Martech Series
JULY 24, 2022
Added SWG to block phishing and smishing to Personal Digital Asset Management App and incessant Strive for Development and Improvement of security service. Cloudbric(CEO, Taejoon Jung), a special cloud security provider, announced that it has released Cryptobric 3.0 with the Secure Web Gateway, SWG, feature protecting the personal from internet web threats.
Digiday
JULY 24, 2022
This article is part of a 10-piece Digiday series that explores the value of NFTs and blockchain technology. Explore the full series here. For non-fungible tokens (NFTs) to have lasting value, they must be interoperable — transferable between digital platforms such as Roblox, The Sandbox and Decentraland. Yet many NFT companies are not currently building this into their products, prioritizing short-term hype over long-term value.
Rob Campbell
JULY 24, 2022
I received a lot of messages relating to my post of last Friday. Most – but not all – were very kind and compassionate. Some were from people having a hard time who asked if they could chat. I cannot tell you how happy that makes me. Not because I want anyone to feel that way, but because it means the post maybe helped them realise they’re not the only one going through it.
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Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Nothing new there. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers.
Unruly
JULY 24, 2022
Acquisition is expected to create one of the most compelling and scaled CTV and video end-to-end platforms in the market. Transaction expands Tremor International’s self-service DSP, CTV, and video reach, while creating new technology and partnership opportunities, including the ability to integrate major linear capabilities. Acquisition is expected to drive accretive financial growth within first twelve months of completion.
Digiday
JULY 24, 2022
In esports, prominent teams like TSM and Team Liquid have a tendency to hog the limelight — but these big-name organizations are vastly outnumbered by the glut of esports companies that have cropped up across the space in recent years. These smaller firms are now in the sights of management firm Dulcedo, which has acquired gaming and esports startup C4G Agency in a bid to capture their business, viewing them as a more cost-effective avenue into the world of esports brand partnerships.
Playwire
JULY 24, 2022
Key Points. A sound price floor management strategy will significantly increase your ad yield. Follow the steps below to add a custom pricing rule in Google Ad Manager. Google Ad Manager limits you to 100 custom pricing rules in its standard version. To bypass that limit, and save months of time in testing, take advantage of Playwire's RAMP Platform.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
JULY 24, 2022
Glossy está publicando un serie de historias sobre cómo las industrias de la moda y la belleza se están preparando para una posible recesión. Estamos investigando cómo las empresas planean fabricar, recaudar fondos y gestionar una flota de tiendas para cuando la economía se resiente. Aunque no se ha confirmado el impacto total de la recesión sobre la cadena de suministro de la moda, las empresas se están preparando para nuevos retos en lo que respecta al transporte de carga. .
Exchange Wire
JULY 24, 2022
Xaxis South Africa today (July 25th, 2022) announces it’s partnership with Hivestack, the world’s largest, independent, programmatic digital out-of-home (DOOH) ad tech company. This partnership will drive the future of OOH, forming a truly programmatic DOOH solution in the South [.]. The post Hivestack Launches Programmatic Digital Out of Home (DOOH) Marketplace in South Africa appeared first on ExchangeWire.com.
Digiday
JULY 24, 2022
Esta es la última entrega de Amazon Briefing, una columna semanal de Modern Retail sobre el siempre versátil ecosistema de Amazon. Para recibirla en su bandeja de entrada cada semana, suscríbase aquí. A medida que aumenta la preocupación por la recesión que se avecina, los comerciantes de Amazon siguen con atención los cambios en el comportamiento de los consumidores, aunque los expertos señalan que probablemente Amazon será un canal resistente para los vendedores.
Digiday
JULY 24, 2022
No se espera ver muchos anuncios de criptomonedas por un tiempo. Las empresas que están detrás de ellas están recortando costos cada vez que pueden, esto incluye la publicidad. Es todo lo que pueden hacer para capotear una tormenta que se arremolina desde el otoño. Desde noviembre, el valor del mercado de criptomonedas se ha desplomado de 3 billones de dólares a unos 900.000 millones, y los analistas prevén que el desplome continuará. .
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
JULY 24, 2022
Esta es la última entrega de Amazon Briefing, una columna semanal de Modern Retail sobre el siempre versátil ecosistema de Amazon. Para recibirla en su bandeja de entrada cada semana, suscríbase aquí. A medida que aumenta la preocupación por la recesión que se avecina, los comerciantes de Amazon siguen con atención los cambios en el comportamiento de los consumidores, aunque los expertos señalan que probablemente Amazon será un canal resistente para los vendedores.
Digiday
JULY 24, 2022
Glossy está publicando un serie de historias sobre cómo las industrias de la moda y la belleza se están preparando para una posible recesión. Estamos investigando cómo las empresas planean fabricar, recaudar fondos y gestionar una flota de tiendas para cuando la economía se resiente. Aunque no se ha confirmado el impacto total de la recesión sobre la cadena de suministro de la moda, las empresas se están preparando para nuevos retos en lo que respecta al transporte de carga. .
Digiday
JULY 24, 2022
No se espera ver muchos anuncios de criptomonedas por un tiempo. Las empresas que están detrás de ellas están recortando costos cada vez que pueden, esto incluye la publicidad. Es todo lo que pueden hacer para capotear una tormenta que se arremolina desde el otoño. Desde noviembre, el valor del mercado de criptomonedas se ha desplomado de 3 billones de dólares a unos 900.000 millones, y los analistas prevén que el desplome continuará. .
Digiday
JULY 24, 2022
Este artículo hace parte de una serie de historias sobre cómo las industrias de la moda y la belleza se están preparando para una posible recesión. Haga clic aquí para leer los demás. Con la inflación más alta de los últimos 40 años, que ha disparado los precios de productos básicos como la gasolina y los alimentos, cada vez son más los consumidores que buscan alternativas más económicas a los productos de belleza de culto.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JULY 24, 2022
Este artículo hace parte de una serie de historias sobre cómo las industrias de la moda y la belleza se están preparando para una posible recesión. Haga clic aquí para leer los demás. Con la inflación más alta de los últimos 40 años, que ha disparado los precios de productos básicos como la gasolina y los alimentos, cada vez son más los consumidores que buscan alternativas más económicas a los productos de belleza de culto.
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