Adweek
DECEMBER 4, 2023
As 2023 comes to an end, Lego and Epic Games have finally unveiled what their kid-friendly metaverse will look like. A full 18 months in the making, the branded Lego edition of Fortnite is being described as a multiplayer "survival crafting game." It will be released on Dec.
Ad Rants
DECEMBER 4, 2023
It doesn't matter if you're talking about wholesale real estate or a more traditional real estate transaction; one of the most critical elements of this industry is and will always be marketing. But it would be a mistake to assume you're only marketing the property you're focused on now. In reality, there are two things you're selling - your properties and yourself.
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Adweek
DECEMBER 4, 2023
How did an oil baron end up in charge of the world's biggest climate conference? With the help of the public relations and advertising industry. That's the gist of a new report from activist group Clean Creatives, which demands the ad industry cut ties with fossil fuel clients. The report builds on a slew of.
Martech
DECEMBER 4, 2023
Artificial intelligence. It is everywhere, or so it would seem. I was at a recent marketing conference and as I scanned the agenda more than half of the sessions, including my own, had AI in the title or in the session description. Two of the keynotes that I attended mentioned AI and the one was entirely on AI. While AI is all the rage , if you are not using it. there is no reason to feel left out.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 4, 2023
To mark Hello Kitty's 50th birthday, Japanese entertainment company Sanrio worked with creative studio Whatever Co. to launch a campaign encouraging fans to dance with the friendly feline through augmented reality. As part of this campaign, a Hello Kitty AR app is now available to download for free on iOS and Android devices. It allows.
IAB Tech Lab
DECEMBER 4, 2023
IAB Tech Lab offers aggregated and structured data sets for ads.txt, app-ads.txt, and sellers.json to provide the industry with a low cost and maintenance free replacement to managing your own crawler. The IAB Tech Lab data sets are also beneficial for supplementing your own research.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 4, 2023
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to the CTV performance formula, signal loss makes it hard to get right. The post Despite Signal Loss, CTV-To-Mobile Retargeting Can Work appeared first on AdExchanger.
Adweek
DECEMBER 4, 2023
It's deemed the Super Bowl of advertising in the U.K., but it involves a lot fewer athletes and a lot more elves. On this episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adweek's Europe creative editor Brittaney Kiefer and adam&eveDDB chief creative officer.
AdExchanger
DECEMBER 4, 2023
Under The Hood When Gary Numan sang, “Here in my car, I feel safest of all,” he didn’t know about the rapacious data collection practices of modern-day automakers. Ars Technica reports that, late last week, Sen. Ed Markey (D-Mass.) sent letters to 14 car companies, including Ford, GM, Honda and Hyundai, asking pointed questions about […] The post When AAA Is The New Three-Letter Acronym; A Bundle Of Exhaustion appeared first on AdExchanger.
Adweek
DECEMBER 4, 2023
Popeyes is aiming to clip the wings of its competitors with the permanent addition of wings to its menu, accompanied by a scorching campaign with as much spice as its chicken. In the new campaign, created by agency McKinney, the brand's spokesperson excitedly shows up to a football game watch party with a bag in.
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Martech
DECEMBER 4, 2023
As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. It’s wise to take a second look and ensure you’re not missing something.
Exchange Wire
DECEMBER 4, 2023
Traditional analytics methodologies of evaluating campaigns are fast becoming obsolete. The human eye - scanning Excel sheets that rank best and worst performers - is being replaced by AI tools that enable a new world of dynamic testing or modelling. [.] The post Fifty-five works with Bayer to take creative analytics to a new level appeared first on ExchangeWire.com.
Martech
DECEMBER 4, 2023
Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. 1. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.
Exchange Wire
DECEMBER 4, 2023
In today’s ExchangeWire digest: Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X… Meta’s ad-free service targeted in EU complaints Meta’s advertising-free subscription service for Facebook and Instagram, currently being rolled [.] The post Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
DECEMBER 4, 2023
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Ad Monsters
DECEMBER 4, 2023
For an industry bent on standards, the digital advertising ecosystem is rife with drama, as a stunning collection of books published in 2023 amply demonstrates. Since the early 2000s, we’ve seen businesses built on friendship and then destroyed by bitter disputes. Fortunes were made in the blink of an eye, then lost just as quickly. Many of us have had front-row seats to the twists and turns that shaped our industry, sometimes taking sides and always hoping for the best.
Seth Godin
DECEMBER 4, 2023
In the moment, it’s really difficult. L’espirit descalier means, “the spirit of the staircase.” That thing you wished you had a said just a moment ago, the bon mot or the clever riposte. It only comes to us as we’re walking away. But this sort of quick comment is good for the movies, not so much for the work we seek to do.
illumin
DECEMBER 4, 2023
But not to worry, the major streaming platform isn’t going away – it’s just getting a makeover. US audiences will soon notice their Disney+ and Hulu subscriptions are one and the same. This means audiences will get all the same shows they love, just in the same place. This move comes after Disney’s purchase of Comcast’s remaining stake in Hulu last year and is a way for the company to consolidate costs and more effectively compete in the streaming market.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
DECEMBER 4, 2023
Non-profits and charities depend on the emotional and financial support of their backers. And that support is always based on a story. A story of possibility, of justice, of community. They serve to right wrongs, to fix problems, to shine a light and to make things better. I’ve discovered that a book is a powerful tool for sharing this story. This week, Afya is launching a book by my friend Danielle Butin.
Digiday
DECEMBER 4, 2023
News publishers are cautious to pour more resources into Threads, the nearly six-month old X-competitor from Meta, and don’t have plans to do so in the near future as limited data available to their social and audience development teams makes it difficult to determine whether investing more into the platform is worth it. That includes three news organizations — including The Boston Globe, CNN and The New York Times — where execs said they were seeing engagement grow on Threads since its la
More About Advertising
DECEMBER 4, 2023
Amazon is challenging Apple for ad innovation, in this case the world’s biggest advertiser is joining the retro wave by updating 1999 holiday commercials (the very early days of Amazon) for social, featuring “sweatermen,” themselves a riff on 1960s US variety shows. Not that you’d get away with such antics in an Amazon warehouse.
Digiday
DECEMBER 4, 2023
If you spend any time on a platform like TikTok or Instagram Reels, it won’t take long to see an influencer talk about something being, or going, viral. Whether or not you believe that thing — be it a product, recipe or something else altogether — is actually viral may depend on whether or not you’re in the same cultural niche as said influencer. As social media has continued to fragment , it’s become harder and harder for content created with a specific cultural niche in mind to go beyond that
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
DECEMBER 4, 2023
Digital media veteran to lead global commercial strategy for rapidly growing company, which helps marketers reduce environmental impact of their digital ads; Le Roux one of four new arrivals, including sales manager Jordan Polet, from Leboncoin, who joins to drive growth across French market PARIS, LONDON – December 4, 2023 – IMPACT+ – a [.] The post Former Integral Ad Science Director Yann Le Roux Joins Global Sustaintech Platform IMPACT+ As VP, Sales & Partnerships appeared first on Excha
Digiday
DECEMBER 4, 2023
This article was first published by Digiday sibling WorkLife There’s a global artificial intelligence race — and so far the U.S. appears to be in the lead. That’s in part thanks to the states being home to huge tech companies like OpenAI, Microsoft, Google and Meta. But, it’s also because of the lack of federal legislation. So far, the only legislation that exists around AI is New York City’s Local Law 144, which requires that a bias audit is conducted on automated hiring processes.
VideoWeek
DECEMBER 4, 2023
As the cold winter nights start to draw in, so do forecasts of a different nature. Advertising agencies begin their winter updates for the ad market this week, opening with Magna, the media and marketing solutions division of IPG Mediabrands. Despite a “slow, uncertain macroeconomic climate”, Magna notes that digital is on track to drive modest market growth this year.
Digiday
DECEMBER 4, 2023
Digiday’s event for programmatic leaders is underway in New Orleans. See more of Digiday’s Programmatic Marketing Summit here. Programmatic advertising isn’t going anywhere anytime soon. But from the brand risks posed by generative AI , to the complications of made-for-advertising sites , to Netflix dialing up the programmatic side of its ad business , it’s been an eventful year.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
DECEMBER 4, 2023
More than 100 brands have “fully paused” their ads or left the social media platform once known as Twitter, following an important report by Media Matters on how advertising from prominent corporations was appearing next to pro-Hitler, Holocaust denial, white nationalist, pro-violence, and neo-Nazi posts and accounts. Media Matters, a not-for-profit organization, has since been […] The post Mr.
Digiday
DECEMBER 4, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Big advertisers are seemingly ready to abandon X (formerly Twitter) for good this time thanks to owner Elon Musk’s latest antics and an uptick in anti-semitic posts on the platform. ( Read the full rundown on fleeing advertisers here. ) In X’s absence, advertisers may once again find themselves looking for the social media’s next town square after failing to be wooed by X alternatives like Mastodon and Bluesky earlier this year.
IAB Tech Lab
DECEMBER 4, 2023
IAB Tech Lab offers aggregated and structured data sets for ads.txt, app-ads.txt, and sellers.json to provide the industry with a low cost and maintenance free replacement to managing your own crawler. The IAB Tech Lab data sets are also beneficial for supplementing your own research.
Playwire
DECEMBER 4, 2023
Key Points Audience First : Loyal readers are the foundation of any successful blog; focus on content quality to build and retain your audience. Diverse Revenue : It’s important that you use a multi-tool approach for revenue streams such as ads, affiliate marketing, brand partnerships, and premium content. User Experience : Balancing monetization methods can help preserve reader trust and the quality of their experience on your blog.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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