Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. But there are also risks to venturing out in uncharted waters. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King.

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More About Advertising

FEBRUARY 4, 2022

Havas CX, via its X Index, has been looking at what customers think of their experiences and, surprise surprise, it’s not very much. How many billions have been spent on CX in recent years? Oh well, never mind. The survey of 50,000 customers globally shows that 60% reckon it’s still pants. Only 40% thinking the. The post Havas survey: customer experience (CX) is taking over the world – shame it doesn’t work first appeared on More About Advertising.

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Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It was a global report,” she said. “It spanned across various countries, organization sizes, and sectors.”.

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More About Advertising

FEBRUARY 4, 2022

Talk about own goals. UK supermarket chain Waitrsose is canning its free newspaper (if you spend £10) to myWaitrose custmers, those with a membership card that gets you tiny savings on your pretty well-stuffed bill. It canned its free coffee to members in 2017: not that much of a surprise as it was clearly a. The post Scrooge Waitrose cuts free newspapers for members first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement.

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Marketing Audience MarTech Communications 112

More About Advertising

FEBRUARY 4, 2022

Regular readers may have noticed that we’re not a fan of Virgin Media: its rickety old cable network breaks down constantly and its customer service is so bad it’s almost comical. They lie, for example, telling you they’re fixing things when they’re demonstrably not. Now merged with O2, Virgin is back on the airwaves with. The post Virgin Media O2 takes well-trodden skateboarder route first appeared on More About Advertising.

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More About Advertising

FEBRUARY 4, 2022

Advertising isn’t that difficult is it? You pose a problem and solve it with the product. Which is exactly what German agency Thjnk has done for IKEA with this compelling, but somehow good-humoured slice of angsty modern life, compounded by the joys of a European winter. IKEA to the rescue, complete with price shots, but. The post MAA Ad of the Week: IKEA from Thjnk first appeared on More About Advertising.

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Agency Advertising 59

Martech

FEBRUARY 4, 2022

The COVID pandemic has accelerated change in marketing organizations at a pace not seen since the smartphone first launched. Digital has truly become the dominant experience for customers, stretching from how we buy things to how we work, learn and play. The result: boons for digital advertising, commerce, virtual events, content marketing and so much more.

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Marketing MarTech Advertising 105

AdPulp

FEBRUARY 4, 2022

Cheers is an American sitcom television series that ran on NBC from 1982 to 1993, with a total of 275 half-hour episodes across eleven seasons. For those of a certian age, the show’s theme song is beyond familiar, it’s iconic and instantly recognizable. A couple of notes from the tune and visions of Norm at […]. The post Borrowed Equity Is Not An Idea (But In This Case, It’s Effective) appeared first on Adpulp.

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Food Marketing 57

Martech

FEBRUARY 4, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what do you think about the opportunities student-athletes are getting under new Name, Image and Likeness (NIL) agreements?

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Marketing Education MarTech Audience 100

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Advertising

EGC Group

FEBRUARY 4, 2022

We’ve all read books or seen movies about what the future of civilization will be like. Whether sci-fi or space fantasy, the descriptions and images of what life will be like are dazzling. Well, the future may be closer than we think—if not already here. Consider the advancements of blockchain technology, NFTs (non-fungible tokens), and the emerging metaverse.

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Marketing 52

All About Advertising Law

FEBRUARY 4, 2022

We are pleased to share with you the tenth edition of Venable’s popular Advertising Law Tool Kit. This annual resource compiles a broad spectrum of marketing-related topics, background information, and checklists into an easy-to-access guide, authored by some of the most experienced attorneys in the industry. Download this year’s Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.

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Martech

FEBRUARY 4, 2022

Let’s talk about the elephant in the room. Marketo Sky is sunsetting. According to Adobe, on March 11, Marketo Sky will no longer be available as Adobe focuses its resources on delivering the next-generation user experience. On a personal note, I can finally stop thinking about Tom Cruise’s Vanilla Sky every time I read about Marketo Sky.

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Single Grain

FEBRUARY 4, 2022

Your non-fungible token (NFT) is already costing you an arm and a leg (after fees) on OpenSea, so it only makes sense to keep it in the most secure wallet possible. To do that, you'll need the best OpenSea wallet. In this post, we'll take a look at the most popular (and secure!) wallets for storing NFT private keys. We'll also provide an overview of OpenSea, a step-by-step guide to creating an account, and a review of the best wallet for storing your NFTs.

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Marketing Agency Media 81

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing