Adweek
APRIL 4, 2024
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. "It's data that puts the transaction in context," he said. While metadata can.
AdExchanger
APRIL 4, 2024
LinkedIn has new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies. The post LinkedIn Is All Business With CTV appeared first on AdExchanger.
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Adweek
APRIL 4, 2024
In the summer of 1993, readers of the Los Angeles Times opened their papers to a startling bit of news--and for once it wasn't about wildfires, mudslides or Michael Jackson. "Work clothes worn by dad and other unhip people are now all the rage among some youths," ran the headline. And while the story mentioned.
VideoWeek
APRIL 4, 2024
The latest episode of the VideoWeek Podcast features Andrew Casale, CEO of Index Exchange. He joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he started Index Exchange, the state of publishing, the looming identity crisis and Google’s Privacy Sandbox, the blurring of the roles of the DSP and SSP, Index Exchange’s rapidly growing CTV business and where he’d invest $10 million today.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 4, 2024
The night before his 16th birthday, Rick Barrack camped out at the DMV in Louisville, Ky., to get his driver's license first thing in the morning. The eagerness to get behind the wheel of his prized silver-and-red 1979 Chevrolet Camaro didn't end there--he was pulled over for speeding on the very first drive. "That was.
Seth Godin
APRIL 4, 2024
It’s tempting to hand it to other people. If someone else takes the blame, if they accept the responsibility, then we get satisfaction and we’re off the hook. Alas, this doesn’t work unless the others do the taking and do the accepting. Which is unlikely. We’re giving power to someone who isn’t going to use it to make our day better.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 4, 2024
Recent reporting from Adalytics and the Wall Street Journal exposed that Forbes, a publisher with more than a century’s worth of brand equity, was running a parallel made-for-advertising site in the shadows. One of the most trusted brand names in business reporting was using tactics advertisers usually associate with bot farms or clickbait content.
Adweek
APRIL 4, 2024
The Caitlin Clark effect is getting an assist from bars committed to women's sports as March Madness hustles into Final Four weekend. But reaching this point meant overcoming long odds. A year ago, hospitality veterans Claudia Capriles and Alexandra Murray had just finished raising funds for their pop-up bar Athena Keke's. Named after their cat.
AdExchanger
APRIL 4, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Just A Little “3” Forbes and Media.net are in hot water after an Adalytics investigation revealed a shady MFA subdomain (www3.Forbes.com) being sold programmatically as the normal Forbes URL, The Wall Street Journal reports. The subdomain was shut down in late March, […] The post Adalytics Exposes Forbes MFA Subdomain; The New York Times Embraces Attention appeared first on AdExchanger.
Adweek
APRIL 4, 2024
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great measures of our own, breaking down what the latest measurement updates mean as the NewFronts.
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AdExchanger
APRIL 4, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Anything You Can Do, AI Can Do … Better? appeared first on AdExchanger.
More About Advertising
APRIL 4, 2024
Specialist insurer Hiscox has launched a new instalment of its ongoing OOH campaign by Uncommon Creative Studios. A series of deliberately bad executions spotlight the challenges that SMEs face every day, and suggests Hiscox can sort it out. The campaign is mostly special builds, made to demonstrate the small mistakes that can have big consequences. … The post Uncommon’s ‘most disastrous campaign ever’ returns for Hiscox first appeared on More About Advertising.
AdExchanger
APRIL 4, 2024
Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers? The leaders of Nielsen, Comscore, iSpot and VideoAmp gathered onstage during the Coalition of Innovative Media Measurement summit in New York City to answer that question. The post How To Measure TV And Video Viewership When Every Currency Is Different appeared first on AdExchanger.
Martech
APRIL 4, 2024
Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? People with the kind of personality traits that set them up for success. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
APRIL 4, 2024
TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands. The post Ad Tech’s Performance Review appeared first on AdExchanger.
Martech
APRIL 4, 2024
Alphabet, Google’s parent, has been speaking to advisers about the possibility of making an offer to acquire HubSpot. HubSpot has a current market valuation of $32 billion. Alphabet has met with Morgan Stanley to discuss a possible deal, according to sources. No offer has yet been made and there is uncertainty as to whether it will happen. Ali Schwanke , a MarTech contributor and founder of the Simple Strat agency, said this could be an incredible boost for Boston-based Hubspot. “Wit
AdExchanger
APRIL 4, 2024
There will soon be 15 – count ‘em 15 – state privacy laws on the books in the US. (Kentucky’s privacy bill is sitting on the governor’s desk waiting for a signature as we speak.) But in the absence of comprehensive federal privacy legislation, many companies treat California’s privacy law – the nation’s strictest – as a de […] The post 7 Things You Should Know About California’s Privacy Watchdog appeared first on AdExchanger.
Digiday
APRIL 4, 2024
The retail media network landscape is burgeoning to say the least, with every retailer from Walmart to most recently Chase Bank as of this week, looking to cash in on their first-party data and ad opportunities. It’s a trend that’s not expected to slow anytime soon, especially as the fallout from Google’s third-party depreciation continues to escalate the importance of first-party data.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
APRIL 4, 2024
Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal.
Digiday
APRIL 4, 2024
Publishers are testing generative AI technology to update a rather boring function on their sites that hasn’t been updated in a while: search. Forbes and the Financial Times have debuted their own AI chatbot search products over the past few months. Snopes will launch an AI-powered on-site search product by the end of this month, and Trusted Media Brands plans to debut a similar product for its video licensing platform later this spring.
More About Advertising
APRIL 4, 2024
Sunshine, the agency founded in 2013 by Mother’s former joint heads of entertainment, Al MacCuish and Kit Hawkins, has sold to luxury fashion and lifestyle communications company, The Independents. Sunshine counted Gucci as a founding client and is now best known for its fashion clients, although it has worked with brands like Roald Dahl and … The post Transatlantic agency Sunshine sells to fashion group The Independents first appeared on More About Advertising.
Digiday
APRIL 4, 2024
You’ve been inundated with talk of M&A in ad tech. You’ve seen the headlines hyping up the next wave of deals. Now, let’s break down the key factors driving it all. First, let’s set the stage: There’s a growing buzz about a resurgence in dealmaking activity. Banks are getting involved, rumors are flying left and right, and actual deals are being inked.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
APRIL 4, 2024
Weetabix is one of those venerable British brands (although it’s now owned by Americans) that ought to get creatives channelling their inner Alan Parker. Its last big effort through BBH was actually a nifty animated spin on the Big Bad Wolf in the agency Three Little Pigs phase (also deployed for the Guardian.) Now it’s … The post Weetabix can solve a national emergency says BBH first appeared on More About Advertising.
VideoWeek
APRIL 4, 2024
As athletes gear up for a full year of sport (and viewers for a heavy summer of drinking), broadcasters are preparing to air some of the biggest events in the sporting calendar, including the Olympics, UEFA Euro 2024, and the T20 Cricket World Cup. But where such a packed sporting schedule would once have been a golden ticket for TV companies, the playing field looks different this year; audiences are fragmented across different video services, and advertisers are not spending on TV like they us
More About Advertising
APRIL 4, 2024
Holy Moly Dips has appointed AGIT8 London to develop a long-term brand campaign and drive growth. Founded in 2017 following an argument between two school friends as to whether or not guacamole should contain coriander, Holy Moly today is a growing B-Corp producing 100% natural dips with no additives or preservatives, claimed to taste “just … The post AGIT8 wins Holy Moly dips first appeared on More About Advertising.
VideoWeek
APRIL 4, 2024
Streaming services have to adapt to changing tastes of younger audiences, who are less inclined to sit still and watch a TV screen for hours on end without any interactivity says Funs Jacobs, Senior Director of Innovation at Media.Monks. And generative AI can step in here to help, creating gaming-like experiences which can sit within TV content to help boost engagement from younger viewers.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
APRIL 4, 2024
Sixty nine per cent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications. That’s according to a [.] The post LG Ads Research: 7 in 10 CTV Users Prefer Streaming Free Ad-Supported Streaming TV appeared first on ExchangeWire.com.
Digiday
APRIL 4, 2024
By the end of 2023, Semafor’s first full calendar year, the company’s co-founder and CEO Justin Smith told Digiday that it achieved two profitable months — a feat for a media start-up that debuted October 2022 during the beginning of a backslide in the ad market. A quarter later, Semafor’s CRO Rachel Oppenheim took to the stage at the Digiday Publishing Summit in Vail, Colo. last week to discuss how her sales team was able to add 30 advertising clients to the roster in year one, including Micros
Martech
APRIL 4, 2024
AI is a great deal for the companies that use it. The technology helps them save money via automation and increases efficiencies. However, what about the bottom lines of the companies that create it? Is it a money-losing proposition for them? While the jury is still out on that question, as my very inexpensive Magic 8 Ball likes to say: “Outlook not so good.
Ad Badger
APRIL 4, 2024
ChatGPT, the newest AI content generator, has taken the marketing world by storm and threatens to take everything we know. Read More GPT’s Role in Reducing Diminishing Returns in Amazon Marketing The post GPT’s Role in Reducing Diminishing Returns in Amazon Marketing appeared first on Ad Badger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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